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Date: Friday, 14 Jun 2013 17:52
picture The thought behind this blog was originally to explore subjects I considered a bit "dirty", like how to make enough money to feel comfortable, in the most independent way possible. But with the more pervasive underlying theme of how to take off, how to get out of the rat race and do what you want in life. There are other aspects to that than money, even though that's something one has to solve one way or another. And I think, after this long absence, I might concentrate more on some of those other aspects than on Internet Marketing.

I've never gotten very far when I tried to do Internet Marketing. Same whenever I've touched on anything that looked even a little bit like Network Marketing, i.e. any kind of MLM thing where you need to convince all your friends to sign up for buying some hyped-up product so that you can get percentages. Has made me feel disgusted every time. It could potentially work if it actually were network marketing, i.e. in a network topography, rather than a pyramid scheme where you exploit those who are further down.

I don't have any inherent ethical problem with Internet Marketing itself, other than that it is hard to find products I truly can believe in, which also sell well. And it is a continuously moving target, where one constantly has to adapt to changing conditions and obstacles, like knowing exactly what one can get away with without being banned for breaking some rules one didn't know existed. Just from my few experiments with affiliate marketing, I managed to get banned from Google Adwords for ever, without possibility of recourse. Retrospectively, a year after I for two days had ads that pointed to my affiliate account landing page at a certain exercise program, which Google later decided that they didn't like. So they closed all accounts that ever sent traffic there. I should have known not to use an affiliate URL in my ad, but I thought it was an ok way of testing the results for a couple of days. It wasn't.

But, on the success side, let me mention that it has been around 15 years since I've had a job. I live in the south of France, I work out of my house, wake up at noon, and can generally follow whatever schedule I want. About half of my income is residual income, from ads on a website. The other half is me being a freelance software developer.

The residual income part is mainly from becoming 1/2 partner in Opentopia. This was a site I originally had created in an inspired weekend, after seeing a technical opportunity. Some people had found a way of easily identifying IP webcams in a google search, which one could go and look at. I thought that was fun, but too much of a hassle to go and click on each one individually to see what it was. So I made an system that grabbed snapshots from all the cams, and presented them in a gallery, and I added some social features, so that people could help identify them, comment on them, etc. That was the right thing at the right moment, and by Wednesday the site was getting 50000 visitors per day, after appearing on BoingBoing and Slashdot. Server crashed, I optimized it, traffic leveled out at a lower level, but loads of people kept coming. I then put some ads on it. I tried different things, and Google Adsense ads was what consistently worked well. Then, a couple of years later, I got an offer I couldn't refuse for selling the site. I missed the site a lot, as it was fun to tinker with. The new owner was better than I was at monetizing the site, and did very well with it. But it was the same old site, running on automatic. Eventually we agreed that it would be more fun if we became partners in the site. I can tinker with the technical aspects, coming up with new creative ways of making the site more useful and interesting, attracting more visitors. And he can tinker with optimizing our SEO and our add placements, etc. This works well for us. A growing community of people enjoy the site, and a few relatively non-offensive adult webcam links at the bottom of the page pay the bills.

Since this clearly is one of my successes in terms of making money on the Internet, I obviously need to pay close attention to what it is that works there, and how I can do more of it. The strategy is simply: do something cool and interesting that people show up to look at and use, and which is sticky enough so that they'll come back. And put some ads there that somebody's likely to click on, but which don't hinder the experience. And if at least a few thousand people come by every day, it starts looking like real money.
Author: "--" Tags: "articles"
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Date: Friday, 03 Jul 2009 18:16


This is an explanation from Google's "Chief Economist" of how the ad auction works when you advertise in AdWords. Essentially an auction happens at every moment when there's an opportunity for displaying an ad. The part I hadn't caught before was how the Quality Score plays a part. The Quality Score depends on the ad's past performance, but also on the content of the landing page that it points to. If Google's algorithms decide that it is relevant to the content of the ad, the score goes up. The better the quality score, the less you pay for ads.
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Date: Friday, 03 Jul 2009 17:54
So, I'm trying to understand PPC marketing. I've gotten far enough to make some mistakes, but that's part of learning.

