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Date: Thursday, 17 Mar 2011 14:13

 Either folks are getting in the spirit, or are hoping not to get pinched, searches have been soaring this week on Yahoo! around St. Patrick’s Day. Here are some interesting search trends. 

Overall Festivities & Traditions:

  • Celebrations. Searches for “Chicago st. patrick’s day parade,” “Hoboken parade 2011,” “irish festival dallas,” “north texas irish festival” are spiking off the charts this week on Yahoo!.
  • Searches for “st patrick’s day shirts” are up 182% this week on Yahoo! and 67% of searches are by females.
  • Searches are up 118% this week on Yahoo! for “celtic women.” Searches for “celtic symbols,” “celtic tattoos” and “celtic crosses” are all spiking this week on Yahoo!.
  • Searches for “shamrock” are up 20% this week on Yahoo!.

 Overall Food Trends:

  • Searches this week on Yahoo! are up 380%  for “corned beef recipes,” and up 120% for “cabbage recipes.” Also spiking: “stuffed cabbage” and “how to cook corned beef”  
  • Searches for McDonald’s “shamrock shake” are up 203% this week on Yahoo!. 46% of searches are by people ages 25-34 and 52% of searches this week are by males.
  • Searches for “beer bread recipe” are off the charts this week on Yahoo!

Top searched beers this week on Yahoo! are:

  1. Budweiser
  2. Bud Light
  3. Guiness
  4. Samuel Adams
  5. Heineken
  6. Stella Artois
  7. Ginger Beer

 Overall Geographic/Demographic:

  • Top regions searching for St. Patrick’s Day on Yahoo! are Pittsburgh, Phoenix, New York, San Diego and Indianapolis. Top states searching for the same term are Arizona, South Carolina, New York, Maryland and Illinois.
  • It seems women care more about the St. Patrick’s Day holiday as 54% of searches for “st patrick’s day 2011” are by females.

 Boston:

  • Searches in Boston this week for “st. patrick’s day” on Yahoo! are up 202%.
  • Searches this week in Boston for the “irish independent” news are up 45% this week on Yahoo!.
  • In Boston, searches for “irish soda bread recipe” are spiking off the charts this week on Yahoo!.
  • In Boston, “corned beef and cabbage” and “slow cooker corned beef” searches are off the charts this week on Yahoo!.
  • Searches for “crockpot recipes” on Yahoo! are up 79% this week in Boston.
  • Searches in Boston for their home basketball team the “boston celtics” are up 30% this week on Yahoo!.
  • Is it the luck of the Irish? Searches for “boston celtics” on Yahoo! are at their highest point of the entire 2010-2011 NBA season. Searches in Boston for the “boston celtics” were at their lowest point during the season, just two weeks ago (a 349% spike from two weeks ago).

 New York City:

  • Searches in New York City for “shamrock” are up 29% this week on Yahoo!.
  • Searches in New York City for “st. patrick’s day 2011” are up 94% this week on Yahoo!.
    • Also spiking in NYC: “st patrick’s day coloring pages” and “st patrick’s day printables”
    • In New York City, “celtic women” searches are off the charts this week on Yahoo!
  • In New York City, searches for “irish soda bread recipe” and “irish cream cheesecake” are spiking off the charts this week on Yahoo!.
  • Searches for “bars pubs” on Yahoo! are up 79% this week in New York City.
  • In New York City, “corned beef and cabbage” and “slow cooker corned beef” searches are off the charts this week on Yahoo!.

 Chicago:

  • Searches in Chicago for “st. patrick’s day” are up 108% this week on Yahoo!.
  • In Chicago, searches for “irish sayings” are up 147% this week on Yahoo!>
  • Searches in Chicago for “shamrock” are up 29% this week on Yahoo!. “Shamrock clipart” searches are up 90% as well.
  • In Chicago, “celtic thunder” searches are off the charts this week on Yahoo!.
  • In Chicago, “corned beef and cabbage,” “corned beef recipe,” and “slow cooker corned beef” searches are off the charts this week on Yahoo!.
  • Searches for “crockpot recipes” on Yahoo! are up 17% this week in Chicago.

———————–

What is Yahoo! Search Data?

People power: We sift through billions of Yahoo! searches to uncover trends, burning questions, popular personalities and hot ideas. Yahoo! has been extremely successful in sifting through searches for trend-spotting, historical insight, forecasting projections, and big-picture analysis.

Follow us on Twitter: @yahoosearchdata

Want analysis reach out to: Carolyn Clark at carolync@yahoo-inc.com

Frequently Asked Questions:

  • What exactly is a search and why are they useful?:  A keyword(s) or term(s) that people enter in the Search box.
  • How do you determine meaning from a search? Searches at its face are neutral. Motivation and intent cannot be defined, but analyzing a billion (or so) searches can give a sketch portrait of a culture in motion. Search insight can operate like an instant poll into what people’s interests are at a given moment—and unlike a poll which offers a constrained or directed parameters, searches spring spontaneously from people want to know.
    • What does spiking and off the charts mean? A “spiking” search refers to terms with the greatest percentage increase in searches from one period of time to the next (usually day, week or month). Significant increases don’t necessarily mean a huge overall interest in a subject, but reveals an accelerated interest in popularity. Something that’s “off the chart” refers to a term that had no meaningful number of searches in the previous time period.
    • How are rankings determined? Rankings, unless otherwise noted, are based on the total number of searches.

