Amsterdam January 28, 2014 – Interaction and omni-channel solutions are at the heart of Scala’s booth at Integrated Systems Europe 2014. Scala will showcase several solutions which encourage visitors to interact by means of tablets, mobile phones and even hand gestures. Visit booth K182 in hall 8 at the RAI ... Read More »
The post Scala shows how to “connect & engage” with customers through mobile devices and apps to bridge the gap between the online and offline world at ISE 2014. appeared first on Scala Digital Signage.
Basic-Fit is the largest budget fitness chain in the Netherlands. Their impressive “virtual fitness” concept is implemented at all locations across The Netherlands and Belgium. In addition to live lessons, Basic-Fit offers their clients virtual group lessons to provide a comprehensive experience.
Basic-Fit approached System Integrator First Impression to help make ... Read More »
Putting your product pots and pans in context tends to be a good thing at most trade shows, but that’s particularly so when it comes to things like retail. So Scala is, I think, making a sharp move with the Digitally Connected Store it’s “opening” on the floor of next ... Read More »
NRF’s Annual Convention and EXPO 2014 is more than just a chance to build a business card collection — it’s a peek into the future of retail – or at least. so says Scala in a release earlier today entitled ‘What to expect from Scala at The Big Show‘.
It continued, ... Read More »
NRF’s Annual Convention and EXPO 2014 is more than just a chance to build a business card collection—it’s a peek into the future of retail. In the age of mobile technology, this is how Scala envisions the retail industry moving forward:
The Digitally Connected Store
Scala helps retailers create and optimize immersive, ... Read More »
“New customers may make up close to 90% of holiday shoppers, but less than 9% will return in the subsequent 45 days.” - Nomi
Oh, the holidays. They bring out the shopper in all of us. Deals are so good you simply have to make the trip. But if your store ... Read More »
The Scala team thanks you for your support in 2013 and we wish you Happy Holidays and a Great New Year, filled with Prosperity and Success! Please view our Season greetings video:
We look forward to continuing our close co-operation in 2014 and hope to greet you in person already at the ... Read More »
QUICK FACTS: • Colruyt supermarkets; market leader in Belgium • One of the biggest Digital Signage networks in the Benelux > 200 locations • 42″ screens at checkouts • Touchscreen at frozen food sector • QR code to download recipes • Scala software delivers powerful content management, a proven flexible and stable platform • > 1300 Scala ... Read More »
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We use a bunch of big, fancy words to describe what we do in the industry, but have you ever wondered what we’re actually talking about? We’ll break it down for you.
Omni-channel marketing – (n.) Hardcore marketing strategy where customers are inundated with the awesomeness of your engagement strategy
The NSA ... Read More »
Efficient Corporate Communication Audi Brussels is a definitive example of state-of-the-art automotive production. The company has invested over € 400 million to upgrade the factory where it builds its successful Audi A1 cars. Starting a few months ago, Audi Brussels has opened its doors for factory visits by schools, businesses, clubs ... Read More »
The post Digital Communication enhancing Audi Factory Tour visits appeared first on Scala Digital Signage.
Scala, Inc and its partners were recognized by the DailyDOOH for excellence in Digital Signage at The DailyDOOH Gala Awards hosted in London on Thursday November 27, 2013.
Scala Certified Partner IPC Digital Media received an award for best overall retail experience for their installation at the Tesco Off Lisence Store ... Read More »
At the Takeaway Innovation Expo in London – 28-29 November 2013, visitors learned how dynamic and attractive digital menu boards can grab the audience’s attention and will give their business a competitive advantage.
Besides exhibiting at the Takeaway exhibition, Scala hosted several workshops on Digital Signage. Using examples of brands such ... Read More »
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QUICK FACTS: • NPR delivers breaking national and world news to 26 million listeners in the US each week • Large mosaic LED videowall in main lobby provides up-to-date, dynamic content • Videowall complemented by a range of other content-driven screens • Large external digital tower and ticker displays viewable to drivers passing by • ... Read More »
The post New NPR Headquarters Leverages Scala Software to Inform and Engage Visitors appeared first on Scala Digital Signage.
Tommy Hilfiger is one of the world’s leading premium lifestyle brands delivering superior styling, quality and value to consumers worldwide. The brand celebrates the essence of Classic American Cool and provides a refreshing twist to the preppy fashion genre.
As a company, Tommy Hilfiger believes in the power of digital communication. ... Read More »
The post Digital Signage brings a complete shopping experience to Tommy Hilfiger appeared first on Scala Digital Signage.
At 20 and 21 November Scala attended Deutscher Handelskongress (German Retail Congress) and trade fair Retail World together with partner Microsoft. The events took place for the 13th time in Hotel Maritim in Berlin.
About 1.200 decision makers from German retail attended this top congress to network, discuss an get information. ... Read More »
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Gridcast Media, a digital signage consultancy in Richmond Hill, Ont., recently partnered with light-emitting diode (LED) display provider NanoLumens to design giant video walls for a Holt Renfrew store in Toronto’s Yorkdale Shopping Centre.
The high-end department store’s redesigned façade includes six 8.8 x 1.2-m (29 x 4-ft) panels, which function ... Read More »
The post Holt Renfrew Video Walls Aim High – Sign Media Canada appeared first on Scala Digital Signage.
In 2011, Athletes World created a new brand identity to promote a consistent and unified look across all sport shops. The new brand name, “AW LAB” is easy to remember and the logo is a distinct and recognizable icon. AW LAB strengthens the connection to younger generations and the digital ... Read More »
The post Digital signage and in-store radio provide a unique shopping experience at AW LAB appeared first on Scala Digital Signage.
The Ministry of Health in Oman has implemented the first health education TV-channel, Hayah, powered by Scala digital signage software. The channel was developed by Anzyma, the leading digital signage company in Oman. “With more than 10 hours of original, broadcast-quality content, this health education channel has the potential to revolutionize people’s lives and ... Read More »
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NEC Display Solutions Europe have installed one of the largest displays of its kind in a public square – a LED digital display measuring 107 square metres, driven by Beaver Group technology using Scala software – on the facade of the ODEON Leicester Square in London’s West End.
The huge display ... Read More »
The post Giant 107 square metre videowall launched at Odeon Leicester Square appeared first on Scala Digital Signage.
Understanding Digital Signage Solutions: the Catalyst to Your Marketing Plan
By Amy Savidge, Retail Enterprise Account Manager, Scala, Inc.
Published in PRI’s Journal of Retail Analytics
This may sound familiar, too familiar: A customer walks into a store, her item list locked and loaded, and her mind is set on what she wants. More time is ... Read More »
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