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Date: Friday, 19 Oct 2012 23:47

Working at a few startups over the years, and now hiring them/employing their technology, I’ve learned the same lesson many times over. A solid product takes much more than a good idea. It needs fuel in the community, brilliant execution, and the occasional dose of right place/right time.

SXSW Accelerator looks to give the right forum for music startups to get past development and get in front of those that can help or need the product. If you are unfamiliar, the details can be found at http://sxsw.com/music/startupvillage/accelerator. At minimum it’s a good opp for feedback, exposure, and possibly bragging rights!

Author: "Jason Feinberg" Tags: "Conferences, General Music Business, Mar..."
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Eleven   New window
Date: Saturday, 28 Jul 2012 05:04

Been in Los Angeles eleven years.

There’s something poetic about coming to this city on your own, map blank other than a destination. It’s no matter, you assume you’re getting there and the part in the middle will work itself out.

I still remember the night in a Seattle recording studio that I realized I needed to course-correct. Move the product development thing into the background and find a path back into the music business.

I can’t believe everything I’ve been a part of since. I’ve worked with some of the greatest musicians on the planet. I’ve learned business from staggeringly successful practitioners. I’ve forged friendships with people I admire and respect. And I learned that I am an entrepreneur to my core and that will never change.

I have so far to go, but at times like these it’s immensely valuable to stop and reflect. Hit pause on the never-ending aspiration and just enjoy what I’ve built. Be thankful for those that have seen something in me and given me a platform to achieve greatness.

And to that point, happy 90th birthday Norman.

Who knows how long I’ll be in Los Angeles and what the future holds, but since I’ve achieved what I came here for, now I’m just going along for the ride.

Author: "Jason Feinberg" Tags: "Other, Personal, aspirations, dreams, Ep..."
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Date: Wednesday, 13 Jun 2012 03:38

The single most consistent lesson I’ve learned in life is that if you find passion, dig in with all your might. Be relentless, be ambitious, contribute more than what your job description defines, never accept what you know to be false, wake up early and go to sleep late – whatever it takes to keep it bolted to your foundation.

I’ve been fortunate to make a career out of applying my passion to those in need of my skills. My dad teaching me to hack an Apple IIe when I was six, coupled with music being equivalent in importance as air and water made the path clear. But as we learn daily, most people never get to take music beyond a hobby – at best it becomes a spectator sport if you chase it.

In 1994 I set out on a path that started in college radio, took me through three record labels, my own digital marketing agency, contributing to industry organizations, a decade of speaking engagements all over the country, and now to a company I’ve admired and followed since I was a young teen.

I’ve enjoyed almost every job I’ve had – all the way back to rocking the photo department at Sav-On in 1993. There’s only one job I had that was so far removed from my true self that I ran out the door screaming, cloud-of-dust style. Three days later I was employee number six (thirteenth ever) at a software startup in the basement of a downtown Seattle bookstore. I went from utter discontent to a feeling of zen in a weekend.

That was a long time ago, and it taught me a very valuable lesson – knowing what you don’t like is usually more important than having a rigid definition of what you’re after. We can’t all have careers that would impress our 14-year-old selves, but as long as wherever you find yourself is infused with passion, you’re doing it right.

Author: "Jason Feinberg" Tags: "General Music Business, Personal"
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Date: Monday, 30 Jan 2012 23:58

Interesting report published on TechDirt (with great analysis over at Hypebot):

  • Entertainment spending as a function of income went up by 15% from 2000 to 2008
  • Employment in the entertainment sector grew by 20% — with indie artists seeing 43% growth.
  • The overall entertainment industry grew 66% from 1998 to 2010.
  • The amount of content being produced in music, movies, books and video games is growing at an incredible pace.

More info here: http://www.techdirt.com/articles/20120129/17272817580/sky-is-rising-entertainment-industry-is-large-growing-not-shrinking.shtml

Author: "Jason Feinberg" Tags: "Digital Downloads, General Music Busines..."
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Date: Friday, 25 Mar 2011 04:00

http://www.billboard.biz/bbbiz/industry/digital-and-mobile/exclusive-island-def-jam-echonest-launch-1005046572.story

…It breaks down like this: developers signing up to use the Echo Nest platform will have the option to access the IDJ catalog without having to contact the label in advance for permission. Developers simply agree to the terms of service agreement and then are free to create any app they like using the label’s catalog with no upfront cost to license the music.

