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Diving talent into silos is an outdated paradigm. Rather, we should be encouraging the facilitation of diverse groups of people working together on common problems.
It was a shame that I couldn’t stay longer at the 140 Character conference at O2 Indigo yesterday.
But, in the short time I was there, I did get to listen to a very interesting talk by Stephen Fry. How Stephen is discovering, using, experiencing and reacting to Twitter is fascinating.
One point he made particularly made me think. He explained his annoyance at how some in the mainstream press had suggested he had orchestrated the online reaction to Jan Moir and also the breaking of the Trafigura super-injunction.
Stephen was annoyed that he was being singled out when many, many others had particpiated in both these events. As he correctly pointed out, it was unfair to others who had been more involved and had not been recognised. It was, he argued, lazy journalism.
Actually, Stephen went on to argue, he doesn’t have any influence at all. His followers are intelligent beings who can make up their own minds about things. If he had asked them to stick their heads in the oven, would they have done it, he asked? It is a point he explains more fully in a post he wrote last month.
This gets right to the heart of my concerns with the perceptions of influence and responsibility that people have online. I have two points which I would very much appreciate your thoughts on:
Point 1: If a newspaper with a circulation twice the size of The Times (or 3.5 times the size of The Guardian) joined a campaign (even it it was late in the day), how much influence would you credit them with having over readers that joined in? How much responsibility does the newspaper have for the outcome of that campaign? How would you feel if this was a campaign with aims that you agreed with? How would you feel if it was something you disagreed with?
My point being that Stephen has over 1 million followers on Twitter. Why should his influence on them be any more or less than a newspaper has on its readers? How do we judge that?
If we can say his influence is the same, then surely we have to say that his responsibilities when wielding that influence must be the same. We need to look at this both for campaigns we agree with and ones we don’t because we will react differently to each. I suspect we are more likely to claim the newspaper acted irresponsibly if we don’t agree with their campaign’s aims.
Point 2: A very interesting chat with someone who understands the intricacies of UK libel law revealed this nugget to me: when it comes to libel, you do not necessarily have to sue the person who was first the first to utter the libel. You can sue anyone who repeated the defamation.
In this situation clients are advised to choose to go after those people who can afford to pay damages. The people most likely to fall into this category? Large organisations (like newspapers) and anyone with a large influence and (as a result) a potentially larger-than-average bank balance.
Of course Stephen is a pretty sensible tweeter and is unlikely to be retweeting libellous statements and getting involved with questionable campaigns. But, I worry about his lack of awareness of the influence he has and, therefore, the potential consequences of it. I don’t think he is the only one who thinks like this.
It seems, as I’ve mentioned before, that individual influence and responsibility online is a tricky thing for us all to guage. I think the consequences of that are interesting and slightly worrisome.
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""Pledging to "rewrite the economics of newspapers", Harding said the Times would charge for 24-hour access to that day's edition of the paper alongside a subscription model, but dismissed the idea of micro-payments for individual articles.
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After announcing late last month that it would create the role of Social Media Editor, the BBC has appointed Alex Gubbay as the first to fill the position.
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"Foswiki is a wiki, so you and your team members can collaborate and edit pages directly in the web browser.
For advanced collaboration, Foswiki lets you enter macros (similar to Excel) to automate pages and build entire applications from within your browser. " -
"There’s a spectrum of authority from “Good enough to settle a bar bet” to “Evidence to include in a dissertation defense”, and most uses of algorithmic authority right now cluster around the inebriated end of that spectrum, but the important thing is that it is a spectrum, that algorithmic authority is on it, and that current forces seem set to push it further up the spectrum to an increasing number and variety of groups that regard these kinds of sources as authoritative."
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"Of those that would consider getting their wallets out to pay for Times Online and the rest, three quarters agreed their upper price limit was a measly 10p."
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"Consumers say they are willing to pay small sums of cash for online articles, with columnist Jeremy Clarkson leading a list of potential earners if paid content takes off. "
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"First, do they have influence over lots of other people? Do they control relatively large financial resources compared with their peers? Are they powerful in multiple spheres?"
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"Despite the hype around Apple's iPhone, more people bought Blackberry handsets in Q3 2009 than bought iPhones, according to research released today."
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"Aleksandr Orlov kicks off his new podcast chat show with special guest, David 'the Hoff' Hasselhoff in this new online campaign from VCCP."
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Consumer packaged goods brands will be among the main drivers of growth in interactive advertising expenditure in the US over the next five years, according to a new forecast from Forrester, the research firm.
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"The EyeWriter project is an ongoing collaborative research effort to empower people, who are suffering from ALS, with creative technologies."
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"These companies understand that we are living in a world where consumer preference isn't formed in reaction to a message, but through a series of experiences over time."
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"…digital billboards will be the fastest-growing individual channel, with an uptick of 9.1%, to $502m, in 2009, and of 13.2% in 2010, having enjoyed a CAGR of 31.4% over the last half decade.
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"Major companies like Procter & Gamble, Nike and Diageo are looking beyond traditional methods of advertising in order to provide consumers with memorable "experiences", as they seek to increase engagement levels and differentiate their products."
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"The upside of Option 1 is far more impactful than the downside is bad. There is no reason not to take the chance."
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"Murdoch wants readers to pay for news. I’d like folks to be paying for my words, too. But pulling out of Google News isn’t the way for either of us to accomplish that. And Twitter isn’t a factor with enough of the audience (yet? ever?) to make a difference."
