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Date: Tuesday, 22 Apr 2014 13:04

For those that don’t know, many (all?) NYC yellow cabs are now outfitted with a digital screen in the back of the cab that shows local news updates, NYC tourist info, and of course advertising. For the past few months I have been actively using Way2Ride which appears as a “check in” button on the screens to easily pay for and charge cab rides to a loaded credit card. I pay attention anytime a call to action says check in (I do work at Foursquare) and this is basically a digital form of connecting your phone to a cab.

I was reminded again recently as the latest app update is testing out hailing the cabs as well (presumably the Verifone Way2Ride enabled cabs).  This of course continues to heat up competition in NY as there are many apps here now geared towards helping you e-hail a taxi; Uber, Hailo, Taxi Magic, Way2Ride, etc

The initial screen you see in the back of a cab looks something like this:

2014-01-17 13.51.54


Once you download/open the Way2Ride app you go through the following sequence; say “I’m in a Taxi” then “check in” to the app and once your credentials and card are on file see the outcome (including tip).

I have started to use this more and more and it definitely makes things easier.












Finally once you are done, you can see the outcome on the screen.  I have found that most drivers are not aware of what is going on with the app or the charge, and they simply see things as if you chose the pay with credit card model.  In fact, I have not yet spoken to a driver that knows about Way2Ride (but I am sure this will change).




One of the best pro-tips I learned is that you can actually swipe your card early and enter the tip amount, even if you don’t have this app.  This makes getting out of a cab that much easier, especially in a rush.

Its about time some of the payment innovations showed up in the back of cabs, especially in NYC.




Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Monday, 03 Feb 2014 15:34

I was reminded last night while watching the Super Bowl that more brands are talking.  They are not only speaking directly to people on Twitter and Facebook, but also to each other.  All were trying to capture real time moments in their prose, hoping to capture mindshare.

Hashtags also were essential in messages, and there are some great scorecards of how brands did here and here.

This was definitely not always the case and even remarkable when it occured – back in 2008 Boxee was talking to Pandora

Here is a updated snippet of what happened

I love that brands of all sizes are given an equal platform on Twitter to communicate.  Obviously customer service has become a central use case for Twitter, but it affords anyone with access the ability to communicate.

These platforms allow the smallest startups to build trust, evangelize their products, and hopefully build something valuable over the long term.  I don’t know of a case where a brand has invested in this type of customer community building and it has not been helpful.   Sure there are gaffs and folks that don’t get it, but once its happening correctly its invaluable to the company or service.

There are many ways to communicate with brands you love, and take action with brands you have issue with.  I think this type of communication is great and whether or not the brand has a small personality or millions of followers.  Being able to actively speak to your customers when they are not on your site, in your store, or using your software – but at a moment where they need you is critical.


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Social Media"
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Date: Tuesday, 21 Jan 2014 14:04

Sometime last year Google changed the way folks access the “apps” within Gmail and Google Apps for Business accounts.  My summary of the change; everything now takes two clicks instead of one.  The official response shows the feature, and the product forums tell us “…simpler design lets you focus on your in product experience but switch to other Google products when you need to.”

Here is the new design decision that has resulted in folks actually asking me what happened to Google Drive.

Screenshot 2014-01-19 10.09.31

If you dive into the feedback from users and customers its almost unanimous too; why would you change it to two clicks instead of one?  I have heard this from my team internally, and many other friends as well.  Folks have come to me asking “why did we remove the links?” as if it were a corporate decision.

Others gave up on using Drive because they could no longer find the link.  If a design decision yields lower usage of a product, I believe you should change it back.  Of course I do not have any data to backup my claim that usage is lower, but I know Google collects and analyzes such data.

Gmail is also making other changes to the previous default way things are handled.  Fred recently highlighted the changes with regard to attachments within gmail noting that the default to “open in drive” is now gone.  I also don’t love this change, but you can still preview the contents of the email by clicking the title.  This “lightbox” approach is not great for me as I am distracted by the email happenings going on behind the document.  Perhaps this is just a temporary moment in time between the old way and the new, but almost 6 mos. in I still want the old way back.