PPC is Pay Per Click. Most commonly that's Google Adwords. You'll pay an amount whenever somebody clicks on your ads, the exact amount depending on a variety of factors, most importantly how many other advertisers want the same keywords. So, you make ads, you pick good keywords that aren't too expensive, and you point your ads to something that will make you money. Most simple choice would be to point ads to a site you're an affiliate of. But not a very good choice, as there very likely would be significant competition and you can't easily improve the conversion rate (the percentage of people who buy). Rather, you should be thinking about creating your own landing pages. The landing page is where people arrive when they click on an ad. If it isn't your own product, it would be a page that somehow pre-sells and then has an affiliate link to the site that actually will sell the product, whatever it is.

A few weeks ago I felt compelled to buy PPC Bully 2, which is a tool for "spying" on the competition by easily seeing which ads are profitable in different niches, for different keywords. There are other programs one could run oneself that would do similar things, but it would take several weeks to see the results after having chosen the keywords. In PPC Bully you can see it right away. You can guess which ads are profitable simply by seeing how long they've been there. If somebody has kept a particular ad for the same keywords for the past 3 or 4 weeks, it would be a very good guess that they're making money on it. Or they for some reason don't mind losing a lot of money. Most likely they know what they're doing, and the ad is working for them. So, the theory is that I could simply copy what they're doing. I can see what the ad is and what the keywords are, and I can see where it is going. So, I could find an ad that links directly to a certain Clickbank vendor who seems to be selling a lot, and I could put up the same ad, pointing to the same place, but with my affiliate link instead of theirs. If you didn't know, Clickbank is the most popular affiliate network among Internet Marketers.

Sounded attractive, albeit not entirely ethical. I had to try it to see if it really was that easy. It wasn't.

OK, I made other stupid mistakes. But I also learned that it isn't likely to work most of the time.

I had picked a Clickbank vendor for some exercise program. I had no real interest in that, but it fit the kind of criteria they showed on the videos. Lots of sales, many affiliates. And I found some ads and some keywords that ought to be profitable. And I copied them and set up my campaign in AdWords.

My first mistake was that I entered socalled "broad matching" keywords. I.e. I just typed in the keywords without quotes around. That would mean that Google would match them, even if they're not in that order, even if only similar words would be used. As opposed to "phrase matching", which is when you put quotes around you search terms, e.g. "lower belly fat", just like when you search in Google. The final option would be exact matching, like [lower belly fat] which would only match if the user enters exactly and only that, with no other words around. Normally, the safest thing to start with in AdWords would be the phrase matching. So, I blew that one, and would have gotten searches for "Lower Slobovia Belly Dancing Fat Cats".

I had also left most of the keywords at the default $1 that Google suggested. Wisely I had set a total daily limit of $10.

I was a bit shocked after the first day as I apparently had spent $100, not $10. I wrote to Google support for that, at I got a credit for the $90, as they basically just had overshot the target. But I didn't sell anything.

I lowered my max bid for keywords to 0.30$ and tried another day. Didn't sell anything there either, but got a lot more clicks out of it. Btw, the ads and the keywords apparently were great and got 2-3% CTR (ClickThrough Rate), which is absolutely excellent. But none of them bought anything.

Then I thought I put the campaign on pause, as I wanted to learn a little more before trying again. I must have been a bit sleepy, because I accidentally left the campaign running for another 3 weeks while I went on vacation. OK, it was with that $10/day spending limit, but that still added up to more than $200. I was a bit dismayed to discover that.

There were two sales, though. The product would pay me $25 per sale. But that was with around 1000 clicks. I had tried two different ads. Each one had had around 500 visitors and one sale. But obviously it cost me $200 to earn $50.

With a 1:500 conversion, I could pay up to 0.05 for the clicks and still have a chance of making money. Of course I paid a lot more than that. It is theoretically possible that if I picked the keywords a little better, and my bid was closer to the 0.05, it could work. But it certainly isn't any automatic goldmine.

