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Date: Tuesday, 07 Oct 2014 11:21

Every quarter or so I help co-organize an event called Building the Sales Machine focussed on getting together the people in NYC who are building great sales organizations.  Whether its a small startup or a scaling sales enterprise, we cover a wide variety of topics.

I had the pleasure this time around of hosting Steli Efti who is the CEO of Close.IO.

I got the pleasure of meeting Steli by becoming a customer, getting the Foursquare local team up and using his software.

Our events are really focussed on tactical advice and a “no fluff” style of interview that I hope you enjoy.  Comments and feedback most welcomed!

Big thanks to my co-hosts Dave Greenberger (I used the wrong name in the video – oops!)7 and Evan Bartlett


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Monday, 06 Oct 2014 12:01

I know a lot of people looking for a new job — almost all of them are currently employed. To try to solve this problem a friend and I launched Jobs52.com


On a weekly basis I hear from old friends, colleagues, and folks just looking for advice on how to get to their next job. I try to be helpful, point them to my thoughts on the subject, and give them my advice. Over the past 6 months or so this has picked up so much that I started asking more and more of these job hunters what they were looking for, how they went about their search, and how I could best help them figure out what would be next. Perhaps a little selfishly I began to look for a more structured way to solve their job search problem and come up with a more productized way to help them find a new role.

It was around this time I started talking to my friend Adam Sigel about this job seeker overload and we got to brainstorming potential solutions.

A few common “friend” questions;

Do you know of any good companies hiring?
If I want to leave in a few months what should I do next?
How do I apply for a job if I am currently working?
Will I get fired if they find me searching?
What is the best way for me to “get myself out there”?
Do I need an updated resume?
Do you know of any companies I could talk to?
Can you help me go on some informational interviews?
Who should I send my resume to?
Who should I tell that I am searching for a new job?
If the company I like doesn’t have an open job listing, can I still apply?


Adam and I began to combine all our friends questions together and came up with a better way to organize them, turn them into a structured dataset, and map out how to get them back out into companies hands faster. Our alpha version of this is up now at Jobs52.com — a faster way to connect amazing people at scale with great companies.

If our goal is to match people with great companies, we have to answer the question “what is the minimum information for a job provider necessary to take a meeting with a potential candidate?” On the other side of the marketplace those companies interested can sign up to get emailed a structured set of candidates tailored to their job opening. By putting the onus in the hands of the applicant in an anonymous way we are reducing the friction in the process, and making it more comfortable for the job seeker to put themselves out there. As a company looking to hire, all you need to do is enter your email address.

So how does this all work?

Step 1: Job hunter fills out Jobs52.com anonymous profile
Step 2: Hirer signs up for weekly email of job hunter
Step 3: Hirers express interest in job hunters they like
Step 4: Jobs52 tells job hunters who and when a hirer is interested
Step 4: Job hunter tells Jobs52 whether or not to reveal contact information

There are lots of job searching startups out there and it’s a crowded space, but we think there is something missing. Companies engage in “passive recruitment” having employees and recruiters reach out to those already working. They also want referrals and most of those come from employees who have friends looking to change jobs. The Jobs52 talent pool is focussed on people who currently have jobs. It is a new platform for job seekers to confidentially search for a new role. Instead of trying to solve all the problems at once we are going after a very specific niche (you could argue almost too small) of “our friends actively looking for jobs in startups”. I really love the “Peter Thiel go after small markets” rule and maybe by testing this out we can see if we are onto something.


They say that if you are not embarrassed by Version 1 then you didn’t launch early enough. This is our ultra lightweight V1. Jobs52.com is a domain I have owned for a while with the thought that I could get 1 person a job a week for a year (think small) and now repurposed for this task. We are using Strikingly behind the scenes for a lightweight single landing page, Google Forms to structure the data and MailChimp for email deliverability. It’s not the most advanced setup — but we don’t need all that.


Now! Head on over to Jobs52.com and sign up as a job hunter or as someone hiring

Thanks for reading this far — feedback and comments most welcomed!


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Tuesday, 09 Sep 2014 01:06

Somewhere over the course of the last few years I found myself writing and blogging less and less. I am not sure why this is but I wanted to change all that. So much has changed and transpired that I think I became paralyzed with the fear of having to “catch up” on all that I missed covering. One thing that has remained constant has been my system of tagging things that I would like to one day write about, and drafting the outlines or beginnings of posts via mobile. This system has left with me with a graveyard of links and half started posts that never saw the light of day.

On the other hand I have been able to accomplish much professionally and help a handful of companies and entrepreneurs in the time I used to spend writing. The benefit has been the same; I put things out there publicly and hope for an intelligent discussion and to learn from the process.

Somewhere along the way I think I got scared to continue to do so publicly.

I could argue that this blog is one of my greatest assets, and I abandoned it. Afterall, it contributed heavily to my employment and led to countless amazing conversations with people I met through my blog. I am forever indebted to those people that linked here, commented publicly, or shared something I wrote – and I feel like I abandoned them too.

Its a funny thing to look back on my posting history and match that up to my life events. Sometimes the lack of posts make a ton of sense, sometimes none at all knowing those were slow months.