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Date: Monday, 14 Mar 2011 17:53

Vera Chan and Brian Theodore presenting during SXSWAt SXSW, Yahoo! senior editor Vera H-C Chan (who, among other duties served as editorial lead for Yahoo! Year in Review), and director of product management-Social/RealTime Brian Theodore (the fearless leader behind Yahoo! Clues), held their session, “Chicken or the Egg: What Search Activity Conveys.”

Here is a snapshot of the information provided during the session:

In addition to telling interesting trends, such as what the most popular Halloween costumes will be, or who might become the next American Idol, search activity can be used in more compelling ways.

For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day. What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves?

During the session, Vera and Brian discussed the predictive nature of search and how search can have the power to drive news. By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time.

For close readers of the Y! Search Blog, the description might sound a tad familiar — straight indeed from “An Insider Look From a Yahoo! Search Trend Spotter.” Brian talked about the care of the how-we-collectively-got-here aspect in the search universe, and Vera probed the relationship between searches and news — and both poked at that larger paradox of Search Intelligence: How the act of searching has in itself become a form of insight; whereas before the goal was information, now the pursuit itself has become a tell-tale heart.

Attendees also enjoyed the Y! Prizes given out for the pop quizzes held throughout the session, such as: What’s one event Americans might be attending less of in 2011? Baby showers, preschool pageants, or quinceaneras?

If you guessed baby showers, you are correct. Searches on Yahoo! have shown for months the trend the Pew Research Report confirmed in April 2010, that U.S. birth rates have dropped in 2008, perhaps linked to the recession.

Attendees enjoyed not only the content, but the format of the prezi which can be found here.

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Date: Friday, 11 Mar 2011 15:30

South by Southwest, here we come.

When SXSW first started in 1987, the festival was all about the music,  film and interactive components were added to the mix in 1994, during the same time that Yahoo! Founders David Filo and Jerry Yang were holed up in their campus trailer, making lists of favorite links which eventually became Yahoo!.

Now we, crew members at Yahoo! Search —Vera H-C Chan (@FastTalkingD), web trend analyst, and Brian Theodore (@bptheo), director of product management for social and real-time search (the fearless leader behind Yahoo! Clues) – are taking Austin by storm. We’re excited to use Search data and activity to finally answer the question, “Chicken or the Egg: What Search Activity Conveys.”

Search is a powerful tool that people use in their everyday lives and by analyzing resulting search data, we have the capability to provide a snapshot of what is happening in society at any given time based on popular searches. Our session will explore search data analysis and the interesting trends that can be discovered by users such as the hottest new gadget, the most popular travel destination, or signs that a flu pandemic is about to hit. Analyzing search trends also helps us understand the impulses and processes behind people making certain choices at a particular moment in time.

With Brian’s help, we will do a deep dive into the larger paradox of Search Intelligence: How the act of searching has in itself become a form of insight. Before the goal of searching was to just find information, now the pursuit in and of itself has become a mission of greater discovery.

Daylight Savings Time searches on Yahoo! CluesThe panel will be held the day before daylight savings time, so while we are speaking we expect many searches related to the time change. Spring forward appears to already be on many minds as searches for “Daylight Savings time 2011” are up 519 percent this week on Yahoo!.  (Click the clock on the left to see the latest “Daylight Savings Time” search trends)

According to Yahoo! Clues, both women and men equally search for the term – 51 percent vs. 49 percent respectively – and we’re making sure everyone who attends walks away with a time-saving souvenir!

If you’re heading to SXSW, we would love to have you join our conversation. Here are the panel details:

Saturday, March 12, 12:30-1:30pm  
Hilton Austin, Salon H, 6th floor
500 East Fourth Street, Austin, Texas
 
Chicken or the Egg? What Search Activity Conveys 
When people have questions they turn to search engines for the answers. Search activity can tell some interesting trends – hottest new gadget, most popular travel destination, or whether it’s going to be a bad flu season. By digging deeper, this activity can be used in more compelling ways. For instance, it can be interpreted to foresee trends and develop news stories as billions of searches lend themselves to many narratives. Figuring out the “what-does-it-all-mean” goes beyond declaring the winner in an ever-changing popularity contest, or what’s on top of everyone’s mind day to day. What does the rise in apocalypse-related searches following natural disasters say about our modern society? Are the lookups following Tiger Woods’ story prurient, or are we repeating our ancient fascination with the morality tale? And can search activity project what the masses will decide, even before the masses know themselves? By analyzing what people are searching for, societal trends can be determined and some would go as far as to say that search trends can actually predict the future. Analyzing search trends helps us understand the impulses and processes of why people make their choices at that particular moment in time. This session will discuss the predictive nature of search and whether search has the power to drive news.

Vera H-C Chan, Yahoo!’s Web Trend analyst

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Date: Thursday, 10 Mar 2011 23:54

SMXWest-anilDuring the morning session “Mobile Apps and How They’re Revolutionizing Search,” panelists discussed today’s most popular search apps, how they gather data, and the opportunities they present to marketers.