1:500 is not a very good conversion rate. I was pretty gullible to expect that it would be something like 1:20. Looking at the Clickbank vendor's site, it would actually have told me that, as he lists some of the numbers for his top affiliates. They only make a sale for every 3-400 visitors. Which makes it kind of unlikely that they do that with PPC.

I'm going to ask for a refund for PPC Bully. There's nothing really wrong with it, other than the hype that preceeded it. To really make money one still needs to know how to research niches, pick keywords, write good ads, write landing pages, and split-test multiple versions of all of it, to find out what works and what doesn't. In doing that, it would of course be useful to see what works for other people, but it takes a lot more than that.
Author: "--" Tags: "articles"
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Date: Monday, 15 Jun 2009 11:43
picture I'm beginning to get a sense of it, but not much more. You need to measure your results, so that you can do more of the stuff that works and less of the stuff that doesn't work.

Most of the internet marketing gurus are saying it, at least when they seem to speak honestly. You need to have metrics. If you put ads in AdWords, you need to try different ads, measure how well they do, so that you can get rid of the bad ones and keep the good ones. One word might make all the difference. Same with websites or just about anything else.

Some things work, some things don't work. In terms of selling stuff or getting people to visit a site or click on something. What it is that works or doesn't work usually isn't entirely obvious. Somebody with a lot of experience can give a good guess, but nobody really knows unless they test it.

This is of course abundantly obvious to somebody who has built their success on doing stuff that works. But it isn't a sensibility that most people have. Which probably has to do with why they're not wealthy or successful.

Many people start a business based on an idea of something they'd like to do, they invest a lot of time and money, and then hope for the best. And it is exactly this - blindly hoping for the best, while working hard - which doesn't work, unless one also is lucky. Much better to be pretty sure in advance that you're doing something that people want.

Just recently I've been partner in a company that forgot to find out if its product was wanted. I was just doing the technical part, and the other partners were taking care of the marketing and financial parts, supposedly. But they had really just made something up for the business plan, and nobody had actually gone out and checked if real people wanted this kind of thing. And apparently they didn't. Afterwards I learned more about marketing and I was embarrassed to have gone along with it. It should be inimaginable to launch a company without having done a careful study of the market, and without having a plan of what positioning will work and which won't, knowing what people would pay, etc. If it is just a website that doesn't cost much, one can experiment, but if we're talking a company with financing and offices, etc, it is a particularly bad idea.

At the same time I understand perfectly well how one can miss it, if one makes decision emotionaly, rather than based on numbers. I've never been good at playing the stock market and I've only tried a couple of time. What I would tend to do would be to buy stocks in companies I like and then I'd wish for them to do well. If they don't, I keep hoping. Eventually I might get really disappointed and give up the whole idea and decide that the stock market isn't for me. And, well, it isn't, if that's how I do it. People who do it well do it based on facts and numbers, not based on what they hope will happen.

I think it is a shockingly small percentage of the population who actually follow a strategy of measuring what they do, consistently picking what works, getting rid of what doesn't work. The people who do so tend to be entrepreneurs. All self-made rich people are doing this, of course. But most people aren't. Many more people follow some strategy of hard work and loyalty and entitlement. You know, you've shown up and put in a good effort, so you deserve to be paid well for it. The only reason one can get away with that is that there are entrepreneurs who previoiusly have figured out how to generate value, and they need bodies to fill up positions in their companies. Those filler type of people will develop a certain mythology about what it takes to make money which has nothing to do with what actualy creates value. Writing a good resume, being noticed at meetings, working on being promoted, keeping your desk clean - of course none of that is really what makes the wheels turn.