In any case, this post marks a return for me publicly.

They say that announcing goals holds you more accountable, and I hope this does the trick. I have a bunch of content drafted that I hope sparks my old interest in the topics (despite some of them being very out of date) as well as provides a consistant publishing cadence that allows me to post some of the less thought out pieces to get better informed from others.

This blog has always been an experiment, and now the journey continues.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Monday, 30 Jun 2014 13:15

I got an unexpected email from Time Warner recently stating that they were changing  Internet speeds for all subscribers.  If you have the latest cable modem, you simply need to call to activate the new speeds, and if not, they send you new hardware (and a box to return your old modem) – which is what I had to do.  This is interesting to me on a few fronts.  First, this seems like interesting timing given the recent customer complaints against Time Warner.  It also happens to be during the TWC Comcast merger time period which many do not seem to understand. Finally, that this all could be done behind the scenes so easily.  It makes me feel like I have been paying for my so called “Turbo” speed for nothing.

I did two speed tests; before and after which are included below – huge difference!

Previous speedtest


Screenshot 2014-06-11 19.45.12


New speed test!

Screenshot 2014-06-11 21.26.53

True to their promise Time Warner speeds are now quite fast.  The new modem doubles as a wireless router as well (although tech support set mine up as a bridge as my router is actually faster).

Looking back, getting a 75mb+ download speed it is incredible and I am sure I sound like

Louis C.K.: Hilarious
Get More: Watch More Stand-Up.

" target="_blank">one of the folks Louis CK complains about  and I recognize that I am lucky to live in a place where this is possible.

Coming off of the heals of last weeks Aereo decision I am realizing that this type of bandwidth changes things and that cable cutters have it right.  I have been writing about cable alternatives for awhile and this seems like another step towards no cable box.  The Aereo case has intrigued me because all they did was change the location of a legal antenna that could sit at your house.  They lost, and now the future is uncertain but clearly the future of content is through the Internet and not broadcasters over the air.

With the Google Fiber experiments happening in more cities SuperBand or MegaBand speeds are almost upon us in the US which changes the game for copyright and infringement.  What happens when you visit a site and an entire movie is downloaded to your browser cache in seconds?   A full copyrighted album is downloaded by your laptop just by loading a page?

Interesting questions that will soon have to be answered by the coming superspeeds to a cable modem near you.



Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Technology"
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Date: Wednesday, 18 Jun 2014 18:09
(cross posted to Medium to see what happens)

Yesterday Facebook put out their latest app about temporal photos and video with the launch of Slingshot. At it’s core, it’s a photo and video messaging tool that lets you very easily create content to share with friends. However there are a few interesting things that are notable about a new app from Facebook.

nofacebookFacebook is not required. Upon signing up for Slingshot you are greeted with a prompt to enter your mobile number, confirmed with a code, then on to create a new username. Noticeably missing from this process is an easy signup with Facebook button that would connect you to your FB graph. You can easily create an account with just your phone + username. Privacy aside for the moment, this is a shift in how I have seen most FB products create a first time experience for users.

Permissions walkthroughs. Intelligent walkthroughs that ask permissions along the way. The holy grail for most apps these days is to ask for ALL THE PERMISSIONS up front from a user, giving the app immense powers should they decide to tuck it away into a deep folder in their phone. Things like push notifications, syncing contacts, location services — all make the apps better but its hard to get someone to say “yes” before explaining the value exchanged. Slingshot does this by showing you the benefits, and hoping you will concede to the system level permissions (at least on iOS).

Forced participation. Slingshot makes you “pay-to-play” by requiring you to “sling” (slingshot?) a photo or video to a friend to get started, and subsequently sling another to see someones response. Unlike the world of text messaging where you can read the message before responding, this flips the model on its head and makes you create a message before responding to the original message. In trying this out with a few friends who signed up last night, I found myself slinging pictures of my dog to unlock the pictures a friend had sent me. This continued as their responses were unreadable until I Slingshotted back. I could see how this perpetual engagement model creates a virtuous cycle of participation.

Juking the stats

“…you juke the stats and majors become colonels…”

In slingin’ with my friend Adam, we both wondered if this was the ultimate Dark Pattern. However I wonder if this is a new pattern on the journey that should actually be called forced engagement, or simply juking the stats. As described, you need to create a photo or video and send (sorry sling) back to a friend to unlock that persons content. As startups are constantly measured by either sales or engagement, this is a metric that will make Slingshot look to upend the rules of engagement of web audiences. Having everyone who uses the app be at 100% participation is a new model for any social stream or mobile app — something I have not seen successfully done before.

To further bring this to light, imagine if folks in other industries did the same thing;

I am excited to follow the progress of Slingshot as I think its a unique approach to gain adoption and engagement from users. I can’t help but put on my sales hat and think about monetization opportunities for Slingshot and wanted to brainstorm them here.

Monetization ideas for Slingshot


Promoted Slings — ok this is the low hanging fruit, but you know someone has already approached Facebook about doing these. I could imagine a a brand needing to come up with a story of “slings” that are unlocked only when users interact with them. If someone makes it through the entire funnel (thinking 3 tops) then a brand could show they engaged a user 3 times telling them a photo or video story.