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"I'm a super f**king social media guru and I'm super f**king busy right now. So busy I have great ideas coming out of my ass 15 times a day. If I had more hours in the day I'd be a billionaire for sure. But today I'm here…"
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Staff in GNM commercial departments are due to be told about the impact of the latest cost cutting on their jobs by 9 December, while changes at editorial will take longer to complete because cuts are being managed through voluntary redundancies and redeployment.
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"So here’s something devilishly brilliant: The Huffington Post applies A/B testing to some of its headlines. Readers are randomly shown one of two headlines for the same story. After five minutes, which is enough time for such a high-traffic site, the version with the most clicks becomes the wood that everyone sees."
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"We know that Gen Yers are cost conscious, but we also know they will pay a premium if they see a concrete benefit. The product or service must solve a problem, provide exclusive access to content, or emphasizes a custom user experience."
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"You probably can charge consumers for two things: (a) exclusive entertainment content and (b) authoritative information that helps them hang on to more of their money."
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“ACAP (Automated Content Access Protocol) is a new non-commercial, open, global protocol devised by the worldwide publishing community that provides content providers with the necessary tool to enable them to communicate their copyright terms and conditions online in a language that can be read, understood and interpreted by the machines that crawl and index their content.”
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"A digital universe means readers have plenty of sources to choose from. Publishers considering pay walls have to weigh the costs of losing readers with the benefits of gaining subscription revenues."
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"Having to search for and find news in search engines is so 2008."
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The list of the country's largest media groups ranked by revenue
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"Despite the tremendous growth in mobile usage and the substantial investment by many businesses in the space, the mobile web is still in its early stages. We believe that great mobile advertising products can encourage even more growth in the mobile ecosystem. That's what has us excited about this deal."
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"The list of the country's largest media groups ranked by revenue is dominated by companies that charge their customers."
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“They will have to spend a lot more money on a lot more reporters to cover the world when they can’t steal from newspapers.”
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"We believe that by adding audience insights to what would otherwise be not differentiated inventory, you make it more valuable," he said. "Starting from the social networking environment … people tell you a lot about themselves in unstructured data. Once you structure it and make it useful not only as a seller, you make it useful to a buyer."
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"News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's audience segmentation service to bolster planning and measurement projects. "
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SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
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Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
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"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."
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"We believe that by adding audience insights to what would otherwise be not differentiated inventory, you make it more valuable," he said. "Starting from the social networking environment … people tell you a lot about themselves in unstructured data. Once you structure it and make it useful not only as a seller, you make it useful to a buyer."
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"News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's audience segmentation service to bolster planning and measurement projects. "
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SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
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Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
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"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."
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"We believe that by adding audience insights to what would otherwise be not differentiated inventory, you make it more valuable," he said. "Starting from the social networking environment … people tell you a lot about themselves in unstructured data. Once you structure it and make it useful not only as a seller, you make it useful to a buyer."
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"News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's audience segmentation service to bolster planning and measurement projects. "
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SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
-
Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
-
"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."
-
"We believe that by adding audience insights to what would otherwise be not differentiated inventory, you make it more valuable," he said. "Starting from the social networking environment … people tell you a lot about themselves in unstructured data. Once you structure it and make it useful not only as a seller, you make it useful to a buyer."
-
"News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's audience segmentation service to bolster planning and measurement projects. "
-
SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
-
Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
-
"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."
-
"We believe that by adding audience insights to what would otherwise be not differentiated inventory, you make it more valuable," he said. "Starting from the social networking environment … people tell you a lot about themselves in unstructured data. Once you structure it and make it useful not only as a seller, you make it useful to a buyer."
-
"News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's audience segmentation service to bolster planning and measurement projects. "
-
SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
-
Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
-
"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."
-
"We believe that by adding audience insights to what would otherwise be not differentiated inventory, you make it more valuable," he said. "Starting from the social networking environment … people tell you a lot about themselves in unstructured data. Once you structure it and make it useful not only as a seller, you make it useful to a buyer."
-
"News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's audience segmentation service to bolster planning and measurement projects. "
-
SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
-
Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
-
"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."
-
"We believe that by adding audience insights to what would otherwise be not differentiated inventory, you make it more valuable," he said. "Starting from the social networking environment … people tell you a lot about themselves in unstructured data. Once you structure it and make it useful not only as a seller, you make it useful to a buyer."
-
"News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's audience segmentation service to bolster planning and measurement projects. "
-
SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
-
Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
-
"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."
-
"We believe that by adding audience insights to what would otherwise be not differentiated inventory, you make it more valuable," he said. "Starting from the social networking environment … people tell you a lot about themselves in unstructured data. Once you structure it and make it useful not only as a seller, you make it useful to a buyer."
-
"News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's audience segmentation service to bolster planning and measurement projects. "
-
SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
-
Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
-
"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."
-
"We believe that by adding audience insights to what would otherwise be not differentiated inventory, you make it more valuable," he said. "Starting from the social networking environment … people tell you a lot about themselves in unstructured data. Once you structure it and make it useful not only as a seller, you make it useful to a buyer."
-
"News Corporation's Fox Audience Network (FAN) and WPP Group have forged an alliance that will see the two companies share key consumer insights from the digital space, it has been announced. Under the terms of the deal, WPP will be entitled to tap FAN's audience segmentation service to bolster planning and measurement projects. "
-
SoundCloud lets you move music fast & easy. The platform takes the daily hassle out of receiving, sending & distributing music for artists, record labels & other music professionals.
-
Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
-
"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."
-
Augmented ID is a TAT concept that visualizes the digital identities of people you meet in real life.
-
"As Lord Mandelson and TalkTalk debate whether internet access constitutes a human right, we consulted six web experts."