So, a simple secret is that to be really successful, one probably should measure what works and what doesn't, and how, and when, and how much. And make decisions based on what one learns.
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Date: Monday, 25 May 2009 02:38
picture
"The entrepreneur shifts economic resources out of an area of lower and into an area of higher productivity and greater yield" -J.B.Say
Jean Baptiste Say was the guy who invented the word "entrepreneur". And that's the basic key there.
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Optimism   New window
Date: Thursday, 21 May 2009 02:12
picture This transcript of a talk is meant for computer programmers, so there are some technical parts. But the speaker/writer, Reg Braithwaite, does such an excellent job at explaining the mechanics of optimism versus pessimism that it is worth sharing. It is based on a book, "Learned Optimism", by Dr. Martin Seligman. It is all about:

- personal vs. impersonal. What are you taking "personally" or not?

- general vs. specific. What do you take to apply to everything under all conditions, versus what do you take to be an exact, one-of-a-kind isolated event?

- permanent vs. temporary. What is forever, all the time, unchangable, versus what just happens once in a specific moment and then is forgotten?

The simple secret is that for a pessimist anything that looks like failure, criticism or bad news will be interpreted to be about them personally, and it will be total and all inclusive, and forever. Whereas any good news will be something that had nothing to do with them, that only happened once, under very specific conditions.

For the optimist it is simply the opposite. Bad things might happen, briefly, under specific conditions, but it doesn't have much to do with you, and it is quickly forgotten. Whereas good news will say something about you, demonstrating pervasive goodness that will always be available.
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Date: Wednesday, 20 May 2009 00:31
picture I've recently learned how absolutely essential metrics are to doing any kind of web business. I.e. measuring how well you're doing, and, more than that, how well one approach compares to another approach.

Today there's a fantastic article on Tim Ferriss' blog about just that, written by Eric Ries who has become a very successful entrepreneur based on a deep understanding of metrics. Go read it. Here's a brief excerpt:
When you hear companies doing PR about the billions of messages sent using their product, or the total GDP of their economy, think vanity metrics. But there are examples closer to home. Consider the most basic of all reports: the total number of “hits” to your website. Let’s say you have 10,000. Now what? Do you really know what actions you took in the past that drove those visitors to you, and do you really know which actions to take next? In most cases, I don’t think it’s very helpful.

Now consider the case of an Actionable Metric. Imagine you add a new feature to your website, and you do it using an A/B split-test in which 50% of customers see the new feature and the other 50% don’t. A few days later, you take a look at the revenue you’ve earned from each set of customers, noticing that group B has 20% higher revenue per-customer. Think of all the decisions you can make: obviously, roll out the feature to 100% of your customers; continue to experiment with more features like this one; and realize that you’ve probably learned something that’s particular valuable to your customers.

Unfortunately, most analytics packages are configured by default to provide mostly reports on vanity metrics. That makes sense, since they are the easiest to measure and they tend to make you feel good about yourself...
Author: "--" Tags: "articles"
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Date: Tuesday, 19 May 2009 12:11
I had gotten a bit off of the purpose for this blog, which, I suppose, is one of the reasons I didn't post much. I was just working for a living, being really busy, doing ok. And the subject here is really to go beyond that. So, back on track. No big deal.

There's also the ongoing dilemma of whether one writes/talks about something only when one has mastered it, or when one is in the process of figuring it out.

Most of the motivational/entrepeneurial books and seminars you see are naturally done by people who've already figured things out. Or who at least pretend that they have. But the trouble is that, even if it looks great and they try to explain things really clearly, we don't really succeed in grasping how to get from A to B. In part because they're living in a different world than we are. By "we", I mean the "normal" people who would like to move from being workers paid by the hour or month to being entrepreneurs who transcend that world through the projects they create.

Sometimes one can learn better from somebody who currently is finding their way through the maze, at least if we assume that they ultimately get out, which not everybody does.

Anyway, this was just to mention my dilemma of whether I write about stuff I've mastered or about stuff I'm in the process of figuring out. In the past I've found that I write better about stuff while I'm learning it than when I've learned it.

The reason I at all got back into my blog here is that I again am in the mindset of a web entrepreneur. In part because it is a slow period for what I otherwise get paid for, so I have more time. "Hard times" is all the better a reason for being entrepreneurial.

I dusted off my various affiliate accounts I hadn't logged into for a long time. Got some pleasant surprises. For example, I had $1400 waiting in my Google Adsense account, as I had forgotten to change my address, so the checks were returned.