Slingbacks — Not interested in creating content and becoming a part of the 1%? Watch these promoted Slingbacks instead! CPM based ads that unlock friends content without you having to create content. Friends get notified that you opted out of playing “the game” and got to see their content anyways.

Stickers/add-ons/in app purchases — this is the obvious choice so I am putting it last. This would be the ability to add some “flare” to your slings by purchasing digital content, either from brands directly or just a monetization path for Facebook.

In conclusion I have a few messages waiting for me to reply back, but I am not sure if I am willing to get back on the content train — most of the payoff has not been worth it yet as my friends are just experimenting (sorry Matt I may never know what you sent me!)

2014-06-18 09.22.27

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Social Media, Technology"
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Date: Friday, 25 Apr 2014 12:14

I recently read the NYTimes writeup of a ton of personal finance tracking apps and wanted to share my own thoughts.PiggyBank

My conclusion is that there are a ton of apps out there, all take a ton of work, and none do the job quite right.

This is a big opportunity as these apps can look at your personal spending habits, see SKU level data, and piece together very interesting demographics about a person.  There are lots of advertising opportunities surrounding this data, up selling to other products, and of course managing the funds someone has.

Looking at my “Finance” apps folder it seems I use a hybrid combination today of Level, Mint, BillGuard, Venmo, PayPal, and SplitWise.  I also use all my proprietary card and account apps.  I have tried to put together a monthly budget ahead of time, as well as look back using some of the smarter filters in the services listed above and I still do not have a great view into the things I want to see.


Here are the areas that I think need the most work in personal finance:


I have a few side projects/businesses that generate revenue that make it seem like I am making more than I really am.  I keep everything separated out neatly for tax and accounting purposes, but the overlap causes confusion.  I have re-classified many transactions but it still causes some headaches.


My wife and I manage everything together, but transferring money between accounts and cards gets confusing.  Mint comes closest to solving the need for transparency here, but one large transfer can throw off the entire system.  I have not seen a great solution for couples to manager their personal finances to date.  I think most of the solutions are focussed on tracking your daily, weekly, and monthly dollars going in and out but not segmenting them up very well.


The budget feature in Mint just feels broken.  Each app throws out suggestions or calculations based on what it thinks will be left at the end of a month, but they are far from correct.  The most success I have had is self budgeting into a separate account each month towards a big purchase.


Tied to the entrepreneurship bit above, there is no good way to classify certain transactions.  An example would be a tax refund, a cash outlay for something or payments to a friend.  Venmo payments throw off any chance I have at budgeting correctly as it looks like I have income and losses galore when its really just a transaction towards a weekend trip or a dinner.  There must be a better way to classify something towards a life event vs. “Income”.

There are probably others, but given some recent discussions I have had I wanted to get these down.

What are you using to solve your budget issues and what systems are working?

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Finance"
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Date: Wednesday, 23 Apr 2014 12:22

I have been interviewing a number of candidates for different roles within Foursquare which have resulted in some very interesting conversations.  One of the things I do at the end of every interview is leave time for folks to ask questions.  One of the most common questions I get is “why did you join foursquare?” (or some variation).  I have gotten into some great conversations around my answer and I thought it was worth writing about here.Funnel

To answer the question properly I walk folks through my previous roles and what motivated me to change jobs in the first place.

When I graduated from college I thought I wanted to work in advertising.  I got a job at Mediacom as a Media Planner, which means planning advertising for clients in areas such as TV, out of home, radio, print, and other mediums.  It was during this time that I actually started this blog (when it was all about Marketing).  I soon realized that this type of advertising was not really accountable for clients.  It was (and is?) thought to be effective by very hand wavy metrics such as “visibility” and “brand awareness” but it was impossible to really track.

I realized that interactive advertising and banner ads provided great accountability and metrics you could really dig into.  Around this time I made the switch to focus on a role that allowed me to work on many more clients instead of just one (those at Mediacom and Beyond Interactive) looking for interactive ads that they could track and learn from.  I saw this as a great answer to the great unknown of traditional ad effectiveness and much more reasonable to spend budgets against.

It was around this time that I became obsessed with ad stats, ROI, and metrics that could measure success for advertisers.

Some of the campaigns I worked on were traditional banners campaigns while others were more sophisticated sponsorships of the apps and programs of the day such as instant messaging clients, rollovers, and takeovers on sites.

In early 2006 I heard from an in house recruiter at a company called Reprise Media that worked specifically in Search Engine Marketing (SEM) which was a nascent advertising space dedicated to delivering targeted advertising solely based on someones intent.  Ding!

Once I groked what they actually did I jumped at the chance to meet with them.  It was amazing to see under the hood at a startup, and begin to understand the world of search advertising.