Anil Panguluri, Director of Mobile Search at Yahoo!, offered recent research findings that showed that smartphone users are engaging with apps in equal amounts to the Internet browser on their mobiles, but the reach of browser-based search is 61% versus only 26% for apps. (The reach of search on PCs is 76%, so already mobile is closing in.) “Given a choice, users prefer to use apps,” he stated. “I believe that users use their browser for general searches, and apps for vertical searches.”

Photo: Yahoo!’s Anil Panguluri during the panel.

“Finding information that meets a specific need” was, not surprisingly, the top motivation for people using search on mobiles, but the research showed that users who use apps for search are more advanced, finding what they need more quickly and with fewer clicks. “Apps offer a search experience beyond the ten blue links,” Panguluri said. “Going forward, general mobile search will go deeper into the user flow” to enhance the experience.

Panguluri added that app users are not hostile to advertising in their apps, but that 88% of those surveyed pegged their #1 priority in this regard is that the ads do not make them leave the app, while 59% said that they want “free stuff” to be offered in conjunction with the ad. “Mobile ads are actually more impactful than online display ads,” Panguluri claimed. “Our research showed that Ad Awareness measured 22% higher for mobile ads than for our control group.” He also explained for Yahoo!’s mobile audience, which currently numbers 41 million people, rich, well produced ad experiences work extremely well, especially videos.

How to manage search marketing on various platforms

Another panel discussion focused on the devices people use to search and what it says about them—and their receptivity to your marketing messages. Taylor Schreiner, Senior Director of Strategic Research and Insights at Yahoo!, described a study we conducted with RepriseMedia, which showed that 21.4% of smartphone users do searches on it. “This is a huge and increasing piece of search in the future,” he said. “You have to realize that search is a mobile phenomenon.”

Schreiner stated that iPad users do more searches (by percentage of share) for movie and TV info than desktop users, as well as for real estate and investment searches. The latter stat, especially, reveals the Demography aspect of mobile search—higher income people can afford tablets, and are more likely to invest.

While brand searches are still driven by PCs, “I expect that here too, tablets’ search share will grow to equal PCs,” Schreiner opined. He said that this difference is related to search term length: PC and tablet users tend to use longer queries, while mobile users type in much shorter searches.

Full Day 2 coverage by Jeff Hecox can be found in this post on the Yahoo! Advertising blog.

After his panel, Taylor Schreiner spoke in the video below around the discussion highlights.

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Date: Wednesday, 09 Mar 2011 17:33

New Research – Searching on Glass: iPad, iPhone, Android, BlackBerry, Xoom

Yahoo!/Reprise Media study shows how tablets change the way people type, search and find your brand
 

When did you learn to type? When did you learn to type with your thumbs? Have you learned to type on glass yet?

New devices (iPads, Droids, Blackberrys, iPhones, Xooms… you name it) are changing the way we interact with the world and the Web. Nowhere is this more true than in the way we search. Comscore says that 21% of people with mobile phones are searching on them  –  a figure that is bound to increase dramatically over the coming years. And with nearly every adult in America carrying a mobile phone, that’s going to mean that mobile search is going to be a big part of search overall.

Yahoo! Researchers Mike Yamnitsky and Vinayak Sambargi worked with Reprise Media, the search, a social and experiential agency of IPG’s Mediabrands, to utilize Yahoo! data to understand what is driving  how people search on their new devices. For more information on the research, check out this article by Taylor Schreiner on the Yahoo! Advertising Blog.

Yahoo!’s Taylor Schreiner will present this research at SMX West today. Also at the show, Anil Panguluri will provide the latest details around Mobile Search. Here is their panel information:

Wednesday, March 9, 2011

10:45 AM – NOON
Mobile Apps & How They’re Revolutionizing Search
Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.” Oh really? There are currently more than 200,000 apps for the iPhone and 100,000 and growing for Google’s Android – and many are built around search.  This session looks at popular search apps on different devices, how they gather data and the new, away from the desktop opportunities they offer to marketers.
Moderator: Greg Sterling, Founding Principal, Sterling Market Intelligence
Speakers:
Andy Chu, Director of Bing Mobile, Microsoft
Anil Panguluri, Director, Yahoo! Mobile Search and Discovery, Yahoo!
Angie Schottmuller, Interactive Strategist, Interactive Artisan
 
5:00 PM – 6:15 PM
Searcher Behavior In A Multiplatform World
Understanding searcher behavior is one of the central pillars of effective search marketing. And more than ever, it’s important to not just understand what people are searching for, but how they are searching — using a computer, television, mobile device — because this provides important clues as to why they are searching and may change the experience you offer to them. Recent results-enhancing searcher behavior research methods and their uses will be discussed in this session.
Moderator: Gord Hotchkiss, SVP, Mediative
Speakers:
Jacquelyn Krones, Senior Product Manager, Bing, Microsoft
Bryson Meunier, Associate Director, Content Solutions, Resolution Media
Taylor Schreiner, Senior Director, Strategic Research & Insights, Yahoo Search
Shari Thurow, Founder and SEO Director, Omni Marketing Interactive

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Date: Tuesday, 08 Mar 2011 17:03

As experts gather to discuss search at SMX West 2011 this week, we took a peek at what Yahoo! users are searching for, and it looks like Spring Break is top of mind.

The anticipation is already brewing as searches for “spring break” on Yahoo! are up 34% this month and searches for “spring break packages” are buzzing. It seems the guys are looking more forward to the break as males make up 70% of searches. Partying is already top of mind for some as searches for “wildest spring break” are off the charts this month on Yahoo!.

