People are talking about brand value so much these days I sometimes wonder if we should call it a new buzzword (but since “brand” and “brand value” have been around for ages,...

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You have no way of knowing how search engines determine relevance but you can do some quick checks on a page to see what that page might be relevant to. Here are three examples of how you can test...

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There has been a great deal of buzz lately about the so-called new Google “brand algorithm”. I’ve been asked to form an opinion but the only opinion I can form so far is,...

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Charles Darwin had it wrong, according to the latest model for Evolutionary Theory. A new computer model shows that in a three-competitive species system, the weakest of the three species survives. ...

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Seems like hardly a month goes by where someone doesn’t come out with a new backlink checker or backlink analyzer. I’m not really sure what the difference is supposed to be between a...

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For those of you who enjoyed the first round of SEO jokes, here are a few more. Todd Friesen and Saint Peter Todd Friesen died and went to Heaven. As he was standing before the Pearly Gates Saint...

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Duplicate content came up at SMX West in more than one panel. Of course, Google, Microsoft, and Yahoo! dropped a bombshell announcement in the “Meet The Search Engines” panel on...

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There are things the major search engines (Ask, Google, Microsoft, and Yahoo!) do that are good and things they do that are bad. “Good” means they benefit the Searchable Web Ecosystem. ...

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It is now pretty well accepted that many SEO technicians consider link building to be the most important part of the service they provide. Link building is more important than keyword research, more...

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Disclaimer: The opinions expressed in this article are my own and do not necessarily represent the views of Visible Technologies, Inc., its owners, management, employees, or associates. I agreed to...

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Since coming to Visible Technologies I’ve been asked to guest blog on several occasions, usually in a regular posting schedule. VT’s corporate position (based on an intellectual property...

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Last Friday the SEO Theory blog published How Lexical Analysis Can Combat Web Spam. I’m not sure of exactly when I wrote that article but it may have been a week old by the time it was...

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The following list of topics are taken from the search referral data for this blog, so they only represent the topics that are hot for content included on SEO Theory. It would be a good exercise for...

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A recent forum discussion about Yahoo! included remarks from several SEOs who block the Slurp crawler from their sites. I could not help but shake my head because some of those people have argued...

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Visible Technologies is closed for Presidents Day. The SEO Theory Blog will resume posting on Tuesday, February 17. We hope you have a safe and happy Presidents Day.

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Have you ever searched for an article you’ve read before and found it sitting on an unfamiliar site? You might ask yourself, “Is this where I read that piece before?” That brief...

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UPDATE: 2009-02-12 Every now and then I take off the kid gloves and just lay into Google over something I don’t like. Other people in the SEO industry occasionally criticize them harshly,...

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Search on “SEO practices and techniques” and you’ll find a smattering of articles about “SEO best practices” led by Google’s description of the industry. None of...

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If you’re going to build microsites you should treat them with the same full respect in attention to detail that you would pay to your flagship Website. If there is a classic microsite...

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CNN’s Jack Cafferty asked his readers if we should save our newspapers. Citing an article his former boss, Walter Isaacson, wrote for a cover story for Time Magazine, Cafferty notes...

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