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Date: Sunday, 02 Aug 2009 07:00
- Etaoin Shrdlu: A prejudice (and a prayer) for the power of the newsroom
"I don’t believe untrained or unpaid volunteers alone can produce the kind of journalism on which democracy depends. I believe most people want and value good filters to separate signal from noise – and the best way we’ve ever found to do that is with professional journalists." - Howard Weaver - Twitter Slammed by Summer Doldrums [Gawker]
Valleywag has an unscientific look at Twitter volume.
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Date: Saturday, 01 Aug 2009 07:00
- The psychology of overconfidence : The New Yorker
Malcolm Gladwell's latest piece "COCKSURE -- in The New Yorker
Author: "--"
Date: Friday, 31 Jul 2009 07:00
- It's Google's World, We Just Live in It - AdAge - Digital
"Google has a 60% share of search queries in the U.S., but that number is 67% worldwide, according to ComScore. In many top and growing internet countries, including Germany, Canada, Brazil, Turkey and Italy, Google has more than 80% of the search market." - The Nichepaper and the Failure of the Fourth Estate - Umair Haque - HarvardBusiness.org
I'm really enjoying Umar Haque's Nicepaper series..a bit more controversial in this post. - Managing Your Small Business’s Online Reputation - NYTimes.com
"Know who the influencers are,” said Pete Blackshaw, executive vice president of Nielsen Online Digital Strategic Service and an expert on consumer-generated media. “There are going to be some megaphones that matter more than others.”
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Date: Wednesday, 29 Jul 2009 07:00
- “The Secret Design History of 12 Famous Brands” Slideshow | Fast Company
Good slideshow or top brands and their design legacies.
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Date: Wednesday, 29 Jul 2009 04:03
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Good slideshow or top brands and their design legacies.
Author: "George Dearing"
Date: Tuesday, 28 Jul 2009 07:00
- FT.com / Management - Twitter do’s and don’ts for brands
"If last year’s must-have accessory for the clued-in marketing manager was a Facebook page, in 2009 Twitter is the place for brands to see and be seen. While it remains some way behind Facebook in total members, Twitter has recorded stratospheric growth since the start of the year. It has more than 32m monthly unique users, according to comScore, an agency that measures web traffic." - Full Disclosure: Sponsored Conversations on Twitter Raise Concerns, Prompt Standards | PR2.0
Solis frames the discussion well but it's just a matter of time before "Sponsored Conversations" takes hold. Hashtags and descriptors may solve some of it but it'll be widespread before the FTC mandates anything. - Video Interview: Qualcomm Chairman and CEO Paul Jacobs | Kara Swisher | BoomTown | AllThingsD
".., he talks about another new moniker–a smart book–which is not a netbook and not a smart phone, but essentially a smart phone that runs like a low-powered, always-on laptop computer."
Author: "--"
Date: Tuesday, 28 Jul 2009 04:03
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".., he talks about another new moniker–a smart book–which is not a netbook and not a smart phone, but essentially a smart phone that runs like a low-powered, always-on laptop computer."
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Solis frames the discussion well but it's just a matter of time before "Sponsored Conversations" takes hold. Hashtags and descriptors may solve some of it but it'll be widespread before the FTC mandates anything.
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"If last year’s must-have accessory for the clued-in marketing manager was a Facebook page, in 2009 Twitter is the place for brands to see and be seen. While it remains some way behind Facebook in total members, Twitter has recorded stratospheric growth since the start of the year. It has more than 32m monthly unique users, according to comScore, an agency that measures web traffic."