I use a lot of Google products.  I use Gmail personally, and Google Apps professionally, and pay for extra storage.  I only caveat with this information as I believe in the platform.  I want things to work better.  I am heavily invested in the network effects of Google.  As I have said before, once a behavior stream is happening its hard to change.

However all these negative changes make it a little easier to look at other tools and solutions instead of Google, whereas before I would not even entertain giving them a chance.



Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business"
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Date: Wednesday, 15 Jan 2014 13:20

A lot of companies are trying to “solve” calendars.

There are many startups that are building calendar apps, desktop apps, and combinations of the two.  Some even try to also manage your to-do list. Integrated features like knowing background information, lateness notifications, and notes on important details about people or places – all part of the race to “own” your calendar.

The goal of course is that you are weened off of the standard/default calendar that comes with your phone/tablet/computer/OS and you use their app instead. This of course is a great lock-in for the app makers for it increases the switching costs to another calendar or service.  If you are tied to the “extra” features of a calendar like to-dos, notes, cumulative info – it can be hard to switch to something else.

I believe a missing thing they should be going after is solving scheduling. Whether it be meetings, calls, reserving times that work, or anything else you need to do involving blocking time off in your schedule.  It has been said many times elsewhere, but the best way to see someones priorities is to look at their calendar.  Its almost like a to-do list with your time and some even say that if its not scheduled in your calendar its not important.  Blocked time in your calendar visually shows your priorities.

Most calendar apps miss showing the simplest thing for me – showing free time on a day view. The benefit of this for me is that I am constantly adding/removing meetings and things on the fly and need to know the windows of time I have available.  Either checking while on the phone, in a discussion, or in real time trying to reschedule something viewing the free time is critical.

I am using the Google calendar system of record and pushing that to my iOS view.  This does make things easier and in some ways it means that Google “owns” my calendar.  I have heard that this also means switching back to native Android would be that much easier.

Knowing that this free time view is crucial, I always look to see which apps provide it; either on the desktop or mobile. Perhaps it is just not as important to others but many simply do not have this view built in.  All shows you when things are booked, but not when you have time.

My workflow is always to open my email in the morning, open another tab with my calendar, then dual wield between the two all day. Through the rats nest of Google Calendar settings, I have figured out a way to manage and edit both my work and personal calendar – no small feat.  It means that I can view my personal and professional calendars together and still invite people in both worlds to events.  I have reached a point where if I do not put something on my calendar I may forget about it, so I try to put every meeting in it.

Calendar App Wishlist

  • Desktop app – Having a calendar open in another instance of Chrome is a pain.  Opening the two and switching between them all day seems like a waste, but without the free time view, I don’t see another way.
  • Mobile app – syncs flawlessly with work + personal and shows free time view
  • Background info – Rapportive style background on people.  Refresh does this today, but its background on the people and secondary to the Calendar itself, not a replacement
  • Simple sharing\editing granting permissions – As mentioned above Google allows this, but its a nightmare of settings and sharing functionality
  • Default meetings times = 30 minutes.  Simple enough request, but Google Calendars makes this fixed to 60 mins. (Ideally I would get to choose the time for the default meeting)
  • Weather/Foursquare Location/Distance to travel <–easy metadata to make any appointment that much easier
  • Future proofing; interior location monitor if I am not where I am supposed to be, notify someone automatically that I will be late, ping me if I am not moving towards my next meeting, sync up latest emails with that person into cal., oh and lasers

My calendar workflow for meetings

1. Setting up a meeting via email

The best add-on I have found for managing meeting requests without all the back and forth is Boomerang Calendar (free!).  It automatically lets you click times that are open (in 30 minute intervals!) and inserts them into an email to someone.  Its one of the biggest time savers possible, and avoids a ton of back and forth that usually happens with scheduling.  I wrote about appointment setting etiquette, but I respect the fact that everybody is different.  I get multiple “can you meet this week?” emails often and always follow my own rules to respond back with 3 times/3 dates.

2. Logistics

Picking a time or place can be cumbersome, so I always throw out a dial in to the group.  I use TextExpander (paid but worth it) to have my info ready, and this way I always know my own dial info and code.  This way no matter where I am, I know I can dial into the meeting with the right info.  I used to use FreeConferenceCall.com but have found the latency is just not worth the broken conversations.  Investing in a rock solid conference line is worth it.