I got embarrassed to notice that I have thousands of daily visitors to various of my websites that I'm not doing much with.

So, now I'm again watching my numbers every day, and working on a few projects that will increase them. I will aim at keeping you more posted.
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Date: Thursday, 27 Dec 2007 14:37
One can say it different ways. In order to get something new going, you usually need critical mass. You need to build up momentum. You need escape velocity. You need a certain amount of kinetic energy before you can take off.

Those are metaphors, but at the same time they are very real phenomena. It is a question of bringing together the energy needed to break free from inertia.

The critical mass metaphor would say that you add a bunch of elements together and that nothing much happens before you have enough. Say it is a radioactive element and you're trying to create nuclear fission. That are other factors involved, but one thing needed is that you have enough material. When you reach the critical mass, things suddenly start happening by themselves. Until then nothing happens.

Same thing if you're launching a new idea. You might mention it to a few people and nothing happens. But if enough people catch on to it, suddenly it takes off. The idea might be great, but it doesn't take off right away. It might be hard work at first to convince people it is a good idea. Only when it has gotten enough attention, when enough people have gotten the point, then it becomes easier. It self-ignites somehow, it starts spreading by itself, people will tell their friends who'll tell their friends, etc.

If you don't achieve critical mass, the energy you put into your project is more or less wasted. Things just go back to normal and you didn't get anywhere.

You might be lucky that you can build upon somebody else's critical mass. Maybe somebody else has already built up the new idea, and you might just provide the little extra needed for it to take off. So, it isn't a bad idea to build on existing trends so you don't have to do all the work yourself.

If you work for somebody else, they hopefully have already reached critical mass. So you might just do your job within their setup, and it works. But somebody has to have made it take off at some point.

I think many entrepreneurs will grossly underestimate how much it takes. How much you need to put together to reach critical mass. How much energy you need to put in motion to reach escape velocity. What is needed might easily be 10 times more than you imagine. And if you give up too soon, it just ain't happening.
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Date: Thursday, 27 Dec 2007 14:36
picture CNN:
Zach Brooks pocketed $1,000 this month blogging about the cheap lunches he discovers around midtown Manhattan -- $10 or less, preferably greasy, and if he's lucky, served from a truck.


The site, Midtownlunch.com, is just a year and a half old and gets only about 2,000 readers daily, but it's already earning him enough each month for a weekend trip to the Caribbean -- or in his case, more fat-filled culinary escapades in the city.

In the vast and varied world of blogging, Brooks is far from alone.

It's no longer unusual for blogs with just a couple thousand daily readers to earn nearly as many dollars a month. Helping fill the pockets of such bloggers are programs like Google's AdSense and many others that let individuals -- not just major publications -- tap into the rapidly growing pot of advertising dollars with a click of the mouse...
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Date: Wednesday, 26 Dec 2007 22:03
picture Robin Good is somebody I admire. He's tirelessly keeping his readership and viewership informed about the latest in new media, collaboration technologies and more.

Earlier this month the Italian magazine "7th Floor" featured him prominently with an interview. Amongst other things he's credited as the first Italian to make a living from the Google Adsense revenue on his sites. More than that, he seems to earn a great income, and has a paid staff to help him. Essentially to blog.

The interview is here, translated to English. It is inspiring reading for anybody who wants to make it as an independent information entrepreneur on the net.
In the first few months I started using AdSense ads the amount I made monthly was not more than a few hundred dollars. But as time went buy, total commissions started to improve significantly.

When they reached a few thousands dollars per month ($3,000-4,000), I started to reduce my commitment to my main professional customers and decreased my willingness to accept new orders.

I pushed on the accelerator and gave the best I had. Have worked for 14 or more hours a day, without interruptions and without holidays until numbers and traffic duplicated and then tripled.

When I reached about $10,000/month, I could not believe my own eyes and finally resolved not to accept anymore external jobs to fully focus only on this new work.

I realized that this was what I really wanted to do and decided to invest further resources and time into it.

