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Date: Friday, 03 Aug 2012 18:00
One of the big challenges faced by content marketers is the constant need to think up new ideas, often around the same topic. This is particularly true when it comes to blogging. These days, the shelf life of even the most compelling blog posts is pretty short thanks to our ever-decreasing attention spans and Google’s bias [...]
Author: "Adam Barber" Tags: "Search Marketing"
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Date: Friday, 03 Aug 2012 16:00
Here is a collection of funny items for gamers and about gamers. We hope you enjoy them. Have a save and happy Friday. :)       Source: google.com via Melissa on Pinterest     Source: google.com via Melissa on Pinterest     Source: google.com via Melissa on Pinterest     Source: google.com via Melissa [...]
Author: "Melissa Fach" Tags: "Other Internet Stuff"
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Date: Friday, 03 Aug 2012 14:35
Since Facebook went public three months ago, the social media giant’s stock price has nearly been cut in half. Unfortunately, investors and analysts are likely to continue to be underwhelmed by the stock as a slew of bad news continues to come out. To put this loss in perspective, Facebook has now lost nearly $50 [...]
Author: "David Angotti" Tags: "News"
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Date: Friday, 03 Aug 2012 13:00
While perusing LinkedIn Answers recently, I came across this discussion about whether or not content as a marketing strategy can weather tempestuous fiscal times.  “Economies around the world are stalling and US jobs reports have been low for a few months running. If recession returns to the US economy, will content marketing turn out to be a nice-to-have and easy-to-cut [...]
Author: "Jen Carroll" Tags: "News"
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Date: Thursday, 02 Aug 2012 18:00
If your rankings haven’t recovered from Google Penguin yet, you’re looking for answers. By now, you’ve cleaned up onsite keyword spam, you’ve stopped participating in blog networks, and you’ve read a ton of articles about how to recover from Penguin, but nothing is working. The fortunate reality is that Penguin is simply an algorithm; a [...]
Author: "Jayson DeMers" Tags: "Link Building"
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Date: Thursday, 02 Aug 2012 16:00
In no particular order… 1: IT’S SAN FRANCISCO! Golden Gate Bridge, Lombard Street, Fisherman’s Wharf, Pier 39, Ghirardelli Square, Alcatraz, Cable Cars, Twin Peaks—even the Moscone Center where SES is being held. Not convinced yet? Then you need to watch this clip of Ken Block’s Gymkhana five: Ultimate Urban Playground: SanFrancisco, keep an eye out for [...]
Author: "Justin Stein" Tags: "Search Engines"
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Date: Thursday, 02 Aug 2012 12:00
Although social media companies are still struggling to figure out how to monetize users, Google recently entered the crowded space by acquiring the advertising startup Wildfire Interactive. Wildfire, which initially launched four years ago, helps brands seamlessly manage social efforts across a variety of websites including: Facebook, Twitter, YouTube, Google+, LinkedIn, and Pinterest. Wildfire’s clients, [...]
Author: "David Angotti" Tags: "News"
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Date: Wednesday, 01 Aug 2012 19:00
Who has a webinar they’d like to feature on SearchEngineJournal? If it’s you, make sure to contact me with the info in my bio. If not, I hope you enjoy some of the webinars listed below. Have a good one and keep learning! Webinar Pitch Secrets August 2nd, 1 pm est Presenter: Jason Fladlien and [...]
Author: "Laura Cruz" Tags: "Other Internet Stuff"
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Date: Wednesday, 01 Aug 2012 18:00
Digg the once popular social media news website is under a rebranding from its new owners Betaworks after being acquired last month for $500,000.  Yesterday they launched Digg V1 which apparently started from square one with “fresh code” approximately six weeks ago.  The team of 10 from ReThink Digg really did start from scratch and [...]
Author: "Stuart McHenry" Tags: "Social Media"
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Date: Wednesday, 01 Aug 2012 16:00
Infographics are awesome! For one thing, they allow people like me, who are bombarded with too much information on a daily basis, to learn something new or digest data in a quick and easy format. As a web publisher, infographics are a great way to attract traffic, generate buzz, build brand awareness, increase social signals [...]