Author: "George Dearing"
Date: Friday, 24 Jul 2009 07:00
- YouTube - Google DC Talks: A Conversation with Chris Anderson
- Getting It Right the First Time: Incorporating Data Tools Into Marketing Campaigns [Work Tank | Fast Company]
"..Frankly, most companies are collecting reams of data in many different places without forethought. Over-dependence on capturing data without thinking how the data will be analyzed and used to improve marketing results is a major risk factor for companies of any size." - Twitter 101: Does CoTweet point the way to Twitter’s business model? | VentureBeat
"So beyond adding “verified accounts” for businesses (which were previously mentioned), I can’t help but wonder if CoTweet offer a preview of the other kinds of services Twitter wants to build. It may be developing those tools in-house, or it may be moving forward with that CoTweet acquisition mentioned in the Twittergate documents." - Peter Ha
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Date: Friday, 24 Jul 2009 04:04
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"So beyond adding “verified accounts” for businesses (which were previously mentioned), I can’t help but wonder if CoTweet offer a preview of the other kinds of services Twitter wants to build. It may be developing those tools in-house, or it may be moving forward with that CoTweet acquisition mentioned in the Twittergate documents." - Peter Ha
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"..Frankly, most companies are collecting reams of data in many different places without forethought. Over-dependence on capturing data without thinking how the data will be analyzed and used to improve marketing results is a major risk factor for companies of any size."
Author: "George Dearing"
Date: Thursday, 23 Jul 2009 07:00
- Online Community Interview: Dawn Lacallade, SolarWinds [Online Community Report]
Good chat with Dawn Lacallade at SolarWinds. They're using the Telligent platform to integrate much of their online activity. - Send a One Line Press Release on Muck Rack [Twitter style]
Sawhorse Media is letting companies submit press releases at $1 a character to its journalist community. - Fair Syndication Consortium Gets Its First Ad Network: AdBrite [paidContent]
"AdBrite is the first ad network to join the Consortium—and it’s a crucial first partnership—since working directly with the ad networks that are keeping content aggregators (and scrapers) afloat, is the cornerstone of the Consortium’s business model. Even with this milestone, though, the group still faces challenges, including defining what constitutes fair use vs. content aggregation and tracking specific ad impressions across multiple networks." - Q&A: Dan Lyons Talks to Facebook Founder Mark Zuckerberg [Newsweek]
"Facebook will be less about Facebook.com and more about this underlying system and platform that we're building. What we're trying to do is be more about letting people use their information on any site or platform they want. We launched Facebook Connect last year, and we now have more than 15,000 sites using it, and that's just a start. Within five years we hope to have hundreds of millions of [more] people using Facebook. But it's more about using the system to make other sites more social." ~ Mark Zuckerberg on Facebook in 5 years
Author: "--"
Date: Thursday, 23 Jul 2009 04:05
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"Facebook will be less about Facebook.com and more about this underlying system and platform that we're building. What we're trying to do is be more about letting people use their information on any site or platform they want. We launched Facebook Connect last year, and we now have more than 15,000 sites using it, and that's just a start. Within five years we hope to have hundreds of millions of [more] people using Facebook. But it's more about using the system to make other sites more social." ~ Mark Zuckerberg on Facebook in 5 years
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"AdBrite is the first ad network to join the Consortium—and it’s a crucial first partnership—since working directly with the ad networks that are keeping content aggregators (and scrapers) afloat, is the cornerstone of the Consortium’s business model. Even with this milestone, though, the group still faces challenges, including defining what constitutes fair use vs. content aggregation and tracking specific ad impressions across multiple networks."
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Sawhorse Media is letting companies submit press releases at $1 a character to its journalist community.
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Good chat with Dawn Lacallade at SolarWinds. They're using the Telligent platform to integrate much of their online activity.
Author: "George Dearing"
Date: Wednesday, 22 Jul 2009 07:00
- SAP Social Media Guidelines 2009 | SAP Web 2.0
Pretty similar frameworks between Intel,SAP and IBM. A lot of it's common sense..don't be stupid. - How Digital Marketing Can Help Reinvent Direct Marketing [Advertising Age - CMO Strategy]
"Design it to be shareable. Detachability of content and the widespread adoption of social networks have made it easy for fans to share." - The 4 Types of Branded Facebook Campaigns
Good post on picking the right approach to market on Facebook. - The Gap Widens in Online Population [Digits - WSJ]
More evidence you must have a global strategy..see projections of shrinking North American stats. - How Marketers Get it Wrong With Mommy Bloggers
BlogHer co-founder shares thoughts on how some marketers and agencies miss the mark. - 10 Impressive New Implementations of Facebook Connect
Good list..in 12 months Facebook Connect implementations will be commonplace.