I saw SEM as being the so-called “holy grail” of advertising, only showing ads to those people that were actually looking for something similar!  If someone typed “running shoes” into a search engine, chances are they are looking for “running shoes”.  Therefore ads targeted around running, shoes, and combinations therein made for a great experience, perhaps even helped by the ads.  By virtue of an auction based system, quality scores, and actual click data search marketing seemed like the best way to reach someone who had real intent.  The marketers that got it early benefited from great results, an uncrowded space, and real metrics they could sink their teeth into and bring back to their CFO’s and claim success.  It was the first advertising medium I found that if effective, would result in unlimited budget from clients.  In a few cases we could beat the margins for products and arbitrage ads/traffic making clients a ton of revenue and profit in the process.

Fast forward 2+ years, after the company was sold to IPG, I was looking for what was next.  I soon found Union Square Ventures as a place to learn even more about startups, but from an entirely different viewpoint. (I will leave that experience to other posts)

When I met the founders from foursquare, and I heard what they were doing, I immediately became fixated on real world analytics.  A Foursquare merchant could actually see results in the form of real live foot traffic walking into their stores.  This time around there was a company that actually knew when you were in a “Running Shoe” store by the act of visiting that store.

It seemed I had actually found something that was further down the funnel than any other type of advertising I had ever seen.  People were checking in to places by the hundreds (at that time) and merchants were getting their first look at bridging the digital and physical world together.

I knew right away that what foursquare was working on was fascinating to me, appealing to my analytics side as well as my curiosity in figuring out how brick and mortar locations could innovate.

Over the past two years I have helped build up a massive group of interested merchants from around the world (over a million now!) that all use this dashboard information to speak to customers.

Its been an exciting journey and I hope to go into further detail about many of these experiences – but this is how I look at a decade of job progress since I graduated.



Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Foursquare"
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Date: Tuesday, 22 Apr 2014 13:04

For those that don’t know, many (all?) NYC yellow cabs are now outfitted with a digital screen in the back of the cab that shows local news updates, NYC tourist info, and of course advertising. For the past few months I have been actively using Way2Ride which appears as a “check in” button on the screens to easily pay for and charge cab rides to a loaded credit card. I pay attention anytime a call to action says check in (I do work at Foursquare) and this is basically a digital form of connecting your phone to a cab.

I was reminded again recently as the latest app update is testing out hailing the cabs as well (presumably the Verifone Way2Ride enabled cabs).  This of course continues to heat up competition in NY as there are many apps here now geared towards helping you e-hail a taxi; Uber, Hailo, Taxi Magic, Way2Ride, etc

The initial screen you see in the back of a cab looks something like this:

2014-01-17 13.51.54


Once you download/open the Way2Ride app you go through the following sequence; say “I’m in a Taxi” then “check in” to the app and once your credentials and card are on file see the outcome (including tip).

I have started to use this more and more and it definitely makes things easier.












Finally once you are done, you can see the outcome on the screen.  I have found that most drivers are not aware of what is going on with the app or the charge, and they simply see things as if you chose the pay with credit card model.  In fact, I have not yet spoken to a driver that knows about Way2Ride (but I am sure this will change).




One of the best pro-tips I learned is that you can actually swipe your card early and enter the tip amount, even if you don’t have this app.  This makes getting out of a cab that much easier, especially in a rush.

Its about time some of the payment innovations showed up in the back of cabs, especially in NYC.




Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Monday, 03 Feb 2014 15:34

I was reminded last night while watching the Super Bowl that more brands are talking.  They are not only speaking directly to people on Twitter and Facebook, but also to each other.  All were trying to capture real time moments in their prose, hoping to capture mindshare.

Hashtags also were essential in messages, and there are some great scorecards of how brands did here and here.

This was definitely not always the case and even remarkable when it occured – back in 2008 Boxee was talking to Pandora

Here is a updated snippet of what happened

I love that brands of all sizes are given an equal platform on Twitter to communicate.  Obviously customer service has become a central use case for Twitter, but it affords anyone with access the ability to communicate.

These platforms allow the smallest startups to build trust, evangelize their products, and hopefully build something valuable over the long term.  I don’t know of a case where a brand has invested in this type of customer community building and it has not been helpful.   Sure there are gaffs and folks that don’t get it, but once its happening correctly its invaluable to the company or service.

There are many ways to communicate with brands you love, and take action with brands you have issue with.  I think this type of communication is great and whether or not the brand has a small personality or millions of followers.  Being able to actively speak to your customers when they are not on your site, in your store, or using your software – but at a moment where they need you is critical.


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Social Media"
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Date: Tuesday, 21 Jan 2014 14:04

Sometime last year Google changed the way folks access the “apps” within Gmail and Google Apps for Business accounts.  My summary of the change; everything now takes two clicks instead of one.  The official response shows the feature, and the product forums tell us “…simpler design lets you focus on your in product experience but switch to other Google products when you need to.”

Here is the new design decision that has resulted in folks actually asking me what happened to Google Drive.

Screenshot 2014-01-19 10.09.31

If you dive into the feedback from users and customers its almost unanimous too; why would you change it to two clicks instead of one?  I have heard this from my team internally, and many other friends as well.  Folks have come to me asking “why did we remove the links?” as if it were a corporate decision.