Most searches on Yahoo! this month for “spring break” are coming from the metropolitan areas, namely New York, Washington DC, Chicago and Los Angeles. The top states searching this month are Texas, Michigan, and Ohio. It seems that spring breakers turn to the Web for advice, we are seeing searches for “where to go on spring break” and “what to do on spring break”.

It seems Florida will be seeing many spring break visitors as 8 out of the 10 top searched beaches on Yahoo! this month are from the sunshine state.

According to Yahoo! Travel, the Top Searched Beaches this Month on Yahoo! are:

  1. Vero Beach, Florida – searches are up 798%
  2. Pensacola Beach, Florida – searches are up 495%
  3. Jacksonville Beach, Florida
  4. Palm Beach, Florida
  5. Myrtle Beach, South Carolina
  6. Miami Beach, Florida
  7. Virginia Beach, Virginia
  8. Daytona Beach, Florida
  9. Panama City Beach, Florida
  10. Clearwater Beach, Florida
  11. Cocoa Beach, Florida
  12. Laguna Beach, California
  13. Venice Beach, Florida
  14. Newport Beach, California
  15. Pismo Beach, California

Spring Break ‘Victims’. Relief is in sight for folks who live in these Spring Break destinations, seeking an “escape.” Yahoo! Travel compiled the top-searched travel destinations from Florida and California, giving a hint on where folks seeking refuge from Spring Break may be headed. It seems this year, they are headed towards “Sin City.”

According to Yahoo! Travel, the Top Searched Travel Destinations this Month from Miami, Jacksonville and Mobile/Pensacola are:

  1. Las Vegas, Nevada
  2. Cruise
  3. Atlanta, Georgia
  4. Canada
  5. New York City, New York

According to Yahoo! Travel, the Top Searched Travel Destinations this Month from Los Angeles are:

  1. Las Vegas, Nevada
  2. Hawaii
  3. Cruises
  4. Mexico
  5. San Francisco, California

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Date: Tuesday, 08 Mar 2011 16:12

At Search Marketing Expo (SMX West 2011) this week in San Jose, Yahoo! Search executives will participate in several panels at the show today and tomorrow. Be sure to check out the @yahoosearch twitter feed for on-site tweets, and come back here at the end of each day for a recap of Yahoo! at SMX.

Here are the panels Yahoo! experts will be participating on:

Tuesday, March 8, 2011

10:45 am – 12:00 PM

Best Practices With adCenter For Bing & Yahoo
Now that Yahoo and Bing have a combined estimated 30% market share, you know you can’t ignore this appealingly large source of traffic — but you’ve also heard that you can’t just clone your AdWords campaign and expect to get good results. What are the key differences between AdWords and adCenter? What adCenter features are unique and powerful? What kinds of features should you be taking advantage of to maximize your ad campaigns on Bing and Yahoo? How does your campaign on Bing differ from what appears on Yahoo? Come to this session to find out.
Yahoo! Panelist: Jon Mette, Regional Manager – Search Strategy, Yahoo!
 

1:45 PM – 3:00 PM

Mobile Search Ads
Haven’t done mobile search ads yet? You’re missing out on a growing market! eMarketer predicts that mobile ad spend will surpass $6.5 billion in 2012. Google CEO Eric Schmidt has said that “mobile will be a larger business than the PC-Web,” likely a primary reason Google recently spent $750 million to acquire mobile advertising network AdMob. This session looks at mobile paid search opportunities and how search marketers can get ahead of this tsunami of opportunity.
Yahoo! Panelist: Paul Cushman, Senior Director, Mobile Sales Strategy, Yahoo!
 

3:45 – 5:00 PM

“Content Farms” Or The Smartest SEOs In the World?
You may not be familiar with the names, but companies like Demand Media, Seed.com and Associated Content are big businesses built on closely watching what people are searching for and creating content to match. Using cheap or free labor, these “content farms” sometimes get derided as being low quality. They disagree. A look at some of the issues, as well as lessons from publishers who think SEO from start to finish.
Yahoo! Panelist: Luke Beatty, Vice President & General Manager, Yahoo! Contributor Network
 

Wednesday, March 9, 2011

10:45 AM – NOON

Mobile Apps & How They’re Revolutionizing Search
Apple CEO Steve Jobs is famous for saying “…on the desktop search is where it’s at; that’s where the money is. But on a mobile device search hasn’t happened. Search is not where it’s at, people are not searching on a mobile device like they do on the desktop.” Oh really? There are currently more than 200,000 apps for the iPhone and 100,000 and growing for Google’s Android – and many are built around search.  This session looks at popular search apps on different devices, how they gather data and the new, away from the desktop opportunities they offer to marketers.
Yahoo! Panelist: Anil Panguluri, Director, Yahoo! Mobile Search and Discovery
 

5:00 PM – 6:15 PM

Searcher Behavior In A Multiplatform World
Understanding searcher behavior is one of the central pillars of effective search marketing. And more than ever, it’s important to not just understand what people are searching for, but how they are searching — using a computer, television, mobile device — because this provides important clues as to why they are searching and may change the experience you offer to them. Recent results-enhancing searcher behavior research methods and their uses will be discussed in this session.
Yahoo! Panelist: Taylor Schreiner, Senior Director, Strategic Research & Insights, Yahoo Search
 
 

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Date: Tuesday, 01 Mar 2011 21:31

BOSS logo

The Yahoo! Search team is excited to release the technical specification for Yahoo! Search BOSS v2. We’ve been hard at work getting ready to launch a new version of BOSS (as we announced in October 2010) and last month we provided further details to help developers prepare for the transition.