I opened a few extra web sites, newsletters, started some parallel experimental projects - not always commercial - and kept working at sharing my best insights and discoveries.
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Date: Sunday, 09 Dec 2007 22:24
picture
Did Steve Jobs say that, or a copy writer at Apple? I don't know, but I like it.
"Here’s to the crazy ones, the misfits, the rebels, the troublemakers, the round pegs in the square holes… the ones who see things differently — they’re not fond of rules… You can quote them, disagree with them, glorify or vilify them, but the only thing you can’t do is ignore them because they change things… they push the human race forward, and while some may see them as the crazy ones, we see genius, because the ones who are crazy enough to think that they can change the world, are the ones who do."
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I'm back   New window
Date: Saturday, 08 Dec 2007 11:57
Wow, it's been a while since I paid attention to my own blog here.

That is of course somewhat on topic, seeing that the subject here is how to reach escape velocity, how to be successful and financially independent in one's own businesses. Meaning, I haven't quite exactly reached escape velocity, but the point here is in part to tell the story of how one might get there, and which things work or don't work along the way. And sometimes one gets a little lost along the way, gets busy with other things, and forgets where one was going.

Anyway, I'm not doing badly. Ironically, the first thing that got me a little away from the topic was that I sold my Opentopia website. It was otherwise making me around $1000 per month from Google Ads, and kept me looking for ways of increasing it. Unexpectedly, at a time when I was particularly low on funds, somebody offered to buy it. I hadn't considered that at all, and I didn't have in mind to sell it. At first I said no, but then he gave me a better offer, and I felt I couldn't really say no. The offer represented more than 3 years of income, and at the time the ad income was on its way down and the site had been blocked from Google's index. So I'd say it was a fine deal. The site has done fine for the new owner, so nothing to be ashamed of either.

I have also started a company with a couple of partners. I mean, a "real" company that is a corporation, that has offices, financing, etc. It delivers business statistics for French companies, consultants and accountants. It wasn't my idea, but I'm the guy who develops the software and the website. It hasn't really taken off yet, but it is a new company so that's perfectly normal, and we have many good contacts and good press, etc. It pays me a minimal wage, and I can't quite survive from that, but it provides a certain stability. I go to work there in the afternoon. And, well, if and when it takes off, I have not just a salary, but a 25% stake in the company.

At the same time I do contract work for a couple of US companies. For one I set up a system that does "domain tasting". That is, essentially, that one registers large numbers of domains and looks for the ones that have traffic and make money. Which clearly is a business that works. Say 1% return of the investment per day. I might of course have done that myself if I had had the capital to play with, which I didn't. And I might well have hesitated, pondering whether that's an acceptable thing to do. Anyway, technically speaking it is an interesting project.

But it doesn't escape me that I'm still working for a living, which is what I'd like to go beyond. Meaning, I make money roughly based on the number of hours I work, and I don't make money when I don't work. I spend my money every month. I don't have any debt, but I don't save up anything either, and I don't invest anything. I'm working harder, not smarter.

OK, selling a website and being part owner of a promising startup, that ain't too bad. But I think it is time I get myself into a more proactive entrepreneurial mindset.
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Date: Sunday, 29 Apr 2007 14:13
Yesterday this blog was the victim of a spam attack. Strangely, somebody spammed thousands of blogs with nothing but the address to my blog here. It might have been a mistake, intending to promote some spammy site, or it might be an attempt to bother me personally, I don't know.

I noticed when the server suddenly had a huge load. It took me a while to figure out that it was because the blog front page here was getting 20-30 new accesses per second. And, as it needs to do database lookups and stuff, that's really too much.

What was going on was that somebody, from a distributed network of many machines on different ISPs, sent trackback notices to thousands of blogs. You know, trackback is meant as an automated way for one blog to notify another that it linked to it. But, since there's an enormous amount of spam sent out that way, many blog programs will then go back and verify if there really is a link to them at the blog mentioned, before they maybe will show it with the comments. So, essentially what I was getting was the mostly automated checkbacks from those anti-spam programs.