Pro Tip: You can program in your own conference call info into favorites, program in pauses with “,”‘s and have it automatically dial you in, enter your passcode, as well as the admin code.  This probably saves me the most time each week next to Boomerang Cal.  To put it another way, I can click “Conference Line” and my phone will automatically deal with the prompts/codes/admin code for me and get me dialed in fast.

3. Locations

When meeting someone in person outside my office, its best to know/pick a spot nearby.  Perhaps its just a personal peeve, but going back and forth on a place is hardly worth 4 emails – I cut to the chase and offer up nearby coffee shop/diner/other.  I am clearly biased, but using Foursquare is honestly the best way to find a place that accommodates meetings.  Lots of people leave great tips at coffee shops letting me know whether its good or not.  Here is a great tip at Grey Dog in SOHO saying exactly what you want to find for a good location.

This post is a bit of a rant, but I am trying to get back into the drivers seat of writing more blog posts in 2014 :)

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business, Eric Friedman"
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Date: Monday, 13 Jan 2014 12:14

In Sheryl Sandberg’s book Lean In she devotes a chapter to mentorship and how many people approach her at the end of a talk or conference asking her (without a prior relationship) to be their mentor.  She admits this is an awkward situation, and obviously cannot mentor all these individuals.  I have heard this happening to others and its not an easy situation. While I don’t have a good answer for those being asked, I think it’s important for those doing the asking to understand what they are after.

Looking for a mentor can sometimes be fruitless because most mentor and mentee relationships form organically and sometimes never even formalized. Many people point to their mentors as keys to their success, helping them navigate tough times so others try to emulate the same situation.  You can’t simply snap your fingers and find a mentor. It’s a relationship that has to be formed over time, through communication, questions, working together, and many other means.

However this does not mean that you can’t flip the tables and learn something about yourself along the way. If you are really on the hunt for advice, try finding someone who needs YOUR help.  Chances are that there is someone else, without your life experience, that could benefit from what you have done.

I believe anyone can apply their life lessons to someone else either in the same position or about to be in that position.  For example, a recent college grad may be looking for a mentor in the field they want to go into. They may find a hard time getting folks to return emails and calls and get discouraged. This is when they may think “without experience I am doomed!” When in reality they have plenty. Going back and talking to a new freshmen coming into college about their experience can be a way of reinforcing everything they themselves actually know. They can actually mentor someone else.  Being out of college even a year and applying to jobs is enough experience to speak to a graduating senior to give them perspective on what they are about to embark into.  This may not be a position everyone is in, but it serves as a good example I often use.

Another example is a current/recent MBA looking for a CEO/Founder mentor. This is a dream scenario I hear a lot. Instead of getting discouraged sending emails that go unanswered, they could spend time working with an entrepreneurship group honing the skills they learned getting an MBA.  Finding Meetups with like minded people and putting your skills and expertise to work just takes a little effort.  You may not be paired up with the CEO of a thriving company, but you can surround yourself with people solving problems you are interested in.  This can often lead to a peer group that is ultimately more helpful.

The truth is that people need help and mentor ship at all levels. It’s not about the job title of the person, it’s about genuinely helping people. It would be great if a big CEO would take you under their wing, but its not the only positive outcome.

Take action by helping someone else. Start small and answer a question or suggest a solution. Over time you might find yourself being a resource for that person.  I have found that being a mentor is a great experience and solidifies my own knowledge topics  while teaching someone else.

In the absence of finding a mentor, become one.


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business, Eric Friedman"
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Date: Monday, 02 Dec 2013 14:02

I have been wanting to setup my own custom short URL for awhile and finally got around to setting up eric.mx.  I was inspired by Mark Suster who uses bothsid.es.  The process was simple; purchase your own short domain name and connect it to a short link service.  My service of choice is Bit.ly, which allows you to do this for free and provides great stats – here is an example: http://eric.mx/18yhkhq

Logging into Bit.ly, navigate to settings>advanced and add your own custom domain.


Screenshot 2013-11-14 21.06.41


Next, login to your registrar, and navigate to the settings of that domain.  Mine looks like the image below, but yours may look different depending on where you purchased your domain from.  Once you are in, change the A record for your domain to the suggestion IP from Bit.ly.  Its a quick change that should happen right away, followed by confirming this step in your Bit.ly advanced settings tab.