Others gave up on using Drive because they could no longer find the link.  If a design decision yields lower usage of a product, I believe you should change it back.  Of course I do not have any data to backup my claim that usage is lower, but I know Google collects and analyzes such data.

Gmail is also making other changes to the previous default way things are handled.  Fred recently highlighted the changes with regard to attachments within gmail noting that the default to “open in drive” is now gone.  I also don’t love this change, but you can still preview the contents of the email by clicking the title.  This “lightbox” approach is not great for me as I am distracted by the email happenings going on behind the document.  Perhaps this is just a temporary moment in time between the old way and the new, but almost 6 mos. in I still want the old way back.

I use a lot of Google products.  I use Gmail personally, and Google Apps professionally, and pay for extra storage.  I only caveat with this information as I believe in the platform.  I want things to work better.  I am heavily invested in the network effects of Google.  As I have said before, once a behavior stream is happening its hard to change.

However all these negative changes make it a little easier to look at other tools and solutions instead of Google, whereas before I would not even entertain giving them a chance.



Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business"
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Date: Wednesday, 15 Jan 2014 13:20

A lot of companies are trying to “solve” calendars.

There are many startups that are building calendar apps, desktop apps, and combinations of the two.  Some even try to also manage your to-do list. Integrated features like knowing background information, lateness notifications, and notes on important details about people or places – all part of the race to “own” your calendar.

The goal of course is that you are weened off of the standard/default calendar that comes with your phone/tablet/computer/OS and you use their app instead. This of course is a great lock-in for the app makers for it increases the switching costs to another calendar or service.  If you are tied to the “extra” features of a calendar like to-dos, notes, cumulative info – it can be hard to switch to something else.

I believe a missing thing they should be going after is solving scheduling. Whether it be meetings, calls, reserving times that work, or anything else you need to do involving blocking time off in your schedule.  It has been said many times elsewhere, but the best way to see someones priorities is to look at their calendar.  Its almost like a to-do list with your time and some even say that if its not scheduled in your calendar its not important.  Blocked time in your calendar visually shows your priorities.

Most calendar apps miss showing the simplest thing for me – showing free time on a day view. The benefit of this for me is that I am constantly adding/removing meetings and things on the fly and need to know the windows of time I have available.  Either checking while on the phone, in a discussion, or in real time trying to reschedule something viewing the free time is critical.

I am using the Google calendar system of record and pushing that to my iOS view.  This does make things easier and in some ways it means that Google “owns” my calendar.  I have heard that this also means switching back to native Android would be that much easier.

Knowing that this free time view is crucial, I always look to see which apps provide it; either on the desktop or mobile. Perhaps it is just not as important to others but many simply do not have this view built in.  All shows you when things are booked, but not when you have time.

My workflow is always to open my email in the morning, open another tab with my calendar, then dual wield between the two all day. Through the rats nest of Google Calendar settings, I have figured out a way to manage and edit both my work and personal calendar – no small feat.  It means that I can view my personal and professional calendars together and still invite people in both worlds to events.  I have reached a point where if I do not put something on my calendar I may forget about it, so I try to put every meeting in it.

Calendar App Wishlist

  • Desktop app – Having a calendar open in another instance of Chrome is a pain.  Opening the two and switching between them all day seems like a waste, but without the free time view, I don’t see another way.
  • Mobile app – syncs flawlessly with work + personal and shows free time view
  • Background info – Rapportive style background on people.  Refresh does this today, but its background on the people and secondary to the Calendar itself, not a replacement
  • Simple sharing\editing granting permissions – As mentioned above Google allows this, but its a nightmare of settings and sharing functionality
  • Default meetings times = 30 minutes.  Simple enough request, but Google Calendars makes this fixed to 60 mins. (Ideally I would get to choose the time for the default meeting)
  • Weather/Foursquare Location/Distance to travel <–easy metadata to make any appointment that much easier
  • Future proofing; interior location monitor if I am not where I am supposed to be, notify someone automatically that I will be late, ping me if I am not moving towards my next meeting, sync up latest emails with that person into cal., oh and lasers

My calendar workflow for meetings

1. Setting up a meeting via email

The best add-on I have found for managing meeting requests without all the back and forth is Boomerang Calendar (free!).  It automatically lets you click times that are open (in 30 minute intervals!) and inserts them into an email to someone.  Its one of the biggest time savers possible, and avoids a ton of back and forth that usually happens with scheduling.  I wrote about appointment setting etiquette, but I respect the fact that everybody is different.  I get multiple “can you meet this week?” emails often and always follow my own rules to respond back with 3 times/3 dates.

2. Logistics

Picking a time or place can be cumbersome, so I always throw out a dial in to the group.  I use TextExpander (paid but worth it) to have my info ready, and this way I always know my own dial info and code.  This way no matter where I am, I know I can dial into the meeting with the right info.  I used to use FreeConferenceCall.com but have found the latency is just not worth the broken conversations.  Investing in a rock solid conference line is worth it.

Pro Tip: You can program in your own conference call info into favorites, program in pauses with “,”‘s and have it automatically dial you in, enter your passcode, as well as the admin code.  This probably saves me the most time each week next to Boomerang Cal.  To put it another way, I can click “Conference Line” and my phone will automatically deal with the prompts/codes/admin code for me and get me dialed in fast.