Author: "--"
Date: Wednesday, 22 Jul 2009 04:03
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Good list..in 12 months Facebook Connect implementations will be commonplace.
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BlogHer co-founder shares thoughts on how some marketers and agencies miss the mark.
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More evidence you must have a global strategy..see projections of shrinking North American stats.
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Good post on picking the right approach to market on Facebook.
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"Design it to be shareable. Detachability of content and the widespread adoption of social networks have made it easy for fans to share."
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Pretty similar frameworks between Intel,SAP and IBM. A lot of it's common sense..don't be stupid.
Author: "George Dearing"
Date: Tuesday, 21 Jul 2009 07:00
- Hey Newspaper Guys: Google's Not Making Money From News | Techdirt
"So if you built a news aggregator, powered by journalists, this would somehow unlock the value and get to $1.5B in annual revenues? NO...startups would be actually making a ton of money and chewing up the pop charts. Or Digg for that matter, or the Huffington Post." - [Chris Tolles,Topix] - Announcing the NYT API Tool [Open Blog - NYTimes]
Good to see publishers thinking about this kind of content portability. content.
Author: "--"
Date: Tuesday, 21 Jul 2009 04:05
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More details on Barnes & Noble's eBookstore launch. Big shot across the bow here: "Eschewing Amazon's Kindle-only approach, the bookseller said its digital books could be read on the iPhone or iPod touch, Research in Motion Ltd's Blackberry and most Mac and Microsoft Corp Windows laptops or desktop computers."
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Good to see publishers thinking about this kind of content portability. content.
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"Stolen Bikes Boston" using Twitter and Facebook for theft alerts.
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"So if you built a news aggregator, powered by journalists, this would somehow unlock the value and get to $1.5B in annual revenues? NO...startups would be actually making a ton of money and chewing up the pop charts. Or Digg for that matter, or the Huffington Post." - [Chris Tolles,Topix]
Author: "George Dearing"
Date: Friday, 17 Jul 2009 07:00
- Incorporating social media: There’s no magic bullet [VentureBeat]
You need to start with a clear understanding of your goals, then learn which tools and services can help you achieve those through sustained participation and utilization. - Advertising will change forever
"More than half of the marketers we surveyed said that effectiveness of direct mail, television, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. The result is that digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets will decline." - Breakdown: The Five Ways Companies Let Employees Participate in the Social Web « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing
- What The Future Will Look Like For Journalists [paidContent]
"It will also be important to present raw data well. “Give me your thoughts,” say the readers, but let me see the data as well. Give me a chance to disagree with your theories and commentary. For this to happen, the institution supporting and paying the journalist will have to collect or buy the appropriate data and present it in a way that is both easy to understand and work with."
Author: "--"
Date: Friday, 17 Jul 2009 04:03
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"It will also be important to present raw data well. “Give me your thoughts,” say the readers, but let me see the data as well. Give me a chance to disagree with your theories and commentary. For this to happen, the institution supporting and paying the journalist will have to collect or buy the appropriate data and present it in a way that is both easy to understand and work with."
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"More than half of the marketers we surveyed said that effectiveness of direct mail, television, magazines, outdoor, newspapers, and radio would stay the same or decrease within three years. In contrast, well over 70% expected the effectiveness of channels like created social media, online video, and mobile marketing to increase. The result is that digital, which will be about 12% of overall advertising spend in 2009, is likely to grow to about 21% in five years. Along the way overall advertising budgets will decline."