Screenshot 2013-11-14 21.07.54

Once the DNS records have been updated, Bit.ly will display that your new short domain is ready for use.

Screenshot 2013-11-14 21.11.54I have written before about how I share content online, and this fits that workflow very well.  BufferApp, which I use to share most things, picks up my new custom domain via Bit.ly and subsequently shares it across each of my networks.  My new short URL is alive!

Its actually unclear to me whether or not this will have any impact on engagement with things I share, but its a fun experiment I have wanted to do for a long time.  So if you see an eric.mx link around the web, now you know!

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Thursday, 17 Oct 2013 13:25

An email project out of MIT shows you an interesting breakdown of your email usage.  You have to authorize your gmail account, but you can delete all data once you are done.

It turns out I have been using gmail for 9.4 years and have somewhere in the neighborhood of 10,000 emails per year.  Below is a snapshot of what my gmail graph looks like.  This image removes names, but you can clearly see the nodes I interact with that are grouped together.  Some are friend groups, family, work, projects, basically all the different groups that I interact with.  It was also interesting to see the silo groups that I either didn’t email with anyone else (ever) or simply emailed with them years prior.



I like this type of analysis a lot because its the first time I have been able to look back at a decade of gmail usage.

If you are really interested in seeing activity, you can checkout the Account Activity Beta from Google.  It shows you a breakdown of ALL your google information including emails, calendars, YouTube videos watched, google searches, location data – basically everything.  I like quantifying my personal and work emails to see the flow of communication.  It is interesting to see patterns when traveling, during major working milestones, or just in general.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Wednesday, 16 Oct 2013 12:25


I found an interesting app recently called Refresh that shows you interesting insights into the person you are about to meet with based on a calendar sync.

Refresh works like rapportive in gmail (for those that use it) leveraging a persons emails address to show you insights about them.  It notifies you before a meeting a gives a “dossier” about the people in the calendar invite.

By giving access to your calendar and synching social networks, Refresh summarizes important information in a digestible format. I met up with my friend David Fraga recently and he agreed to let me post the example above.

The app shows a quick view of the person, their photo, job, title and other info.  It shows you common people you might both know, their interests, and other tidbits from their social graph that may be helpful.  Some may find this intrusive, but its just automating information that I could freely capture if I spent the time.

Some of the more helpful modules show articles that person was mentioned in, current stock price, and my personal favorite – stock price when the person joined the company!

I think it’s only a matter of time before this social data it tied into your main calendar, but for now this is a great way for sales folks to get great insights into the next person they are meeting with.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Monday, 29 Jul 2013 12:42

Over the past few months many new folks have joined my team (sales & revenue). I keep reminding others that have been around awhile that being open to questions in the early days of someone starting sets the tone for the future. I ask that new folks to ask as many questions as possible, and anyone should feel free to answer. Doing so encourages a culture that asks questions and communicates.

When learning something new (like our entire operation) it’s clear there will be tons of information and new things to tackle. Asking questions gets someone comfortable communicating with the team. Questions also give other team members a chance to recite back what they know, which is a great way to solidify their own understanding. There is a strong correlation between how well you know a topic and your ability to teach it to someone else.

It’s not fun when you don’t know the answer to something and are afraid to ask. I try to avoid that scenario by reminding people what it was like when they started and how they felt.

Having a culture that asks questions also ensures that when something doesnt make sense nobody is afraid to talk about it. Things like “this isn’t supposed to work this way” Or “What if it did this intstead?” It’s ok to challenge the status quo and always strive to be better. This of course must be balanced properly with the right management in place that helps everyone keep their eye on the RIGHT ball. These types of questions lead to better products and better experiences.

When the going gets tough, it’s better to be surrounded by people you trust and are not afraid to ask for help. It also encourages people to be open and honest when mistakes are made (hey we are all human) and therefore means they will be surfaced and fixed faster.