Author: "David Wallace" Tags: "Infographics, embed code, embed code gen..."
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Date: Wednesday, 01 Aug 2012 13:00
In my opinion, SEO Technical Audits are the most powerful deliverable in SEO.  That should sound familiar if you’ve read my column over the past few years, since I’ve written about the power of audits several times.  The reason I think it’s the most powerful deliverable is simple.  Performing a thorough SEO technical audit reveals [...]
Author: "Glenn Gabe" Tags: "SEO, Spotlight, Tools"
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Date: Wednesday, 01 Aug 2012 12:00
After having his Twitter account suspended on Sunday for allegedly violating Twitter’s privacy policy, The Independent’s Guy Adams’ Twitter account has been reinstated. Adams’ infamous Friday Tweet that included the e-mail address of NBC’s Olympic Coverage President Gary Zenkel was initially considered by the social media outlet to be in violation with Twitter’s privacy policy. [...]
Author: "David Angotti" Tags: "News"
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Date: Tuesday, 31 Jul 2012 18:00
Back when I was a young, wet-behind-the-ears, first-year MBA student, I was amazed at the program’s persistence on setting individual goals for the course. Having been a Political Science major during my undergrad years, I wasn’t very exposed to strategic thinking and cause-and-effect measurement. Like any role in the digital space, search engine marketers have a responsibility [...]
Author: "Anthony Piwarun" Tags: "SEO"
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Date: Tuesday, 31 Jul 2012 16:00
Online videos have become a very useful method for sharing information. Not only is YouTube the second-largest search engine after Google, but it also has a massive reach across social networking sites. People watch more than 500 years’ worth of YouTube videos on Facebook every day, and they share about 700 videos on Twitter each [...]
Author: "Tara Banda" Tags: "SEO"
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Date: Monday, 30 Jul 2012 18:00
Here are some search memes we hope will help make your Monday a happy one. If you have a favorite search or social meme please let me know and we will give you credit for it. You can find me on Twitter, @SEOAware. Source: seomeme.org via SEJournal on Pinterest   Source: seomoz.org via SEJournal on [...]
Author: "Melissa Fach" Tags: "Other Internet Stuff"
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Date: Monday, 30 Jul 2012 16:00
I like to compare blogging and guest blogging to news segments. Bear with me here. For the sake of keeping things light-hearted, we’ll use The Daily Show as an example. Now this is Jon Stewart’s show (or his blog). People tune in primarily to listen to his commentary (his blog posts). However, in addition to his [...]
Author: "Todd Bailey" Tags: "Search Marketing, Spotlight"
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Date: Monday, 30 Jul 2012 13:00
The URL of a webpage is an important factor as far as search engine optimization is concerned. Right after the title tags and meta description, a meaningful URL is considered a strong signal towards the “intent” of a page because, apart from Anchor text, a URL is the only parameter that can be used to [...]
Author: "Sujan Patel" Tags: "SEO, Spotlight"
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Date: Monday, 30 Jul 2012 12:00
On Friday, Google sent a letter to the Information Commissioner’s Office (ICO) admitting that they had broken their 2010 promise to delete certain Street View data. The data, which included information related to users’ private email addresses, passwords, and web/picture search history, was illegally collected by the Google Street View vehicles from unprotected wireless networks. [...]
Author: "David Angotti" Tags: "News"
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Date: Friday, 27 Jul 2012 18:13
Matt Cutts explains that Google Webmaster Help has created 375 videos (at the time) to answer questions users have asked, and they have decided to do some more tutorial/informational videos. In this video Matt answers his own question, “Is there a limit to how many 301 (permanent) redirects I can do on a site?” In an [...]
Author: "Melissa Fach" Tags: "101"
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Date: Friday, 27 Jul 2012 16:22
Once in a while, I come across a company that has yet to embrace social media. They get the same scolding that companies who did not have a Web presence 10 years ago received, which is, “Better evolve and get with the program or lose to the competition!” Even many who ARE using social media [...]
Author: "David Wallace" Tags: "Infographics, Social Media, social media..."
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