Companies are constantly telling you about how their service works or why their capabilities are better than their competitors. Instead, wouldn't it be refreshing to just hear about how a service solves your problems?

Check out our Marketer Solutions section in this month's newsletter that focuses on just this.

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We hope you'll join us for some lively conversation in November. Be sure to find us afterward if you're interested to talk more!

OMMA Adnets: Vetting the Data: Which Targeting Points Get You Closest to Your Audience and Your Goals?
With: Rapp Digital, Wharton Interactive Media Initiative, and BlueKai

Tuesday, November 3rd
Sign up here.

Ad:tech NY: Defining the New Media Currency - How to Bring Traditional Media Metrics Online, or Should We?
With: Microsoft, Nielsen, comScore, Experian Hitwise, and ThingEquity LLC

Wednesday, November 4th
Sign up here.

Ad:tech NY: The Science of Targeting: Turning Data into Scalable, Actionable Insights
With: Facebook, Yahoo!, Google, and Omnicom Media Group Digital

Thursday, November 5th
Sign up here.

IAB AD Operations Summit: Yours, Mine, Ours? Who Controls the Data & Why It Matters
With: Google, Yahoo!, and ValueClick Media

Monday, November 16th
Sign up here.

If you like to keep track of a lot of Quantcast publisher profiles, whether they are your own properties or properties of others, the new Favorites page lets you watch them all in one place. And you only see the data you are interested in.

To start using Favorites, login to Quantcast and go to a favorite publisher profile, such as http://www.quantcast.com/gawker.com. Underneath the site name, click the Add to Favorites button.

You are now on the Favorites page, and you will see some audience information relating to the property you just added.

You can add more favorite properties at this point by clicking the Edit Favorites button and typing in their name – subdomains and even media networks can be included. You can also remove and reorder your favorites in the Edit Favorites window.

For each of your favorite properties you can select to show a host of different audience data. Click the Customize Columns button to change and reorder the measurements you see. You'll find that you can view many different summary measurements about your favorite properties: demographics, affinity, traffic frequency, and more.
 
It's easy to return to the Favorites page. Just login to Quantcast and click the Favorites link in the navigation bar at the top of any page. It's next to the links to Home, Marketer, Planner, etc.

On Monday of last week, we hosted a lively discussion around the topic of reaching the right audience online with Coca-Cola's Carol Kruse, Verizon's Suzy Deering, Initiative's Jeff Graham and our moderator, Wenda Harris Millard of Medialink.

We had a packed house but in case you missed it, here are the highlights:

Wenda Harris Millard, President of Medialink
Jeff Graham, EVP, Worldwide Director of Performance, Initiative
Suzy Deering, Executive Director Sponsorships, Verizon
Carol Kruse, VP, Global Interactive Marketing, The Coca-Cola Company
Todd Teresi, Chief Revenue Officer, Quantcast

View the full version here:

You may already know about our top sites listing providing a comprehensive list of the top 1 million sites ranked by Quantcast based on the number of people that visit the site in a one month period. The list indicates whether the site is a Quantified Publisher via the use of our purple alpha seal. Recently we added a new white version of this seal indicating that the property is Partially Quantified.

Partially Quantified means that either the site is a participant in the Quantcast Marketer program or that while the entire site does not carry Quantcast Measurement Tags, certain subdomains do. For example, money.cnn.com and abcnews.go.com are the Quantified sub domains of CNN Money and ABC News respectively.

And don’t forget, you can download the top 1 million sites via the link at the bottom of the page, and it's completely free!

We've added data vintage and update status information to the Quantcast service. You will now notice vintage data next to audience profile information highlighting when the data was last updated and when it is next scheduled for a refresh.

You can also get a summary of all current data schedules via the 'Data Updates' link at the top of the page.

Valuing Audiences in Real-Time: How Do Brand Advertisers Migrate to the New Model?

Sign-up to attend here.

Join us and industry leader Wenda Harris Millard for a spirited conversation about how audience definition and delivery change in a digital environment with panelists:

Tim Mapes, Senior VP, Marketing for Delta
Suzy Deering, Executive Director Sponsorships for Verizon
Carol Kruse, VP, Global Interactive Marketing for The Coca-Cola Company

Opening & Industry Landscape Overview:
Todd Teresi — Chief Revenue Officer, Quantcast

Monday, September 21st at 10 am at The Paley Center for Media, 25 West 52nd Street, New York, NY.

Looking to better understand what we do? Do you want to get more out of our solution but not sure where to start?

We’ve boiled what we do down for you into 3 easy steps.

Three more tips for getting the most from our reports – check it out.