What was attempted to be posted on those sites was my URL, given as:

Site : http://Blog.metastreams.com/

and then the content:

Blog
Blog

.. which I suppose maybe was meant to contain some actual links to sites the spammers wanted to promote, but they forgot to include them.

Anyway, this is to let anybody know, who comes here checking in person, that I sure didn't do it, and I hope those guys won't do it again.
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Date: Sunday, 10 Dec 2006 21:32
picture Young Entrepreneur:
If you put a mouse in a maze without cheese, it'll wander and then become lazy. However, if you put cheese in the maze where it can smell it, then it'll look tirelessly for it. In fact, it will look for it, even if it has never had cheese before.

On some level, I feel like like life is similar. I can't definitively tell you whether or not there is cheese, but I can tell you that I can smell it. And once you've smelled cheese, you can't tell yourself you haven't or accept laziness. That is why my purpose is to make manifest this feeling of something more, of this potential inside of me - This is the core behind everything I do and have known.

I don't know if I'll get to the cheese in my life-time, but I do believe that it is only a matter of time before we as a civilization or we as life itself will taste this cheese. Just like a maze, evolution is not a straight line, but it does lead somewhere.

It is not a question of if, it is a question of when.
I smell the cheese.
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Date: Saturday, 09 Dec 2006 22:35
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Posing rocks, set of three, $175. Sounds a little on the expensive side. And I'm not sure what I'd use posing rocks for, other than for posing. But maybe I've missed a big business idea.
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Date: Saturday, 09 Dec 2006 22:33
Amazon Mechanical Turk is an interesting concept. The idea is that there are small tasks that might be needed for web projects, but which can't be done by a computer. "Human Intelligence Tasks", Amazon calls them. And what they've created is a market for such tasks. Which they use themselves, for example, to fine-tune keywords for books in their catalog. So, one can sign up, and one can do small tasks, for small amounts of money. Like that task there of answering a question like "Is 'gardening' a proper keyword for this book?" will go for 1 cent. That isn't much. But then again, if you move fast, you can make minimum wage that way.

But the interesting part is of course also seen from the buyer's angle. You can engage large numbers of people in adding value to some kind of data you have, or in collecting the data for you. That certainly opens up ideas for new kinds of businesses.
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Date: Wednesday, 17 May 2006 16:19
From here. The idea is that the more you can say yes to, the more likely it is that people will read to what you write. Not that there's an exact formula for it, but most of these are good.
  • My post title includes a pun
  • My post title includes more than 10 words
  • I start off by explaining the post’s core idea
  • My post contains more than 3 paragraphs of my own writing
  • I spell-checked my post
  • The post’s idea was “sleeping” inside my head for several weeks before I wrote it down
  • I was the first to report on this (as far as I know)
  • This post might have profound implications for a company, celebrity, or politican
  • This post might have profound implications for my readers
  • This post is in-tune with the overall topic of my blog
  • I illustrated my post with screenshots, drawings, or cliparts
  • I end the post with a “bang”
  • I use the Creative Commons license to share my content
  • I emailed friends to let them know about my article
  • I validated my blog’s HTML after posting
  • I use a standard blog template
  • I read my own post for clarity at least twice
  • I use links, bold/ italics, or lists
  • I’m blogging daily
  • My blog is read by many people
  • My post is English
  • I’m reporting on first-hand experiences
  • The subject I’m writing about is close to my heart
  • My post includes a video, audio file or ZIP download
  • Readers can comment on my post
  • I submitted the post to Digg
  • I submitted the post to Metafilter
  • I submitted the post to Boing Boing
  • I sent the post to a mainstream news source
  • My post is above 250 KB (including images)
  • I checked my blog’s appearance in at least 2 browsers
  • I include a large ad on top of the main content
  • My ad colors resemble my main content
  • I decrease the font-size quite a bit to make the layout look better
  • I’m citing my sources and delivering proof for what I say
  • I’m using affiliate links inside my post’s content
  • My post might be considered controversial by many
  • Some parts of my post make people laugh
  • My server is fast to deliver pages, even under heavy traffic
  • My full name is included at the beginning or end of the post
  • My “About” page is linked in the navigation
  • My “About” page includes my bio and photo
  • I’m using several JavaScript widgets (like counters) in my blog
  • I’m checking my blog statistics every few days
  • I consider myself an expert on this post’s topic
  • My page includes animated ads
  • My page includes an ad that pops up or is overlaid on the content
Some of them are a bit strange, though. More than 10 words in the the title? Why? Putting a large ad at the top? No, that doesn't exactly help you get linked by anybody. Ads don't attract visitors. Maybe they help you monitize the site, if they don't scare people away. No, a pop-up overlaid ad is about the most idiotic thing you can do if you want somebody to link to your blog without being paid for it. Everybody hates them, except for the spammers who think them up. What's the guy thinking?
Author: "--" Tags: "articles"
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Date: Sunday, 07 May 2006 23:19
A Chinese man walks into a bank in New York City and asks for the loan officer. He tells the loan officer that he is going to Taiwan on business for two weeks and needs to borrow $5,000.