The Yahoo! Search BOSS v2 API Guide can be found here. It includes:

 -          Information on using oAuth with the new API.

-          Syntax specification on querying the API and the format of the returned results.

-          Syntax for calling Ads from the platform (available to qualified developers).

-          Markets supported by the product.

Thank you for your continued support around the product. We look forward to bringing the new BOSS to you soon.

Rahul Hampole

Yahoo! Search BOSS Team

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Date: Friday, 25 Feb 2011 14:40

Ever wondered if searches for topics such as “stock quotes” are made mostly by people from a high income bracket? Or whether it’s only young people who search for “miley cyrus”? Web search engines serve millions of people worldwide – yet, we know very little about who is searching for what, and how they are searching.  In a study, recently presented at the WSDM conference in Hong Kong, two Yahoo! research scientists paint a detailed picture of the data behind web search. 

Their study addresses the three dimensions of search: “who” is searching, “what” they are searching for, and “how” they are choosing to search. 

  • The “who” dimension uses demographic properties, such as gender, age, income and education level to obtain anonymous, aggregate estimates, based on user-provided registration data, and by crossing user-provided zip codes with census data.  
  •  For the “what” people are searching for, queries are mapped to Yahoo! directory topics and for each user a distribution across the various topics, such as Recreation/Sports or Entertainment/Music is obtained.  
  • Features such as session length or number of queries per session are considered to give insights into “how” people use web search engines.

One key problem that is addressed in the research is that results in current search engines are typically optimized on a per-query basis, without taking into consideration who issued the query. So, in a sense, web search engines attempt to know everything about queries while knowing only very little about users. The analysis is only two dimensional. Looking at how the three dimensions (who, what, how) interact therefore becomes a focal part of this study.

The insights presented in the study are interesting from a sociological point of view and, ultimately help Yahoo! deliver more relevant, personalized content to its users.

Some of the aggregate data used in the study is accessible via Yahoo! Clues

To view the full study by Yahoo! scientists Alejandro Jaimes and Ingmar Weber and, please click here.

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Date: Wednesday, 23 Feb 2011 00:28

ACCORDING TO YAHOO! SEARCH DATA, BLACK SWAN REIGNS SUPREME AND THE WEB IS BUZZING ABOUT CO-HOST ANNE HATHAWAY

The 83rd Annual Academy Awards are set to air on Sunday February 27th.  As the world prepares for Hollywood’s biggest night, Yahoo! looked at which films and actors are getting the most buzz online in the past 30 days.

According to Yahoo! search data, the web is excited about Hollywood’s big show:

  • Searches for “when are the Oscars” are spiking on Yahoo!
  • Searches on Yahoo! for “Oscars 2011” are up 1403%
  • Oscar ballots are spiking on Yahoo! up 38%
  • Searches for the award show are split between males and females
  • States Searching for “Oscars” the most: California, Illinois, Texas, Washington and New Jersey
  • Definitely for the older crowd: those under 24 only make up 16% of searches for “Oscars”

Black Swan Reigns Supreme: According to Yahoo! search data, the top searched nominated films are:

  1. Black Swan
  2. True Grit
  3. 127 hours
  4. The Kids Are Alright
  5. Inception
  6. The Fighter
  7. Toy Story 3

According to Yahoo! search data, the top searched nominated actresses are:

  1. Natalie Portman
  2. Nicole Kidman
  3. Jennifer Lawrence
  4. Annette Bening

According to Yahoo! search data, the top searched nominated actors are:

  1. Javier Bardem
  2. James Franco
  3. Colin Firth
  4. Jeff Bridges

According to Yahoo! search data, the top searched Oscar hosts are:

  1. Anne Hathaway
  2. Ellen DeGeneres
  3. James Franco
  4. Alec Baldwin
  5. Hugh Jackman
  6. Whoopi Goldberg
  7. Jon Stewart
  8. Chris Rock
  9. Steve Martin

Hostess with the Most –

  • Yahoo! users searched for Oscar co-host Anne Hathaway more than all of the “Best Actress” nominees.

Can’t get enough of the Oscars? Check out Yahoo! Movies’ coverage complete with predictions, nominees, polls, photos and more: http://oscars.movies.yahoo.com/

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Date: Monday, 21 Feb 2011 16:46

At Yahoo!, we are always striving to provide our users with answers and not the typical 10 blue links. We got the opportunity to do just that with one of the biggest sporting events in the world, the ICC Cricket World Cup played in India, Bangladesh and Sri Lanka.

Cricket1

 

We wanted to bring relevant information from Yahoo!’s popular Cricket property to your desktop with few simple queries. Yahoo! Search users can now see the following informative cricket and player information on search result page:

  •  Live Scores – Simple queries such as “cricket live” or even “cricket” will provide updates on (up to two) live cricket matches. Users will be able to see which team is batting and scores of two batters who are currently playing.  In addition, we provide match results along with final scores for recently completed matches. 
  •  Schedules – If you are looking for upcoming matches, we have got that covered for you. We can display up to three upcoming matches along with their starting time and day and the respective venue of the match. 
  • Player Profile – Typically queries on players (ex: Shane Watson) might result in images, news articles or videos but during the course of major cricketing events, users might be more interested to know about player statistics.  Yahoo! Search users can get a quick glance of player (past or current) statistics in all forms of international game.