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You need to start with a clear understanding of your goals, then learn which tools and services can help you achieve those through sustained participation and utilization.
Author: "George Dearing"
Date: Wednesday, 15 Jul 2009 07:00
- Clay Shirky's Vision of Journalism, Version 2.0 [The New York Observer]
"Like driving, journalism is not a profession — no degree or certification is required to practice it, and training often comes after hiring — and it is increasingly being transformed into an activity, open to all, sometimes done well, sometimes badly, but at a volume that simply cannot be supported by a small group of full-time workers. The journalistic models that will excel in the next few years will rely on new forms of creation, some of which will be done by professionals, some by amateurs, some by crowds, and some by machines" - Software applications improve Twitter service - WSJ.com
Good Twitter 101 course on tools. - What’s a Fair Share In the Age of Google? : CJR
"What a wondrous thing it would be for newsgathering, in a time of mounting crisis, if Google turned out to be as much a source of solutions as it is a part of the problem."
Author: "--"
Date: Wednesday, 15 Jul 2009 04:04
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"What a wondrous thing it would be for newsgathering, in a time of mounting crisis, if Google turned out to be as much a source of solutions as it is a part of the problem."
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Good Twitter 101 course on tools.
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"Like driving, journalism is not a profession — no degree or certification is required to practice it, and training often comes after hiring — and it is increasingly being transformed into an activity, open to all, sometimes done well, sometimes badly, but at a volume that simply cannot be supported by a small group of full-time workers. The journalistic models that will excel in the next few years will rely on new forms of creation, some of which will be done by professionals, some by amateurs, some by crowds, and some by machines"
Author: "George Dearing"
Date: Tuesday, 14 Jul 2009 14:13
Sure, we’ve all heard of Kodak. But how many of you know that Kodak makes some of the fastest production scanners on the planet?
Kodak also has software to do something with all that content captured and extracted from the millions of paper based documents that go through their scanners every day. This fits right in with my blog post from a few days ago where I claimed Document Capture in SharePoint is up for grabs and it seems Kodak is doing something about it.
Kodak has a series of products that have been designed to work with Microsoft’s SharePoint.
I connected with an old colleague Jim Saavedra and we talked about some of the things his group at Kodak are working on to help kick start their efforts in the document capture space. He gave me a heads up on some of the really cool things going on across Kodak and with partners.
 | Kodak Wants to Scan to SharePoint Kodak has partnered with one of the firms I mentioned in my blog --- Atalasoft to bring scanning-to-SharePoint to life with their Vizit SP product offering. |
Document Imaging and Microsoft SharePoint
From what I can tell Kodak is making a grab for the brass ring and is willing to do what it takes to be a leader in the document capture market. Not just for the SharePoint space and the Microsoft partner ecosystem, but also to help the Big Three and other ECM vendors by providing the hardware and software to make Document Capture the analysts claim it can be.
If Kodak executes correctly they will be able to leverage their assets to become the recognized leader in the global document capture market. I wish them well and I look forward to seeing it happen.
If you want to connect with Jim Saavedra you can reach him at james.saavedra@kodak.com. He’s looking for partners – perhaps you can help ride this Kodak powered Document Capture wave.
If you are working with Kodak and have seen their efforts first hand please share your experiences here with a comment or contact me via my contact coordinates below.
Good luck and good scanning.
About The Author:
I have spent the better part of the last 16 years working in various aspects of the ECM space. I spent time at Kofax, Microsoft, FileNet, K2, and most recently Captaris (which was acquired by Open Text in Nov 2008). Prior to that I was a Unix VAR running my own company. Follow me on Twitter, check my blog, send email or find me on Facebook or LinkedIn.
** I am available for consulting projects and speaking engagements. My areas of emphasis are business development and alliance management at the Intersection of Enterprise Content Management and Social Media.
This work is licensed under a Creative Commons Attribution 3.0 United States License.
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Author: "Jeff Shuey" Tags: "ECM Strategy, Microsoft ECM"
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