The bank officer tells him that the bank will need some form of security for the loan, so the Chinese man hands over the keys to a new Ferrari parked on the street in front of the bank. He produces the title and everything checks out.

The loan officer agrees to accept the car as collateral for the loan. The bank’s president and officers all enjoy a good laugh at the Chinese man for using a $250,000 Ferrari as collateral against a $5,000 loan.

One of the bank’s employees then drives the Ferrari into the bank’s underground garage and parks it there.

Two weeks later, the Chinese man returns, repays the $5,000 and the interest, which comes to $15.41.

The loan officer says, “Sir, we are very happy to have had your business and this transaction worked out very nicely, but we are a little puzzled. While you were away, we checked you out and found that you are a multimillionaire. What puzzles us is, why would you bother to borrow $5,000?”

The Chinese man replies, “Where else in New York City can I park my car for two weeks for only $15.41 and expect it to be there when I return?”
Author: "--" Tags: "articles"
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Date: Saturday, 08 Apr 2006 16:53
So, here's David Heinemeier-Hanson saying why he thinks it is a great time to start a business.
  1. You don't need VC diesel to get your motor running. Working nights or putting money aside to run full-time for three months is enough to get off the ground if you have a great idea and enough passion to make it matter.
  2. You can actually charge money for valuable services. People have never been more willing to part with their credit cards to pay for services that improve their business or their life. You don't need to spend aeons and cumbaja meetings pondering HOW TO MONITIZE?! when all you need is a service worth paying for.
  3. You don't need mainstream tech to make a dent. No wonder you have a hard time finding people if you're only looking at the mainstream tech circles. You're competing for talent with all the risk-averse insurance companies of the world. We picked Ruby early and used Rails to get access to the cream of the crop. People bustling with passion to develop using tools they love.
  4. You don't need to live in San Francisco to make it big. Or rather, if you want to make it big, don't live in San Francisco. You'll get sucked in to the myths (you need VC!) and drowned by the parties. Most of the worlds talent does not live in that tiny spot of land. I developed the Basecamp, Backpack, Tada List, and Writeboard from Copenhagen, Denmark. And we have one of the greatest developers I've ever met in Provo, Utah. While the rest of the company is in Chicago and New York. The Rails core team includes people from Germany, Canada, Austria, and all over the US.
  5. You don't need a swarm of worker bees to take off. Of course its hard to find 10 or 20 great people by tomorrow, but you don't have to. We're entering a golden age of small teams capable of doing big things. Just get a band of three together and you're good to go for v1. Using modern tools and simply doing less software means that having more people is likely to slow you down rather than speed you up.
To see what kind of businesses David particularly has in mind, look no further than 37signals, the company he's a partner in. Brilliant online software projects, brought to market very quickly, by a small team of young, smart people, charged for by the month. And, simultaneously, they developed the programming framework allowing others to do the same, Ruby on Rails, and it is free.
Author: "--" Tags: "articles"
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