So, be a culture that asks questions.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Startups"
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Date: Monday, 01 Jul 2013 12:32

I have had SaaS on my mind for quite awhile.  I have been slow to write my thoughts here, but after some recent conversations I thought I would pick things back up again.  You see, in going through my “sandbox projects” it was interesting to see that I have tried a few different business models in the past; consulting/development (Dogsly/TodaysKicks), advertising on DoBlu.com and Multiplayergames.comconsulting, and of course subscription (SubscribeToIt.com).  Yes the last one was a joke, but I still learned a lot!

For those that do not know, SaaS stands for Software As A Service – which is another way of saying a subscription web service.  Typically these services present some kind of utility via a web app or online software that is provided in a freemium model.  Many SaaS offerings have a monthly subscription plan behind them.

Since the early days of the Internet, charging a monthly subscription fee to users is a way to ensure revenue for a product or offering from the start.  Its also a way of quickly quantifying the value of a customer.  Some early stage companies shy away from charging, at least at first in favor of growing their network.

For me the appeal of these types of businesses are  very simple; you are either a customer or you are not.  

This is a binary outcome for every person.  The idea that someone can sign up for a trial, see if the service provides value, then decide if they want to pay a monthly subscription rate is a very clean way to measure the effectiveness of the product.  It is also a great way to quantify the value of customers you can send to the top of the conversion funnel (those that sign up for the trial).

Trying out a business model is of course not a reason to build something, but when I came across a recent problem that was being experienced by companies both big and small, I recognized a solution that I could provide that just happened to by in the form of a software as a service web app.  I became so passionate about solving this pain for early stage companies that I have spent the past few months figuring out the best solution.

Any project I have launched to date has been a challenge for me and allowed me to learn new things, and this one is definitely the most ambitious yet.  Exciting things ahead!


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business, Eric Friedman, sandbox project..."
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Date: Wednesday, 19 Jun 2013 15:37

As anyone who has spent time living in New York will tell you, renting an apartment can be one of the most complicated, confusing, and mentally painful processes you can go through.  Thats why two years ago when I started working with the NY Tech Stars program as a mentor, I immediately connected with the Nestio team.  Led by their CEO, Caren Maio, they are building a better way to get correct data from landlords and owners to brokers and renters.  Today, they launched a new service to better help brokers and owners manage listings.  The graphic below describes their offering best; solving the problem of incorrect information that exists between landlords and brokers and the renters.

Screen Shot 2013-06-19 at 10.39.58 AM

Instead of relying on poor source data for listings, such as email blasts, faxes, outdated spreadsheets and the like – Nestio provides a way for owners to enter their information directly into the Nestio platform.  This in turn gets the right information into the hands of brokers, which can then rent to consumers faster.  The ecosystem improvements that Nestio are bringing to market are exactly what the Manhattan rental market needs.  Today, trying to find an apartment can lead you down many paths where is difficult to find out if a place is even available.  Nestio.com is becoming the central database for all listing information, directly from the sources (owners!).

The best part about working with this team has been watching them execute.  Its one thing to say you are going to solve the NYC real estate markets problems, and quite another to deliver.  Over the past year I have watched Caren and co. systematically build up a huge database of owners, brokers, and renters creating the right ecosystem to thrive.  Now, owners are spreading the word about the time savings and headache avoidance Nestio is bringing them daily.

New York City represents the wild wild west of real estate and it has been a pleasure to watch Nestio tame it.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business, Technology"
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Date: Saturday, 13 Apr 2013 23:54

Building a Kitchen Cabinet

In the early stages of of an idea, project, or Company it’s very helpful to form a set of people you can lean on and get feedback from. I have heard this called a “kitchen cabinet” of advisors, and I love the name.  I recommend everyone in this early stage form this core group.

I have had early discussions and feedback sessions with entrepreneurs, which sometimes leads to using an early alpha version of a product, service, or app. This leads to further discussions and hopefully I am helpful.  Communicating with real users early is essential to success, and having these discussions with this group is a great way to show progress and get an outside viewpoint.

These folks can lead to advisor roles (formerly), leads in the future, employees, investors, and many more things.  They can also make a great sounding board when you are in need of an outsiders opinion or even need to vent.

Post first demo/pitch/meeting

One of the missed opportunities I see after an initial chat with someone about their idea or prototype is the ability to stay in touch.  Its common curtesy to ask to email questions in the future, or follow up with new versions or information, but I recommend people take it a step further.

