Sun Life Financial's recent deal to have its name affixed to Dolphins Stadium, host to Super Bowl XLIV, paid off big time. The Toronto-based financial firm, which paid $5 million per year for the naming rights, received more than $26 million in media value, according to FrontRow Analytics, a division of Front Row Marketing Services, owned by Comcast-Spectacor.

In an out-of-home first, CBS Outdoor unveiled the first high-definition 3-D projection display in New York City's Grand Central station. And yes, the display, for Visa's Go World campaign, requires special 3-D glasses, which are distributed on site by brand ambassadors.

Large digital billboards are slowly transitioning to a new phase that might be referred to as “anti-static.” Campaigns are becoming increasingly interactive, allowing both consumers and advertisers to instantly manipulate imagery and information.

There's more than one way to leverage a brand during the Super Bowl aside from shelling out $2.8 million for a spot in the broadcast. Visa, an NFL sponsor, is attaching its logo to the stadium trays distributed at all concession stands in the Sun Life Stadium on Feb. 7, when the New Orleans Saints take on the Indianapolis Colts in Super Bowl XLIV in Miami.

HSBC Bank USA, a familiar advertiser in some of the nation's largest airports, has added Los Angeles International Airport (LAX), the seventh-busiest airport in the world, to its global airport campaign.

The Cinema Advertising Council announced Wednesday (Jan. 20) new committee chairs for the two-year term running through Dec. 31, 2011.

The organizers of the 2010 Olympic Winter Games in Vancouver are so protective of their sponsor interests it will be very hard for marketers who are not part of the official family to break through and get noticed. But the fast-emerging digital out-of-home sector is one answer.

The FBI is bringing the "Most Wanted" poster into the digital age. In partnership with Clear Channel Outdoor, the FBI unveiled Friday (Jan. 15) a digital billboard in Times Square at 47th and Broadway in New York City.

VeriFone, a provider of technology for electronic payment transactions, announced Monday (Jan. 4) a deal to acquire the Clear Channel Taxi Media business from Clear Channel Outdoor.

Havas' MPG and Aegis Media have formed a strategic partnership with their out-out-home assets in the U.S., forging a link between MPG's Chrysalis and Aegis' Posterscope.

This Friday (Dec. 18) the U.S. Air Force will become the second advertiser to take advantage of in-theater 3-D advertising. Placed by GSD&M, the 3-D cinema spot will run on 958 Screenvision theater screens in a prime spot ahead of James Cameron's Avatar movie.

As part of the marketing to promote the launch of the Droid Smartphone, Verizon Wireless took to the streets taking over four vacant storefronts in three cities to create a one-of-kind interactive experience for pedestrians. Through Dec. 27, pedestrians in San Francisco, Phoenix and Los Angeles are invited to play the Droid Game, a videogame at street level.

As this year’s winners and finalists of the 10th annual Outdoor Advertising Association of America’s Out-of-Home Media Plan Awards prove, there are seemingly no creative or technological limits to the medium.

Clear Channel Outdoor Friday turned to cable and broadband TV exec Ron Cooper as its new chief executive for the Americas.

Titan held onto its position as the dominant transit-advertising provider in Chicago. On Thursday (Dec. 10), the transit out-of-home specialist announced it was awarded a new five-year contract to sell static and digital advertising across the Chicago Transit Authority's system. The contract also includes a five-year extension option.

Out-of-home media plans for Kraft's Stove Top Stuffing and the U.S. Navy's NavyforMoms.com were the local and national winners, respectively in this year's 10th annual Outdoor Advertising Association of America's Out of Home Media Plan Awards. The two campaigns were selected from among nine finalists during a luncheon held Wednesday (Dec. 9) in New York.

Out-of-home transit specialist Titan has won a three-year contract to sell the advertising across the Community Transit fleet in Snohomish County serving downtown Seattle, the University of Washington and Seattle's eastside suburbs in King County. The contract, announced Monday (Dec. 7) includes two additional one-year renewal options.

Zoom Media & Marketing increased the distribution of its digital media network in health and fitness clubs announcing Thursday (Dec. 3) exclusive distribution deals with Urban Active and Club One. With the additions, Zoom's ClubCom digital network fortifies its regional reach in the Midwest and South via Urban Active's 33 outlets and in California via Club One's 19 venues.

To market the world’s first Web-enabled printer, HP needed the right touch to introduce today’s computer- savvy family to a revolutionary new class of peripherals. At the center of a multiplatform campaign is a breakthrough cinema execution that combines big-screen impact with in-lobby engagement for the largest use of cinema to date for a single brand.

Jeep is taking over Times Square on Thanksgiving to launch its new TV spot and ad campaign breaking Nov. 30. Beginning at 6 a.m. Nov. 26, banners and 30-second videos will run on the electronic billboards on NASDAQ and Reuters buildings at 43rd Street and Broadway and 43rd and 7th Avenue, respectively.