Under the terms of service, IDJ becomes the publisher of any app created as a result (meaning they still control the distribution) and will split the revenue of any commercialized app with the developer and the EchoNest. IDJ will also market the app and administer payments to music publishers when applicable. At least initially, apps will be limited to U.S. distribution only.

This is a groundbreaking deal for several reasons. First, it addresses the primary complaint music app developers have, which is that securing meetings with labels to obtain licensing right is far too difficult, not to mention expensive. For smaller, independent developers, it’s damn near impossible…

Read More

Author: "Jason Feinberg" Tags: "General Music Business, api, EchoNest, i..."
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Date: Monday, 18 Oct 2010 18:44

Yes, I haven’t posted here in ages. That’s one part due to a job (or three) that are insanely demanding. But it’s also in part due to all the other places I write for. Including this one – PBS Mediashift, where I just posted 10 Truths About the Modern Music Business.

Full article at that link, but here’s the start…



I’ve been covering the digital music business for MediaShift for more than 18 months, and in that time I’ve chronicled new services and examined key trends and news. Below is a look at 10 things that I’ve come to believe are true about the modern music business.


1. The “DIY Revolution” has Been Relatively Ineffective

Although going it on your own was all the rage in 2009, reality has shown that the majority of artists still need a team around them to reach any substantial level of awareness, sales, and revenue. However, this team doesn’t necessarily need to resemble the traditional record label department structure. For many artists, surrounding themselves with a few tech-savvy friends and some seed money can generate the momentum necessary to fuel a moderate indie career. To reach far and wide enough to live off of one’s art, the task list is simply too long to tackle alone. In reality, DIY can work just fine if you modernize the traditional definition of the term.

2. Tech Can Replace/Enhance Some Functions

Technology has removed many barriers and allowed almost anyone to play the game. It has also removed the need for some of the team members that have always been needed. Recording, mixing and mastering music can be done faster and cheaper than ever before. Distributing the output digitally is near instant and inexpensive. Anyone can create digital tools that collect email addresses, stream music, sell tickets, and engage with fans. Just remember that with technology, “build it and they will come” is pure fantasy.


Read the rest here…

Author: "Jason Feinberg" Tags: "Digital Downloads, General Music Busines..."
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Date: Monday, 01 Mar 2010 18:47

From Mashable.com

- There are 1.73 billion Internet users worldwide as of September 2009.
- There are 1.4 billion e-mail users worldwide, and on average we collectively send 247 billion e-mails per day. Unfortunately 200 billion of those are spam e-mails.
- As of December 2009, there are 234 million websites.
- Facebook (Facebook) gets 260 billion pageviews per month, which equals 6 million page views per minute and 37.4 trillion pageviews in a year.

Learn more by watching this video right here:

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

Author: "Jason Feinberg" Tags: "Computer Nerdery, Digital Downloads, Gen..."
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Date: Friday, 26 Feb 2010 04:54

Some of the most powerful resources you have in the music industry have nothing to do with music.

I read plenty of music biz news sites and blogs, and it helps keep me aware of what’s on most of my colleague’s minds. But if it’s in those blogs, people are already talking about it and you can’t do it first.

What I care about is figuring out what’s next. Finding more efficiency. Creating something that hasn’t been done before. Taking an old concept and applying it a new way.

The best wisdom often comes from sources far from obvious. Find the tools you need, combine them with the wisdom you can find, and create something bigger than you thought.

Read Seth’s Blog to get perspective.

Use Evernote to boost productivity.

Fire up Chat Roulette for creative purposes instead of just showing people your junk.

RSVP for every single SXSW party, but don’t get there before me and take my spot.

Author: "Jason Feinberg" Tags: "Computer Nerdery, Conferences, General M..."
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Date: Wednesday, 24 Feb 2010 19:14
Author: "Jason Feinberg" Tags: "General Music Business, Marketing, Other..."
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Date: Monday, 08 Feb 2010 18:51

I’ve posted my newest article for PBS Mediashift, titled Rent vs. Own: The Streaming Music Debate Continues

http://www.pbs.org/mediashift/2010/02/rent-vs-own-the-streaming-music-debate-continues036.html

I basically sum up the current state of the debate, the players, and what it will take for mass adoption. A quick and hopefully informative read to catch you up on where things are at in the streaming/subscription world.

http://www.pbs.org/mediashift/2010/02/rent-vs-own-the-streaming-music-debate-continues036.html

Author: "Jason Feinberg" Tags: "Computer Nerdery, Digital Downloads, Gen..."
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Date: Wednesday, 27 Jan 2010 01:19

A quick note to let you all know I’ll be in Phoenix, AZ Wednesday January 27th, speaking on the NARIP panel “How To Create A Grand Slam Music Marketing Plan”

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

Three music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.