When you are done with your coffee meeting/feedback session/demo/pitch – ask if you can add folks to your “stay up to date” list.  This should be a no action item email that comes at most once a month with material changes to your business.  It could be a new version, it could be a new hire, it could be a new demo – something that the person who opted into would want to hear. This is a great way to keep people in the loop, let them unsubscribe if they want, and keep folks up to date on your progress.

There are lots of free ways to manage your list of interested folks such as mailchimp which is a free way to add folks to a subscribed email update list.


Both of the ideas listed above happen in the first few meetings with someone and can lead to much more in the future.  You only get one first impression and you also only get one first demo – make the follow up and time spent worth it for both of you by thinking about what happens next.


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business"
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Date: Monday, 25 Mar 2013 13:32

FeedburnerShouldRetireThe writing seems to be on the wall that Feedburner may not continue as we know it today.  With the Feedburner API deprecated, continued feed troubles (twitter account abandoned!), Adsense for feeds gone, and more it seems the service needs to retire.  With the recent shutdown announcement of Google Reader I have no doubt that services like this are on the chopping block.

For the record I am a huge fan of Feedburner.  Back in 2006 I created a Marketing and Advertising blog network (monetized through Feedburner).  I even know that Google used it in pitches to sell into folks to buy ads against touting big subscriber numbers.  Heck, I even got excited when Feedburner crossed the 250,000 feeds mark! I loved this approach as it showed the market size of blogs and their capture of share.  Soon after it was sold to Google and I actually went to work for Union Square Ventures, the firm that invested in Feedburner.

I am not sure how many people actively use Feedburner dashboards, a common metric of success of services, but I doubt its usage numbers are growing.  There are no ways to monetize feeds any longer, and I don’t know of any monetization efforts that involve the Feedburner system (but I could be wrong).  The dashboards themselves and stats seem to be on auto-pilot and have not yet had the facelift that the rest of Google has underwent with the G+ changes and integration.  I also do not see a key integration point into the Google+ ecosystem.

Therefore, after reading the tea leaves here, I think that Google Feedburner should park the entire service under the Google Analytics team.  They are pioneering the way data is looked at, and are doing some very innovative thinking around external data sources.  Its a great home for a service that I am sure is still used by many and could even should some connection points between how people consume content through their RSS feeds.

Many sites still prominently use the Feedburner chicklets to show readership and other quick links.  In a world where Google is trying to get javascript on more pages, perhaps they can leverage their entrenched network of Feedburner users.  This might piss some people off, but being a free service they would have no choice.

I don’t have a G+ button on my site, but if my reader count became a “share” button I could not stop them.

Feedburner was a great web service.  It deserves a retirement under a service that will keep the system up and running.  That is unless web 3.0 is just a monetization wave that takes perfectly good non revenue driving services behind the shed and shoots them…







Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Wednesday, 13 Mar 2013 13:15

I recently came across information on how to include rich snippets in Google.  This is the art of including meta data or other informative information into the search results that help folks identify what is on a page.  Examples include star ratings, site links, an author image etc…  Here is the official verbiage right from Google on what rich snippets are and how you can work them into your site.  It may not seem like much, and a little vain, but I am learning about some new SEO methods by changing things on my own site which can help in diagnosing other URLs having issues and influencing how I setup my other projects.

I followed some of the steps above, specifically around pointing out my Google+ Eric Friedman profile to Google and after a few weeks finally got a new SERP for Eric Friedman which looks like this;

Eric Friedman

As you can see the SERP is now pulling in my profile pic from G+ alongside my blog and URL info.  Its a great way to semi control your results pages and link more meta data about you around the web together.

As far as I can tell I have not made any other changes, although my results for “Eric Friedman” have gone down dramatically in Google.  It could be because there are more Eric Friedmans out there, including some famous ones as well as some old sites with a lot more “authority” that rank much higher.  As mentioned all this is a little vain, but learning about controlling search results is a good way to keep up on ranking for things you actually care about in the future.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Tuesday, 12 Feb 2013 13:14

I recently turned on 2-factor authentication for my personal Gmail account. I have had it on for my foursquare account for quite some time for security purposes, but I never thought about turning it on for my personal account. After reading this account via Wired of Mat Honan losing almost everything – I decided to take the plunge.