3. Locations

When meeting someone in person outside my office, its best to know/pick a spot nearby.  Perhaps its just a personal peeve, but going back and forth on a place is hardly worth 4 emails – I cut to the chase and offer up nearby coffee shop/diner/other.  I am clearly biased, but using Foursquare is honestly the best way to find a place that accommodates meetings.  Lots of people leave great tips at coffee shops letting me know whether its good or not.  Here is a great tip at Grey Dog in SOHO saying exactly what you want to find for a good location.

This post is a bit of a rant, but I am trying to get back into the drivers seat of writing more blog posts in 2014 :)

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business, Eric Friedman"
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Date: Monday, 13 Jan 2014 12:14

In Sheryl Sandberg’s book Lean In she devotes a chapter to mentorship and how many people approach her at the end of a talk or conference asking her (without a prior relationship) to be their mentor.  She admits this is an awkward situation, and obviously cannot mentor all these individuals.  I have heard this happening to others and its not an easy situation. While I don’t have a good answer for those being asked, I think it’s important for those doing the asking to understand what they are after.

Looking for a mentor can sometimes be fruitless because most mentor and mentee relationships form organically and sometimes never even formalized. Many people point to their mentors as keys to their success, helping them navigate tough times so others try to emulate the same situation.  You can’t simply snap your fingers and find a mentor. It’s a relationship that has to be formed over time, through communication, questions, working together, and many other means.

However this does not mean that you can’t flip the tables and learn something about yourself along the way. If you are really on the hunt for advice, try finding someone who needs YOUR help.  Chances are that there is someone else, without your life experience, that could benefit from what you have done.

I believe anyone can apply their life lessons to someone else either in the same position or about to be in that position.  For example, a recent college grad may be looking for a mentor in the field they want to go into. They may find a hard time getting folks to return emails and calls and get discouraged. This is when they may think “without experience I am doomed!” When in reality they have plenty. Going back and talking to a new freshmen coming into college about their experience can be a way of reinforcing everything they themselves actually know. They can actually mentor someone else.  Being out of college even a year and applying to jobs is enough experience to speak to a graduating senior to give them perspective on what they are about to embark into.  This may not be a position everyone is in, but it serves as a good example I often use.

Another example is a current/recent MBA looking for a CEO/Founder mentor. This is a dream scenario I hear a lot. Instead of getting discouraged sending emails that go unanswered, they could spend time working with an entrepreneurship group honing the skills they learned getting an MBA.  Finding Meetups with like minded people and putting your skills and expertise to work just takes a little effort.  You may not be paired up with the CEO of a thriving company, but you can surround yourself with people solving problems you are interested in.  This can often lead to a peer group that is ultimately more helpful.

The truth is that people need help and mentor ship at all levels. It’s not about the job title of the person, it’s about genuinely helping people. It would be great if a big CEO would take you under their wing, but its not the only positive outcome.

Take action by helping someone else. Start small and answer a question or suggest a solution. Over time you might find yourself being a resource for that person.  I have found that being a mentor is a great experience and solidifies my own knowledge topics  while teaching someone else.

In the absence of finding a mentor, become one.


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business, Eric Friedman"
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Date: Monday, 02 Dec 2013 14:02

I have been wanting to setup my own custom short URL for awhile and finally got around to setting up eric.mx.  I was inspired by Mark Suster who uses bothsid.es.  The process was simple; purchase your own short domain name and connect it to a short link service.  My service of choice is Bit.ly, which allows you to do this for free and provides great stats – here is an example: http://eric.mx/18yhkhq

Logging into Bit.ly, navigate to settings>advanced and add your own custom domain.


Screenshot 2013-11-14 21.06.41


Next, login to your registrar, and navigate to the settings of that domain.  Mine looks like the image below, but yours may look different depending on where you purchased your domain from.  Once you are in, change the A record for your domain to the suggestion IP from Bit.ly.  Its a quick change that should happen right away, followed by confirming this step in your Bit.ly advanced settings tab.

Screenshot 2013-11-14 21.07.54

Once the DNS records have been updated, Bit.ly will display that your new short domain is ready for use.

Screenshot 2013-11-14 21.11.54I have written before about how I share content online, and this fits that workflow very well.  BufferApp, which I use to share most things, picks up my new custom domain via Bit.ly and subsequently shares it across each of my networks.  My new short URL is alive!

Its actually unclear to me whether or not this will have any impact on engagement with things I share, but its a fun experiment I have wanted to do for a long time.  So if you see an eric.mx link around the web, now you know!

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Thursday, 17 Oct 2013 13:25

An email project out of MIT shows you an interesting breakdown of your email usage.  You have to authorize your gmail account, but you can delete all data once you are done.

It turns out I have been using gmail for 9.4 years and have somewhere in the neighborhood of 10,000 emails per year.  Below is a snapshot of what my gmail graph looks like.  This image removes names, but you can clearly see the nodes I interact with that are grouped together.  Some are friend groups, family, work, projects, basically all the different groups that I interact with.  It was also interesting to see the silo groups that I either didn’t email with anyone else (ever) or simply emailed with them years prior.