In addition to getting quick access to cricket scores and player profiles, you can also search for specific schedules or results of matches between countries of your choice. For example, you might want to know the only schedule for all matches played by West Indies or result of match between India and Bangladesh.

Cricket4Cricket5

Our aim is to make Yahoo! Search experience cool and relevant for you, helping you get immediate answers to your queries. Stay tuned for more details when we roll out more experiences not only in Cricket but also in several other areas. And while you are checking cricket scores or player profiles, also visit Yahoo! Cricket site which happens to the official event website for the World cup.

 Please take a moment to let us know what you like and things you would like us to improve.

 Ramesh May

Yahoo!, International Search

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Author: "Administrator" Tags: "Fun, Search, Sports"
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Date: Tuesday, 08 Feb 2011 15:30

BOSS logo

As we announced in October 2010, we are getting ready to launch a new version of Yahoo! Search BOSS in the coming months and will be closing the current version this summer. We are now pleased to provide further details to help developers prepare for the transition, and are planning to provide specific technical documentation by March 1st 2011, prior to releasing the new BOSS.

The new BOSS service will enable “Search in the Cloud,” serving a robust set of web, image and news search results. A more limited web results service with a lower price point will also be available for developers who can utilize a subset of BOSS content to meet their application requirements. BOSS V2 will provide a self-serve sign up mechanism through the Yahoo! Developer Network, where developers will be able to enter their payment information and request advertising through the combined Yahoo! and Microsoft marketplace.

Pricing

The following pricing chart reflects the fee structure we expect to offer at launch:

BOSS Pricing

Each query will return a predetermined number of results.  Developers will be charged for queries received by Yahoo! based on the applicable price for query type, and be billed on a monthly basis, or more frequently, depending on a developer’s query volume. Developers will also be allowed a fixed number of free queries before their usage is charged.

Search Advertising

We encourage BOSS developers to use Yahoo! Search advertising to build a sustainable business for their applications, and those qualifying for Yahoo! Search advertising will be served ads in their BOSS API calls. Through the Yahoo! and Microsoft Search Alliance, we believe we have a robust marketplace and search advertising platform that will meet customers’ needs. In addition, we encourage developers to experiment with other advertising formats such as display. (And, don’t forget that Yahoo!, as the leader in online display advertising, can help. Click here for more details on Yahoo’s display advertising products.)

Branding

With the new version, we will be publishing Yahoo! branding guidelines for BOSS and will require all applications to include recognition of the Yahoo! brand.  We want you to be able to leverage the Yahoo! brand to help signify the valuable platform on which your applications are built.

Philosophy

BOSS has always been and will be about developers. Our goal is to provide a product that allows you to build sustainable businesses via interesting cloud based search technology at a fair cost. In addition, we encourage BOSS developers to monetize your products using Yahoo! Search advertising – this will enable a long-term, symbiotic relationship between developers, consumers and Yahoo! Our pricing scheme is designed to reflect our belief in this ecosystem.

Once again, we are excited to bring developers our next version of BOSS very soon, and we are always looking to hear from you about new and interesting ways you want to use BOSS. Keep a watch out on the BOSS group for more updates.

Rahul Hampole

Yahoo! Search BOSS Team

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Author: "Administrator" Tags: "BOSS, Developer, News/Announcements"
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Date: Wednesday, 02 Feb 2011 23:05

For many people, a New Year represents a fresh start – lofty New Year’s resolutions, commitment to kick bad habits, personal improvement through newfound interests and hobbies, and thus, all new topics to search online. Here’s a summary of some of the most quirky and off-the-wall Yahoo! Search queries from the past month.

It comes with no surprise that top January searches surrounded diets, exercise and how to quit smoking. What were the top weight loss programs in 2011? Based on Yahoo! Search data, searchers were most interested in the HCG diet, South Beach and Atkins to help them become healthier, but search data also revealed laughing is high on people’s to-do lists as queries for “funny New Year’s resolutions” were up 1,725% from the previous month.

The world was introduced to a zorilla through wildlife advocate “Jungle” Jack Hanna on “The Late Show” with David Letterman. The furry animal is widely believed to be the most foul-smelling animal on the planet, a fact that no doubt contributed to the slew of Yahoo! searches for “zorilla pictures” and “zorilla smell.”

With Starbucks’ debut of its new super-charged, ultra huge, drink size – “Trenta” – searches were up 975% on the day of the announcement as people were thirsty to learn more about the 31 ounce quencher. What did they find? At 916ml, “Trenta” is 54% bigger than the Venti size and larger than the average stomach capacity (900ml)!

The highly-anticipated season 10 premiere of “American Idol” kicked off in late January. Yahoo! searches revealed viewers were most interested in knowing about this season’s new judges with queries up 266% for Steven Tyler in one week. It only took 30 days on Yahoo! for Jennifer Lopez searches to peak 49 times higher than Randy Jackson with strong interest in her age.