Reading demographics, "audience also likes," and traffic frequency:

Here are some tips for learning about additional sites your audience is likely to visit, what percentage are "addicts" to your site and your audience composition.

You can also visit here for the full overview.

Every month millions of people use our "Audience Reports" to get crucial measurement insight into website traffic. To help you get started, we've created an easy way to read our reports, as well as some "Power Tips" explaining how Quantcast can do more for you.

Throughout the next few posts we’ll guide you through reading our reports and also bring you some tips. You can also visit here for the full overview.

A paper by researchers at Berkeley discussing Flash cookies, including Quantcast's use of them, has received recent press attention highlighting the potential to reinstate browser cookies based on Flash Stored Objects (FSOs – a Flash based cookie).

Quantcast has always focused on delivering the most accurate audience measurement to our customers and as we’ve introduced new capabilities such as Flash measurement we’ve attempted to keep our measurement processes synchronized and as accurate as possible. One side effect of this synchronization is that a deleted browser cookie could be set to match the FSO, resulting in the reinstatement of a previously deleted cookie value.

We immediately took steps to remedy the behavior and have altered the process by which browser cookies and FSOs are set. We have confirmed with the Berkeley researchers that the restoration behavior no longer occurs.

As is required of our MRC accreditation process we are inspecting all measurement data carefully to understand and quantify any impact that this change would have on our audience measurement and reporting processes.

It should be noted that Quantcast uses Flash cookies for measurement purposes only and not for any form of targeted content delivery. Delivery opt-out, both directly here on the Quantcast site and on the Networked Advertising Initiative site has remained in full effect throughout and is neither impacted by our previous configuration or by the changes we have recently made.

AlwaysOn have just announced their Global 250 Top Private Companies and we're excited to say that this year's Overall winner is…Quantcast!

Here's what AlwaysOn had to say "Our overall winner, which joins a prestigious fraternity of previous top picks that includes companies such as Google, Twitter, and salesforce.com, is rapidly becoming the new standard in online measurement."

Many thanks to AlwaysOn for the recognition. For their Quantcast overview and the full list of winners for 2009 visit http://alwayson.goingon.com/permalink/post/32825.

Mark your calendars for the upcoming AlwaysOn Stanford Summit: Meet the New Captains of Innovation, which will take place from July 28-30th at the Frances C. Arrillaga Alumni Center at Stanford University in Palo Alto, CA. Stop by for our panel Is the Internet Optimizing Madison Avenue Out of Business – or Enabling a Revolution? on July 30th at 1:30. Full info here and below:

July 30th @ 1:30 p.m. PDT

Is the Internet optimizing Madison Avenue out of business -- or enabling a revolution?
As online advertising continues to ramp up, who will grab consumer eyeballs going forward and how will the behavior of media buyers evolve?

Moderator: Rich LeFurgy, Founding Chairman, IAB & General Partner, Archer
Konrad Feldman, CEO, Quantcast
Frank Addante, CEO, the Rubicon Project
Josh James, Co-founder & CEO, Omniture
Jon Raj, Chief Digital Officer, OMD

Publishers have long been using Quantcast to accurately measure and describe their audiences. More recently, Marketers have gained access to rich insights regarding their valuable consumer targets.

Today we launched Quantcast Media Program to connect Marketers and Publishers using consistent, actionable and accurate data applied at the impression level. A first for the industry.

Now, Marketers can access audiences of millions who look like their most desirable consumer - in a uniform way, at scale, across the industry's leading online publishers.

Quantcast Media Program provides advertisers with the first scalable way to define target audiences via their own data insights and apply this custom segmentation consistently throughout the buying process. Publishers are now able to provide improved inventory packaging and expand the range of advertisers they can effectively serve.

See what AdAge had to say.

And what leading buyers and sellers think:

"Advertisers ultimately want to deliver the right message to the right audience, and this system allows us to provide an even greater level of granularity and targeting capability across our broad range of quality content," said Peter Naylor, Senior Vice President, Digital Sales, NBC Universal. "We're pleased to be working with Quantcast to help add that additional insight and value for our clients."

"While the future of advertising is addressable, Quantcast takes this concept one step further by giving the advertiser control over defining their own consumer segments and consistently applying those definitions across media outlets," says Ed Montes, EVP and Managing Director, Havas Digital. "By defining audience segments based off our own unique consumer engagements, we are able to obtain a much clearer view of our consumer and to have confidence that our messages are reaching the right audiences."

Learn more about Quantcast Media Program today!