More Info: http://narip.com/index.php?page_id=5&task=form&id=95

Author: "Jason Feinberg" Tags: "Conferences, General Music Business, Mar..."
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Date: Wednesday, 20 Jan 2010 18:53

I’m not a Celine Dion fan.

As a devoted punk/metal/hardcore/decent music fan, what she does simply falls at the exact opposite end of the spectrum of what I look for in music. To say it’s “not my thing” is putting it lightly (and diplomatically). To say that I wrote an essay in college detailing her evil ways would not be a lie.

Having said that, I must give major props to the reigning queen of music revenue. In the past decade, Ms. Dion is the top grossing artist, generating an astounding $747.9 million! Dion pulled in $522.2 million in concert-ticket sales and $225.7 million in album sales in the ten years spanning 2000 – 2009. YIKES.

Read more about this travesty (and see the next 9 highest revenue generating performers) at this link.

P.S. – to my friends/clients at Celine Dion’s label Sony – uhhh… Celine Dion rules!!

Author: "Jason Feinberg" Tags: "Bands, General Music Business"
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Date: Wednesday, 13 Jan 2010 21:24

I think it’s technically sold out, but come on down, we’ll find a seat for you!

How To Create A Grand Slam Music Marketing Plan
http://narip.com/index.php?page_id=5&task=form&id=94

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

Three music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.

BONUS #1
Pre-register for NARIP’s event and submit your artist’s marketing plan. Our experts will select one plan and provide an in-depth review of it at our program.

BONUS #2
One NARIP member will be selected from our session to win one (1) free hour consultation with one of our guest speakers.

GUEST SPEAKERS

Jason Feinberg, President & Founder, On Target Media Group (from Los Angeles)
Steffen Franz, Founder, Independent Distribution Collective
Bryn Boughton, Chief Marketing Officer, IRIS Distribution & BlinkerActive
Tamra Engle, Senior Director, NARIP San Francisco (moderator)

YOU WILL LEARN

* Most important parts of music marketing strategy
* An easy way to begin your marketing campaign
* Your complete digital toolbox: what you need… and what you don’t
* Branding made simple… and effective
* How to use social networks, blog, MySpace & YouTube
* 5 ways to boost your presence on the Internet
* How to get press features
* Sites seeking content – excellent marketing opportunities for you
* How to build a brand and get more fans

WHEN

Wednesday, January 13, 2010
6:00 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
9:30 p.m. – Program ends

WHO SHOULD ATTEND

Artist Managers, Producers & Artist Reps
Record & Music Publishing Executives
Concert Promoters, Agents, Tour Managers
Anyone seeking to create or enhance a music marketing plan or campaign.

WHERE

SAE Institute of Technology
450 Bryant St.
San Francisco, CA 94107-1303

http://narip.com/index.php?page_id=5&task=form&id=94

Author: "Jason Feinberg" Tags: "Bands, Conferences, General Music Busine..."
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Date: Wednesday, 06 Jan 2010 00:24



There’s less than one week left to register for the Berkleemusic online course Online Music Marketing With Topspin.

In Online Music Marketing with Topspin, you’ll develop the online (and offline) marketing expertise necessary to properly execute your campaign using Topspin’s platform. We’ll discuss best practices with social media, branding considerations, niche marketing, building and supporting your fan base, your online sales strategy and creating successful offers, effective communication strategies, optimizing your online presence, alternative revenue options, connecting with new media outlets, integrating physical marketing into your overall campaign, how to use data and analytics to guide your campaign, and many more cutting-edge marketing strategies.

OTMG’s founder Jason Feinberg is one of the instructors, and will be sharing strategies and lessons learned from over a year working with the Topspin platform. Jason (and the rest of the OTMG team) are certified Topspin campaign administrators. More information about OTMG’s Topspin campaign services can be found on the Topspin Services page.