I like this type of analysis a lot because its the first time I have been able to look back at a decade of gmail usage.

If you are really interested in seeing activity, you can checkout the Account Activity Beta from Google.  It shows you a breakdown of ALL your google information including emails, calendars, YouTube videos watched, google searches, location data – basically everything.  I like quantifying my personal and work emails to see the flow of communication.  It is interesting to see patterns when traveling, during major working milestones, or just in general.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Wednesday, 16 Oct 2013 12:25


I found an interesting app recently called Refresh that shows you interesting insights into the person you are about to meet with based on a calendar sync.

Refresh works like rapportive in gmail (for those that use it) leveraging a persons emails address to show you insights about them.  It notifies you before a meeting a gives a “dossier” about the people in the calendar invite.

By giving access to your calendar and synching social networks, Refresh summarizes important information in a digestible format. I met up with my friend David Fraga recently and he agreed to let me post the example above.

The app shows a quick view of the person, their photo, job, title and other info.  It shows you common people you might both know, their interests, and other tidbits from their social graph that may be helpful.  Some may find this intrusive, but its just automating information that I could freely capture if I spent the time.

Some of the more helpful modules show articles that person was mentioned in, current stock price, and my personal favorite – stock price when the person joined the company!

I think it’s only a matter of time before this social data it tied into your main calendar, but for now this is a great way for sales folks to get great insights into the next person they are meeting with.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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Date: Monday, 29 Jul 2013 12:42

Over the past few months many new folks have joined my team (sales & revenue). I keep reminding others that have been around awhile that being open to questions in the early days of someone starting sets the tone for the future. I ask that new folks to ask as many questions as possible, and anyone should feel free to answer. Doing so encourages a culture that asks questions and communicates.

When learning something new (like our entire operation) it’s clear there will be tons of information and new things to tackle. Asking questions gets someone comfortable communicating with the team. Questions also give other team members a chance to recite back what they know, which is a great way to solidify their own understanding. There is a strong correlation between how well you know a topic and your ability to teach it to someone else.

It’s not fun when you don’t know the answer to something and are afraid to ask. I try to avoid that scenario by reminding people what it was like when they started and how they felt.

Having a culture that asks questions also ensures that when something doesnt make sense nobody is afraid to talk about it. Things like “this isn’t supposed to work this way” Or “What if it did this intstead?” It’s ok to challenge the status quo and always strive to be better. This of course must be balanced properly with the right management in place that helps everyone keep their eye on the RIGHT ball. These types of questions lead to better products and better experiences.

When the going gets tough, it’s better to be surrounded by people you trust and are not afraid to ask for help. It also encourages people to be open and honest when mistakes are made (hey we are all human) and therefore means they will be surfaced and fixed faster.

So, be a culture that asks questions.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman, Startups"
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Date: Monday, 01 Jul 2013 12:32

I have had SaaS on my mind for quite awhile.  I have been slow to write my thoughts here, but after some recent conversations I thought I would pick things back up again.  You see, in going through my “sandbox projects” it was interesting to see that I have tried a few different business models in the past; consulting/development (Dogsly/TodaysKicks), advertising on DoBlu.com and Multiplayergames.comconsulting, and of course subscription (SubscribeToIt.com).  Yes the last one was a joke, but I still learned a lot!

For those that do not know, SaaS stands for Software As A Service – which is another way of saying a subscription web service.  Typically these services present some kind of utility via a web app or online software that is provided in a freemium model.  Many SaaS offerings have a monthly subscription plan behind them.

Since the early days of the Internet, charging a monthly subscription fee to users is a way to ensure revenue for a product or offering from the start.  Its also a way of quickly quantifying the value of a customer.  Some early stage companies shy away from charging, at least at first in favor of growing their network.

For me the appeal of these types of businesses are  very simple; you are either a customer or you are not.  

This is a binary outcome for every person.  The idea that someone can sign up for a trial, see if the service provides value, then decide if they want to pay a monthly subscription rate is a very clean way to measure the effectiveness of the product.  It is also a great way to quantify the value of customers you can send to the top of the conversion funnel (those that sign up for the trial).

Trying out a business model is of course not a reason to build something, but when I came across a recent problem that was being experienced by companies both big and small, I recognized a solution that I could provide that just happened to by in the form of a software as a service web app.  I became so passionate about solving this pain for early stage companies that I have spent the past few months figuring out the best solution.

Any project I have launched to date has been a challenge for me and allowed me to learn new things, and this one is definitely the most ambitious yet.  Exciting things ahead!


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business, Eric Friedman, sandbox project..."
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Date: Wednesday, 19 Jun 2013 15:37

As anyone who has spent time living in New York will tell you, renting an apartment can be one of the most complicated, confusing, and mentally painful processes you can go through.  Thats why two years ago when I started working with the NY Tech Stars program as a mentor, I immediately connected with the Nestio team.  Led by their CEO, Caren Maio, they are building a better way to get correct data from landlords and owners to brokers and renters.  Today, they launched a new service to better help brokers and owners manage listings.  The graphic below describes their offering best; solving the problem of incorrect information that exists between landlords and brokers and the renters.