Advertisers and media companies are constantly searching for better ways to evaluate advertising effectiveness and media consumption across platforms. Today, we announced our partnership with TiVo to bring the advertising marketplace an innovative TV and Internet audience reporting solution to provide cross-platform insights on an unprecedented scale. This new solution is the most comprehensive cross-platform media analysis solution available for correlating television viewership and online activity.

The TiVo/Quantcast partnership marries television viewership data from TiVo's 35,000 household-strong opt-in Power||Watch™ rating panel and directly-measured data from Quantcast's innovative direct measurement offering. The unique approach will deliver unprecedented insights on the overlap that exists between TV and online audiences and the effectiveness of TV advertising at driving specific downstream online actions (and vice-versa).

At Quantcast, we are focused on helping advertisers and media companies improve their understanding of real-time audiences, so that addressable advertising solutions can evolve, and this new partnership is a critical part of that effort. 

You can find more details on the offering at the TV/Online Advertising Effectiveness overview and to inquire about using the service reach out to us directly.

Next week on Tuesday, June 2nd, Quantcast CEO, Konrad Feldman will speak at the Digital Media Summit as part of Internet Week. The conference, organized by GCA Savvian, will bring together top leaders to discuss sell-side topics of the digital media industry. The panel will be moderated by Randall Rothenberg, CEO of the IAB, and will also include BlueKai, ContextWeb and Media6degrees. Internet Week New York is a week-long festival of events saluting New York's thriving Internet industry and the many talented companies, organizations, and innovators creating the future of online media. It is presented by IADAS & The Mayor's Office of Film, Theater, and Broadcasting.

Today, we launched Quantcast Marketer - a free service we've had in closed beta for the past 6 months. It's a significant addition to our product offering, and provides marketers - for the first time ever - the ability to easily obtain valuable demographic and interest-based insights about their customers as they are exposed to advertising and/or interact with content or functionality on brand sites.

Most importantly, Quantcast Marketer enables these proprietary insights to be used to identify where larger groups of similar consumers can be found across the Web - a significant improvement over the widely used "retargeting" tactic, which limits a marketer's ability to reach only those customers who have actually visited a brand site.

Premier agencies (Razorfish, Neo@Ogilvy) and marketers (Lenovo, Kia, Scottrade and Virgin America) joined over 40 participants in the Quantcast beta program, representing product categories from CPG, Financial Services, Travel, Automotive, Technology, and Education. You can explore case studies here.

If you are a marketer or agency, you can begin using Quantcast Marketer today by completing this form.

Thank you to everyone who participated in Quantcast Marketer's beta program. We look forward to receiving continued input now that it is available publicly.

Just in time for the close of Q1, our Quantified Publisher program has hit another milestone surpassing 6 billion impressions in a single day for the first time on March 26^th, 2009.

That's over 164 billion impressions in the proceeding 30 days, and all of that with the industry's fastest measurement tags.

A big thanks to all of our Quantified Publishers!

Part of Quantcast's commitment to our customers is a program of continual development in our core technology infrastructure – lower latency and better availability makes for a happier consumer experience. The latest independent tests of our service show performance levels that clearly lead the industry.

Recently, our global network of data centers passed an important milestone – recording over 100k media consumption events per second at peak load. While our volume has increased massively, we've also been able to improve the performance and we're pleased to provide the latest pixel performance results from Gomez, a leading independent provider of web experience management solutions.

February 2009 performance results from Gomez show Quantcast delivering a US mean pixel response time of just 40.04ms. That's 1.86x faster than Google, 4.60x faster than Omniture, 4.88x faster than comScore and whopping 8.37x faster than Nielsen. 

Click here for more details.

If you haven't had a chance to check out the Technology Review piece from this month on the challenges, issues and promise of digital measurement today, it's worth a look. We enjoyed the article's basic question about measurement, "Why care about something as arcane as dodgy audience measurement?" With a perspective of a publisher himself, writer Jason Pontin understands the answer to this question all too well – and describes the importance of audience measurement to the future of the media industry. Pontin pulls apart the story of measurement's past, present and future, examining outdated panel-centric models and cutting to the chase about the number one challenge in digital, "...what worked with television doesn't work nearly so well with the Web." Pontin goes on to have a look at the promise of 'built for digital' approaches, and spends time with our CEO Konrad Feldman and Co-Founder Paul Sutter in our San Francisco office to get a better sense of how we do what we do – which ultimately is about a lot more than just measurement. The piece is an important look at the bigger picture issues facing media and advertisers today, and we're thrilled to be part of the dialogue regarding real solutions. It's great to see more mainstream media channels examining this story – and we're eager to keep the conversation going.