Be sure to check back next month to see what hot search trends make Yahoo!’s February list!

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Author: "Administrator" Tags: "Fun, Search Trends"
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Date: Thursday, 20 Jan 2011 21:28

We’ve updated our Sketch-a-Search app! Now you can search for restaurants serving specific menu items within a sketched location on the map. See more about the updates here.

YahooSAS_DUW_1YahooSAS_DUW_2

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Author: "Administrator" Tags: "Local, Search Tips"
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Date: Thursday, 13 Jan 2011 16:47

The Yahoo! and Microsoft Search Alliance team has reached yet another important milestone today. As planned, we are moving forward with the global transition of certain Yahoo! Search back-end functions to Microsoft’s search platform, and have just completed this process for organic search in Australia, Brazil and Mexico.  This news is another step forward for the Yahoo! and Microsoft Search Alliance as we continue our efforts for a quality transition with our worldwide advertisers and partners.

We look forward to updating you with more news on our progress as we bring the benefits of our combined marketplace to customers around the globe.

Kartik Ramakrishnan
Vice President, Yahoo! Search Transition

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Author: "Administrator" Tags: "News/Announcements"
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Date: Wednesday, 05 Jan 2011 16:19

With another holiday shopping season behind us, you’re likely well aware that shopping for the perfect gift can be an overwhelming challenge. Yahoo! Search wants to make shopping enjoyable and empower people with useful information to make an educated decision.  To better understand how search plays a role for some shoppers, we set out to answer the question: How are people who use search as part of their shopping process different from other shoppers?

Yahoo! partnered with marketing insight consultancy agency, AddedValue, to survey 2,000 consumers* around their online shopping habits, including their usage of search prior to making a purchase. We found that people who use search within the purchase process represent a passionate group of hyper-engaged shoppers.

In addition to being more knowledgeable, engaged and savvy shoppers, searchers used more online resources in their purchase process than their non-searching counterparts, such as:

  • 50% of searchers source customer reviews and ratings online
  • 43% of searchers visit shopping comparison websites to make an informed decision
  • 37% of searchers visit coupon websites to check daily deals
  • 25% of searchers check out a brand’s social media channels like Twitter and Facebook
  • 53% use their mobile devices to help them research a purchase

Infographic_v2

So what were searchers looking for this holiday season? Searches for top digital cameras spiked 40% during the week prior to Christmas, while Gucci bag surged up 75%, However, the most traction on Yahoo! Search during the final holiday shopping surge was around the iPad – searches on iPad cases were up more than 50%, while searches on how to setup the popular gift experienced a 400% increase!

Are you a hyper-engaged shopper? If so, tell us what else helps you make your shopping decisions, and how Yahoo! Search can help to make your online shopping even easier. And don’t forget to check out Yahoo! Search’s shopping shortcuts to compare products and get through your shopping list faster.

*Survey consisted of 2,000 consumers who were planning a purchase, or had recently made a purchase, in 1 of 5 Retail or CPG verticals: Consumer Electronics, Home Improvement, Food & Beverage, Apparel, and Beauty & Personal Care.

Natasha Fatteded
Principal Product Manager, Yahoo! Search

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Author: "Administrator" Tags: "Misc, Search, Search Trends, Shopping Se..."
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Date: Monday, 03 Jan 2011 21:03

The top 10 searches of 2001 provided a telling snapshot of the times. Yahoo! users wanted to know about file sharing, car racing, and taxes with queries for Napster, NASCAR, and the IRS taking positions No. 4, No. 9, and No. 10. The most poignant entry on the list, World Trade Center, captured a national tragedy in just three words. Its placement at No. 6, shows just how hungry searchers were for details, information, and insight on the events of 9/11. Not until the BP oil spill took the No. 1 spot in 2010 would another newsworthy event appear on the top 10 list.

But searchers at the start of the millennium also craved entertainment, which didn’t slow down. PlayStation 2 topped the most-searched list in both 2001 and 2002 while the smackdown shenanigans of the WWE (then the WWF) gave it a place on the most-searched list starting in 2001 and almost every year thereafter. And though we could turn down the sound, we couldn’t look away from American Idol – one of the most-searched shows for 5 out of the past 10 years.

When it came to celebrity searches, our leading ladies shined throughout the decade. The women who best captured the public’s – and paparazzi’s – attention included Pamela Anderson (No. 9 in 2006), Paris Hilton (who made the list from 2003-2007), and the Jessicas: Simpson (list-maker from 2004-2006) and Alba (on the list 2007-2008). Famous females dominated the most-searched list in 2010 with Lady Gaga making her debut at No. 5, joining a top-ten sisterhood that included Miley Cyrus (No. 3), Kim Kardashian (No. 4) and Megan Fox (No. 7).

That’s not to say there was no place for men in the top 10. The guys held their own with Eminem placing solidly in 2002, 2003, and 2005, 50 Cent reaching No. 2 in 2002, and teen-heartthrob Justin Bieber emoting his way to No. 8 in 2010. Barak Obama became the first politician to make the list in 2008. Not real? Not a problem. Fictional favorite Harry Potter made the list in 2001, 2003 and 2004.

But the people’s-choice-award for celebrity search belongs to Britney Spears, who ranked somewhere in the top 10 every year since 2001. Britney had a quiet year in 2010 and slipped to the bottom of the list, but the pop princess plans to unveil a new album in 2011, so check back in December 2011 to see if she’s continued her steady reign over search.