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Author: "Jason Feinberg" Tags: "Bands, Digital Downloads, General Music ..."
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Date: Tuesday, 15 Dec 2009 19:37

I just published a new post over at the PBS Mediashift Blog titled “The Year in Digital Music and Predictions for 2010″

Focuses on recent and upcoming topics such as acquisitions, direct-to-consumer, ISP tax, Spotify, analytics, and more. Would love to get input from all of you as to what you think are the key digital music moments of 2009 and what’s next.

http://www.pbs.org/mediashift/2009/12/the-year-in-digital-music-and-predictions-for-2010350.html

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Author: "Jason Feinberg" Tags: "Computer Nerdery, Digital Downloads, Gen..."
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Date: Sunday, 06 Dec 2009 20:25

En route to SF for the San Francisco Music Tech conference (thanks free WiFi on Virgin flights!). I believe this is the 6th, of which I’ve been to all but one. A really great conference, some good discussions to be had, and most importantly, some great networking opps.

I cannot stress enough how these conferences have been such a key part of growing my business. Between SFMT, Bandwidth, SXSW, CMJ, Digital Music Forum, and
any others, I get more done In a few days than in a month of sending emails and phone calls. For those of you pondering the value of conferences, I can assure you the networking opps are almost always worth the price of admission.

So, if any of you will be at SF Music Tech let me know, be great to meet up and discuss all things digital music.

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Author: "Jason Feinberg" Tags: "Computer Nerdery, Conferences, General M..."
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Date: Thursday, 03 Dec 2009 18:03

I had been awaiting MOG’s new All Access service for a while – the idea of a socially-charged subscription service with six million songs for $5 a month is pretty exciting.

After using it for a day (I bought the six month subscription, bringing it down to just over $4 a month) I am really digging it. There are albums from all the majors and a great selection of indies; I’ve found most of what I was looking for so far.

The playlists offer a radio feature, which allows for solid music discovery. The feature most people are talking about seems to be the artist slider, which provides the ability to decide how much variety you get in your playlists. If you have it all the way to the left (Artist Only) it will automatically add songs from the artist’s catalog to your list. The further to the right you go (Similar Artists) the more variety it adds. This offers serious customization of the music discovery feature and to what extent your playlist is randomized. Or you can simply turn radio off and it functions as a straight-ahead playlist.

So as I am thumping R. Kelly’s new album (after listening to the Dead Kennedys “greatest hits” I couldn’t bring myself to buy) I am definitely feeling good about this service. But as a digital marketing professional, I’ve personally felt good about a number of streaming services that haven’t ever lived up to their expectations. Streaming has always been plagued by the inability to provide “everything everywhere” service like downloadable content (mostly) offers. But as an industry, we’re getting there.

The key to survival here is keeping the price low, adding a mobile service (coming in the next few months), and continuing to offer innovative user experiences.

More here: http://mog.com/

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Author: "Jason Feinberg" Tags: "Computer Nerdery, Digital Downloads"
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Date: Monday, 30 Nov 2009 23:56

This is floating around quite a bit, and a worthwhile read. Very interesting, from both perspectives, and funny as hell. A good lesson in customer service, client relations, and consulting practices.

Excerpt:


From Client:
You really are a fucking idiot and have no idea what you are talking about. The project I am working on will be more successful than twitter within a year. When I sell the project for 40 million dollars I will ignore any emails from you begging to be a part of it and will send you a postcard from my yaght [sic]. Ciao.


From Consultant:

Read the saga here:
http://www.27bslash6.com/p2p.html

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Author: "Jason Feinberg" Tags: "Other"
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Date: Tuesday, 24 Nov 2009 23:12
Author: "Jason Feinberg" Tags: "Bands, General Music Business, Managemen..."
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Date: Friday, 20 Nov 2009 23:04

Been spending a tremendous amount of time evaluating statistics and analytics packages lately. My clients need deeper data than placement counts or estimates of impressions. I have been using / looking into:

http://www.google.com/analytics
http://www.rockdex.com/
http://www.bandmetrics.com/
http://www.nextbigsound.com/
http://www.trendrr.com
http://www.radian6.com/
http://www.soundout.com/

We also run many campaigns with http://www.topspinmedia.com and they have an excellent backend analytics system. Their platform also integrates with Google Analytics quite well.

Any others I’ve missed? Any favorites out there?

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Author: "Jason Feinberg" Tags: "Bands, Computer Nerdery, Marketing"
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