Screen Shot 2013-06-19 at 10.39.58 AM

Instead of relying on poor source data for listings, such as email blasts, faxes, outdated spreadsheets and the like – Nestio provides a way for owners to enter their information directly into the Nestio platform.  This in turn gets the right information into the hands of brokers, which can then rent to consumers faster.  The ecosystem improvements that Nestio are bringing to market are exactly what the Manhattan rental market needs.  Today, trying to find an apartment can lead you down many paths where is difficult to find out if a place is even available.  Nestio.com is becoming the central database for all listing information, directly from the sources (owners!).

The best part about working with this team has been watching them execute.  Its one thing to say you are going to solve the NYC real estate markets problems, and quite another to deliver.  Over the past year I have watched Caren and co. systematically build up a huge database of owners, brokers, and renters creating the right ecosystem to thrive.  Now, owners are spreading the word about the time savings and headache avoidance Nestio is bringing them daily.

New York City represents the wild wild west of real estate and it has been a pleasure to watch Nestio tame it.

Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business, Technology"
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Date: Saturday, 13 Apr 2013 23:54

Building a Kitchen Cabinet

In the early stages of of an idea, project, or Company it’s very helpful to form a set of people you can lean on and get feedback from. I have heard this called a “kitchen cabinet” of advisors, and I love the name.  I recommend everyone in this early stage form this core group.

I have had early discussions and feedback sessions with entrepreneurs, which sometimes leads to using an early alpha version of a product, service, or app. This leads to further discussions and hopefully I am helpful.  Communicating with real users early is essential to success, and having these discussions with this group is a great way to show progress and get an outside viewpoint.

These folks can lead to advisor roles (formerly), leads in the future, employees, investors, and many more things.  They can also make a great sounding board when you are in need of an outsiders opinion or even need to vent.

Post first demo/pitch/meeting

One of the missed opportunities I see after an initial chat with someone about their idea or prototype is the ability to stay in touch.  Its common curtesy to ask to email questions in the future, or follow up with new versions or information, but I recommend people take it a step further.

When you are done with your coffee meeting/feedback session/demo/pitch – ask if you can add folks to your “stay up to date” list.  This should be a no action item email that comes at most once a month with material changes to your business.  It could be a new version, it could be a new hire, it could be a new demo – something that the person who opted into would want to hear. This is a great way to keep people in the loop, let them unsubscribe if they want, and keep folks up to date on your progress.

There are lots of free ways to manage your list of interested folks such as mailchimp which is a free way to add folks to a subscribed email update list.


Both of the ideas listed above happen in the first few meetings with someone and can lead to much more in the future.  You only get one first impression and you also only get one first demo – make the follow up and time spent worth it for both of you by thinking about what happens next.


Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Business"
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Date: Monday, 25 Mar 2013 13:32

FeedburnerShouldRetireThe writing seems to be on the wall that Feedburner may not continue as we know it today.  With the Feedburner API deprecated, continued feed troubles (twitter account abandoned!), Adsense for feeds gone, and more it seems the service needs to retire.  With the recent shutdown announcement of Google Reader I have no doubt that services like this are on the chopping block.

For the record I am a huge fan of Feedburner.  Back in 2006 I created a Marketing and Advertising blog network (monetized through Feedburner).  I even know that Google used it in pitches to sell into folks to buy ads against touting big subscriber numbers.  Heck, I even got excited when Feedburner crossed the 250,000 feeds mark! I loved this approach as it showed the market size of blogs and their capture of share.  Soon after it was sold to Google and I actually went to work for Union Square Ventures, the firm that invested in Feedburner.

I am not sure how many people actively use Feedburner dashboards, a common metric of success of services, but I doubt its usage numbers are growing.  There are no ways to monetize feeds any longer, and I don’t know of any monetization efforts that involve the Feedburner system (but I could be wrong).  The dashboards themselves and stats seem to be on auto-pilot and have not yet had the facelift that the rest of Google has underwent with the G+ changes and integration.  I also do not see a key integration point into the Google+ ecosystem.

Therefore, after reading the tea leaves here, I think that Google Feedburner should park the entire service under the Google Analytics team.  They are pioneering the way data is looked at, and are doing some very innovative thinking around external data sources.  Its a great home for a service that I am sure is still used by many and could even should some connection points between how people consume content through their RSS feeds.

Many sites still prominently use the Feedburner chicklets to show readership and other quick links.  In a world where Google is trying to get javascript on more pages, perhaps they can leverage their entrenched network of Feedburner users.  This might piss some people off, but being a free service they would have no choice.

I don’t have a G+ button on my site, but if my reader count became a “share” button I could not stop them.

Feedburner was a great web service.  It deserves a retirement under a service that will keep the system up and running.  That is unless web 3.0 is just a monetization wave that takes perfectly good non revenue driving services behind the shed and shoots them…







Author: "info@marketing.fm (www.Marketing.fm)" Tags: "Eric Friedman"
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