While some our most popular questions have stayed the same over the years, the answers – and how we get them – have seen some big changes since 2001. Innovative features and Quick Apps now bring the information you’re seeking within the search page, rather than just giving you a list of links. You can even Sketch-a-Search! Today’s Yahoo! searchers don’t have to rely on PCs; mobile devices now let you search on the go, delivering snack-sized bites of information – like scores, stats, and song lyrics – perfect for the top 3 2010 searches on mobile: NFL, Lady Gaga, and Rihanna.

The Yahoo! Search team celebrates your searches all year long and we want to make sure you find the right information at the right time in 2011. Maybe your favorite search will make our next top 10 list!

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Author: "Administrator" Tags: "Fun, Search Trends"
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Date: Thursday, 16 Dec 2010 22:19

One of the most anticipated movies of the year will premier tomorrow across the country: Disney’s TRON: Legacy. The high tech adventure film is also serving as the perfect example to showcase the new, rich search experiences that only Yahoo! can deliver for movie searches. We’ve partnered with Disney to create a dynamic,  “Tron-ized” advertisement to demonstrate how searches on Yahoo! comes to life for specific movie queries like TRON: Legacy.

As you can see in the video, Yahoo! Search is bringing together more than just links-we’re providing a unique combination of showtimes, trailers, rating and reviews, videos, and more…giving you the full picture right at the top of the page.

This video is part of an online advertising campaign designed to show our new features and allow consumers to experience them for themselves. Take a look at the spot and let us know what you think.

If you’d like to learn more about our new features and examples of how they come to life, check out the video below.

Thanks for stopping by.  We would love to hear from you.

Grant Belaire
Sr. Director, Global Consumer Marketing

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Author: "Administrator" Tags: "Uncategorized"
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Date: Thursday, 09 Dec 2010 17:09

Last month, we gave you a sneak peek of the new Yahoo! Search Restaurant Comparison Quick App in beta testing. Today we are officially rolling it out for all our users.

The Restaurant Comparison Quick App consolidates key comparison points like price, distance, cuisine type, atmosphere, and ratings in a single side-by-side view. When you search for a restaurant, the App also displays similar restaurants nearby. This way, you can find the restaurant you want in a single, easy-to-use app.

Other perks of using the Restaurant Comparison Quick App:

  • Includes contact information, hours of operation, and direct links to book a reservation through the Open Table Quick App
  • Saves you the time and effort of finding nearby restaurants
  • Allows for quicker discovery, comparison, and decision making

Here’s the Restaurant Comparison Quick App for Farallon in San Francisco:

restaurant comparison quick app

Give the Restaurant Comparison Quick App a try and let us know what you think.

Guy Hepworth
Senior Product Manager, Quick Apps

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Author: "Administrator" Tags: "Local, Search Tips"
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Date: Thursday, 02 Dec 2010 21:59

People love to check out multimedia search on Yahoo!, and we love helping them find what they’re looking for, whether through web, image, or video search. One of the most interesting challenges in multimedia search is how to go beyond plain text and match queries to images so that users can more easily find the image they want.

This was exactly the challenge we posed to the Association for Computing Machinery’s Multimedia Conference held this year in Italy. This competition invites researchers to submit solutions to challenges posed by companies like Yahoo! with presentations that are half elevator pitch and half American Idol.

The winners of this year’s Yahoo!-sponsored challenge are Jana Machajdik, Allan Hanbury, and Julian Stöttinger from the Vienna University of Technology for their proposal to solve “Novel Image Understanding.” Their work, titled “Understanding Affect in Images,” used findings from art history and the psychology of emotion to design a machine-learning system that labels images based on their emotional content.

Text tags associated with an image often tell us about the object in an image but not about its emotional content. The Yahoo! Novel Image-Understanding Challenge was to invent new and useful ways to organize and structure image content. We posed this challenge because we believe that this type of science can eventually offer better results for information and entertainment requests on Yahoo! Search by helping us better organize multimedia content to fit user needs and desires.

Ms. Machajdik developed a simple way to learn what images are considered “cute” or match other descriptions so that queries like “cute kittens” can return appropriate images. She applied her knowledge of the psychology of art and art theory to design features that summarized the color, texture, composition, and content of the image. Using carefully considered emotional categories, she then employed machine-learning techniques to train classifiers. Her system rates images along eight different axes of emotion: anger, disgust, fear, sad, amusement, awe, contentment, and excitement.

Here are some images with analysis from the team’s classifier system:

acm example 1

acm example 2

acm example 3

We’re excited to work with Ms. Machajdik and the broader research community to collectively find ways to bring this kind of science to you and make your multimedia search experiences even better over time. Stay tuned for more from Yahoo! Search on this in the future.

You can read more about her paper and presentation on Ms. Machajdik’s website, imagemotion.org.

Go to the ACM Challenge 2010 website for more information about the competition, other challenges, and winners.

Kaushal Kurapati and Malcolm Slaney

Kaushal Kurapati, a Senior Director for the Yahoo! Search Product, was one of the judges and Malcolm Slaney, a Principle Scientist at Yahoo! Research, helped organize the competition this year.

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Author: "Administrator" Tags: "Multimedia Search, People"
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