Since I already had 2-factor on for work it was not that complicated to make the switch.

I highly advise getting the Google Authenticator app if you are going to do this as it makes having the codes necessary for logins much easier. The app also handles multiple logins very easily.

The biggest challenge is setting up apps that use your gmail authentication every day. For me these were;

iPhone mail + cal
Browser sync
Browser mail
And a handful of others

Each app that you have authed in the past or need ongoing access to needs an application specific password. This sounds complicated and google does not make the process easy, probably because once its done you never go back to this complex settings area. The benefit is that you can immediately control app specific access to your gmail account.

The truth is that my gmail is essentially a gateway into the rest of my identity. I was amazed at how long I went without two factor authentication for gmail. Along with the typical security controls in place which monitor your account in the background, this is a (in my opinion) a necessary step for anyone that has much of their identity tied to a gmail address.

The added security comes at some time cost as you need a 6 digit pin when you use a new machine to login for the first time. If you have your phone handy with the app you should be all set. You also get the option to print out a set of codes for backup. It’s kind of a nerdy set of your own special codes but worth it if you need them.

All Google related login products will require the 6 digit code – but again its worth it.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Monday, 11 Feb 2013 12:42

I recently started using BufferApp both on my phone and my browser to syndicate content to my other networks.  I currently have the free account and have connected Twitter, Facebook, LinkedIn, and App.net.  I also use Buffer on my phone to send content (but mainly through the email function).

Buffer is a web service that takes content from you or others, and syndicates it via a shortened URL across multiple services.  You can “buffer” content to be sent instantly, or scheduled for some time in the future.

It has been very handy for me as I come across great links to share, and quickly want a way to send them out.

My buffer flow is as follows;

1. find great content
2. open in mobile safari and email link to buffer app (modifying subject which is the words in the post)
3. check stats/rinse and repeat

I started using my own Bit.ly account to track better stats across content which has been eye opening to see how things perform.  I continue to predict content that will flourish and am constantly surprised at how things do.  Links that I think are great sometimes fall flat, while linke I think are “meh” seem to get lots of traction. Overall people seem to enjoy the content which is a net win.

For the first time ever I am pushing content to LinkedIn.  I have been on the service forever, but never thought to share links there because its just too cumbersome.  Now with Buffer I share everything – and am getting a decent response rate.  My content is limited to my LinkedIn network which is inversely impacting my overall reach.  I don’t want to optimize for reach in LinkedIn as it would grow the network beyond people that I know – but strangely sharing content their make it almost the point.  As someone once said about linkedin “its like Pokemon, you just need to collect them all” which is to say you may as well try to connect with the world.  Whats the downside?

I am also for the first time sharing content with App.net – which has been a virtual graveyard for me that I am trying to resurrect.  I don’t participate in the network other than sending info, but all communities need the initial seeds to grow.  I feel I can spend time there for a future time when its had time to grow.

My primary network of “attention” is Twitter and Facebook which continue to grow.  My engagement seems “good” but I don’t have a decent proxy for what to expect.

I am very interested in determining the virality of my links and ability to read things first vs. catching them later.  I no longer use a news reader (like google reader) which as any long time reader of my blog know is a big deal as I used to be fixated on reading all my feeds.

I love sharing this content and wonder if I can keep up my momentum – I would love to hear feedback either way if you are on the receiving end of my links.

Where do you share your content?


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Links Roundup"
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Date: Thursday, 07 Feb 2013 12:55

I noticed recently that I have posted 100+ Instagram photos since I started – http://instagram.com/ericfriedman. It’s been quite a ride for them and I will leave commentary on the Company up to others. On the personal side it’s been a fun ride as well and I thought I would take stock.

I find myself browsing and interacting (read “liking”) way more than I am posting. There is no aggregate place where I can see my likes, or likes I have “given” but I think it’s high. This might be available through the API.  Its been great getting Timehop emails reminding me of past photos though!

