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Date: Wednesday, 07 Sep 2011 06:36
In 2011, the major studios are spending between $2 million and $2.5 million for online marketing on major releases. As it was explained to me, how much, if any, of that budget goes to Facebook depends largely on the type of movie. Original films, such as Midnight in Paris, Blood Diamond, and Crazy, Stupid, Love, are considered a waste of money on Facebook since they have no large pre-existing heap of digital fans. But with sequels, such as the Harry Potter, X-Men, and Spiderman series, fan pages are seen as highly effective investments because they gear the Facebook ads to teens who have previously “liked” films in the series.
Author: "msippey" Tags: "facebook marketing advertising"
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Date: Wednesday, 18 May 2011 03:58
Although it looks and feels like a new kind of journalism, what Carvin and Mann are doing really isn’t that different from what reporters have always done — but the scale of what they are doing now has changed. Instead of one or two sources, now there are hundreds or even thousands, most of whom are unknown or even anonymous.
Author: "msippey" Tags: "journalism media twitter"
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Date: Sunday, 15 May 2011 15:49
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Author: "msippey" Tags: "thisisgood"
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Date: Friday, 13 May 2011 17:28
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Author: "msippey" Tags: "janepratt saymedia"
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Date: Tuesday, 10 May 2011 14:39
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Author: "msippey" Tags: "toread entrepreneurship stanford"
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Date: Monday, 02 May 2011 16:32
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Author: "msippey" Tags: "iphone ipad publishing"
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Date: Tuesday, 14 Dec 2010 16:49
"...allowing your audience to consume digital media like never before."
Author: "msippey" Tags: "ipad"
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Date: Tuesday, 14 Dec 2010 16:49
"...allowing your audience to consume digital media like never before."
Author: "msippey" Tags: "ipad"
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Date: Monday, 13 Dec 2010 20:42
Andrew Siegel to Conde Nast.
Author: "msippey" Tags: "condenast yahoo"
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Date: Monday, 13 Dec 2010 20:01
What is significant about this new direction for Glam is that up until now its relationship with outside publishers has been purely as an ad network. But by managing and curating high-quality content on their behalf, that relationship will become more like a TV network with its affiliates where it is actually generating content for its affiliate publishers which they will be able to use to augment their own articles and videos. There may be central hubs by topic and channel where these stories and videos live, but the idea is to syndicate them broadly to publishers in the Glam advertising network.
Author: "msippey" Tags: "glam publishing"
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Date: Saturday, 11 Dec 2010 19:29
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Author: "msippey"
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Date: Friday, 03 Dec 2010 02:07
The iPhone and the iPad have effectively drilled a hole that will allow ephemeralization to flow into a lot of new areas. No one who has studied the history of technology would want to underestimate the power of that force."
Author: "msippey"
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Date: Wednesday, 01 Dec 2010 22:17
"The Coens are obviously cream-of-the-crop fellows but I didn't care. Yes, I love the dialogue and don't want to see Steinfeld get hurt but other than that, I just don't give a hang about any of it. It has a certain historical charm and color but it feels too dry and cold, and it's nowhere near as amusing as I'd heard it would be."
Author: "msippey" Tags: "movies"
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Date: Wednesday, 01 Dec 2010 22:13
Felix Salmon's piece is a nice complement to Denton's.
Author: "msippey" Tags: "gawker"
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Date: Wednesday, 01 Dec 2010 22:12
"Outside observers will note that this layout represents some convergence of blog, magazine and television. That's true in the abstract but it's more of a description than an argument."
Author: "msippey" Tags: "gawker design"
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Date: Tuesday, 30 Nov 2010 18:25
Via booktwo.org, a gorgeous single serving site that illustrates how high the tide is right now at London Bridge. (As I post this it's depth is about 4.8m, rising from 1.0m to high tide of 6.4m at 8:38 pm.)
Author: "msippey"
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Date: Tuesday, 30 Nov 2010 05:02
"So, now the only significant thing about air travel is that it’s a bunch of people in a small space who can’t easily leave. Which is a lot like riding a bus, or being in a crowded coffee shop. So do you think Americans should surrender our constitutional rights in those situations, and, if not, what exactly makes air travel special?"
Author: "msippey" Tags: "tsa terrorism security"
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Date: Monday, 29 Nov 2010 23:33
"I like twitter because it's easy and Rainn Wilson set it up for me."
Author: "msippey" Tags: "twitter celebrity vincentgallo"
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Date: Monday, 29 Nov 2010 20:52
"Hathaway’s features are so big and bright that they seem to take over her face; she can look like a clown in some shots, and ravishing in others. But she’s not just vivid and generously expressive; she has become, in her last few roles, a high-flying actress who reveals everything that’s inside her characters." (Also, I hear she's naked a lot.)
Author: "msippey" Tags: "annehathaway movies newyorker"
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Date: Monday, 29 Nov 2010 20:22
"Then RZA walks in the room. And of course he's got on sunglasses inside. And of course he's wearing an all-black Ed Hardy-esque ensemble with matching dragon tattoo prints that start on his baseball cap, slither down his T-shirt, and end on his cargo pants. And of course he pulls out a Bobby Digital customized Akai drum machine with the Zorro mask and Wu logo on its face. Because that's what you do when you're a motherfucking national treasure. BONG!"
Author: "msippey" Tags: "kanyewest music"
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