I have posted 100 photos (heavily skewed towards my dog!) and don’t see much rhyme or reason to my instagramming habits. I also have inverse prediction abilities when it comes to the traction of my photos. Some that I think are cool don’t get much attention, and others that I think are fleeting get a very high interaction rate.  I am reminded of what Fred Wilson wrote about service and user engagement “rules”  and I definitely find that I interact “lurk” more.  I believe I have hundreds of interactions, while only 100+ direct contributions of original content.  FWIW I have also connected my account to 9 other services (giving read/write options)

One of my primary use cases of Instagram is using it to post a photo and check in on Foursquare at the same time. No surprise here as I work at Foursquare, but it certainly serves a need I have. I love the ability to “snap once and cross post as I choose”.  I mainly share to Foursquare with almost every photo, as associating a real place has a lot of value to me.  Every now and again I push to Facebook, Twitter, and Tumblr too – no connection to Flickr yet.

When the world map opened up sometime last year I was at first a little amazed at all the places I took photos.  On the “open” side of the privacy debates I embraced the feature, but was definitely interested to see if I cared about sharing all photos.  I have since left sharing on, and shared almost all the photos on the map.  I have not gone back yet to look, but I am hoping the exif data becomes valuable to me in the future.


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Startups"
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Date: Monday, 04 Feb 2013 12:15

I was in the 250,000 or so users who “may” have had their Twitter account compromised last week.  There has been a lot of speculation about whether or not this is connected to other security breaches elsewhere.

I changed my password and actually audited where else I may have used this password – hopefully I am clear.

However during the process Twitter reminded me of all the other sites/apps/services I have OAuth’d with in the past few years.

WOW – ALMOST 200  APPS! (oops!)

Screen Shot 2013-02-01 at 10.18.38 PM

I don’t think I have visited the full list of apps (where can you do this) in years.  I methodically went through and disconnected many many services.  A ton of them have either; been acquired, gone out of business, are defunct, or just seem random.

It feels good to do this housekeeping, but its also a dangerous reminder of the sheer number of services that had rights to my account.

When I was looking at companies at USV I must have connected my Twitter account to services multiple times per day/week/month – and I never kept track of them.

Its a reminder to audit these connections every so often and make sure your machine to machine credentials are not in the wrong hands.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Monday, 14 Jan 2013 15:29

Thanks to Rob Wilk, VP of Sales at Foursquare, I have become a big fan of what he calls the “no update” update. Defined by rob its; “An effective way to make someone comfortable with a deliverable that you are working on that isn’t quite ready yet”. I have used it countless times without giving it a proper name, but now its great to be able to give someone direction on the team to provide the “no update” update.

You would think that its common sense to provide context into the project or deliverable, but that is not always the case. Sometimes you might get wrapped up in completing the task, that you do not alert the person who made the request. The fact is that getting back to someone that “work is happening” is a great way to keep someone in the loop and make them feel good about the current situation.

In a sales environment it’s also a great way to check in with folks even when things are not yet done. It can show a white glove treatment where normally it’s not expected and differentiate you from others very well. As sometimes on the client side, I can tell you that this type of communication can go a long way, especially at the beginning of a partnership.

Its been said that no news is good news, but in a world where you can never know if someone read your email or is going to follow up – this is a great way to ensure good communication.

The funny part is that it works in almost any context; a mechanic fixing your car, a contractor waiting for a part, a broker with a status update and so on…

Letting someone know you are “on it” is the best way to show you got the task and its a work in progress.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Sales"
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Date: Tuesday, 04 Sep 2012 17:38

Back in 2009, when the New York Tech Meetup first began livestreaming, I decided to host an offsite event at the USV office called the mini NYTM.  (wow a lot has happened since then!)

At first I think the amazing folks at the NYTM didn’t love the idea, but once I had a chance to chat with Nate about it, he unofficially officially gave it his blessing :)  Earlier this year they made simulcasting the NYTM official.

Now in the heart of SOHO at foursquare HQ, I am in a great position to host this type of event for the NY tech community.  Our office provides a great space to live stream the event and encourage conversation between the small group of people that will be here.  So many great conversations have started at these events, as well as been a first step into getting involved at a startup or technology company that I am happy host.  We have a few first timers already signed up and I hope to have a great group of people, and an even better conversation.

Interested?  Sign up for the NYTM Simulcast at foursquare (I am starting with a small group at first so it may be full quickly)

As part of my goal to Always Be Helping the NYTM, I hope this delivers.

(huge thanks to Kristin Stannard for helping to coordinate!)


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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