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Yesterday we looked at the share of web consumption across Europe held by the major Operating Systems.Today's chart examines the share within specific countries.
When it comes to the fraction of web consumption attributable to different operating systems, in Europe Microsoft Windows dominates.
While Windows’ share is declining, OS X still has a long way to go to even reach double digits. However, OS X has gained substantially from its position a year ago and Mobile is up a whopping 263% Year over Year in its relative share of web consumption in Europe.
Last week Palm announced disappointing results. A quick look a Palm's share of mobile web consumption this year shows stalling growth for their Pre and while Pixi is up, it won't make much impact on the overall share numbers.
Palm also discussed the next version of their mobile operating system webOS
1.4. As you can see in the webOS version trend chart below, devices carrying
that version are already making an appearance.
Apple recently announced a lawsuit against HTC relating to patent infringement. Today we're taking a look at some of the models that contribute to HTC's share of mobile web consumption in North America. As we saw last month, in January HTC models accounted for 8.5% of mobile web consumption in North America. In February that had grown to 8.7% split among the following models.
Below we summarize the trends since HTC's entry into the North American marketplace.
Yesterday we saw Apple’s leadership in mobile web consumption in North America. Around the rest of the world the picture is (mostly) the same though a big difference from North America is the Symbian share in other regions.
Apple’s lead in share of mobile web consumption is significant.
Android’s performance in the last quarter has been strong, and more recently the BlackBerry RIM OS started to reverse last year's recent trend.
While Apple’s market share continues to decline (remember they’re still gaining the most in absolute mobile web consumption), the competition have a long way to go before there’s a real fight on their hands.
Yesterday we saw how Microsoft’s Windows dominated North American operating system market share from a web consumption perspective. Today we’re looking around the world.
As we can see, Microsoft is even more dominant outside of North America and in the world’s two most populous nations this dominance is even greater.
When it comes to operating system share, as estimated from the relative share of web consumption observed through Quantcast’s audience measurement services, Microsoft Windows leads the market by a long way, though is experiencing a gradual decline.
Having held steady in the last three months of ‘09 (reflecting Windows 7 adoption) the decline started up again in January as a result of a strong holiday season for Apple.
Here we summarize the relative change in market share, so Apple’s gain in share from 10.2% in December ‘09 to 10.9% in January ‘10 reflects a +7.0% increase in Apple’s relative share in the past month.
Apple's share of mobile web consumption in North American has declined from its Dec '08 peak, but given how much the market has grown, it's still gaining the largest absolute volume in the market every month.
While BlackBerry has the largest number of smartphones in market, its lack of web browsing experience to match Apple and Android devices means that proportionally its devices are used far less for web surfing.

While recognition is certainly always appreciated, today, what we are most proud of is our fantastic team. We consider ourselves lucky to have some of the industry's most talented individuals and it's this team, 70 strong and growing, who have transformed the audience measurement landscape from static, retrospective aggregate reporting to live, impression level data that connects the planning, buying, and media fulfillment processes and delivers the most consistent and accountable audiences for the world's media marketplace.
We recognize and applaud the programming wizardry and algorithmic brawn performed daily...hats off to you!
For more on the article, visit Fast Company here.
To join our team and help take us to the next level, visit www.quantcast.com/careers
Today, over 10 million web destinations and growing are Quantified and hundreds of marketers are using our solution. So, we are constantly looking for ways to help you get the most from Quantcast.
On Wednesday, February 24th, Quantcast will launch its webinar Tutorial Series to help you do just that.
Each Tutorial webinar will be, roughly, a 30-minute session that combines training and a question and answer period with one of our product specialists. If you aren’t able to make it that day, all Tutorials will be posted the next day on our site.
Sign up here and join us for the 1st one:
How to Get Quantified in Under 30 Minutes
February 24th at 11am PST/2pm EST
In this session, you’ll quickly learn the ins and outs of setting up an account, tagging your site, configuring your profile and understanding and using your data.
Check back here soon for updates on what’s up next in our Tutorial series!
From a vendor perspective, Apple dominates the share of mobile web consumption. HTC’s Android based devices give it second place with BlackBerry in third and Motorola’s DROID propelling them to fourth place in recent months.
The ‘Other’ group includes, among others, Sony’s PSP, LG and Nintendo’s DSi.
MTV Networks announced today that it will partner with Quantcast to offer advertisers industry-leading capabilities to better reach their audiences on sites in MTVN's domestic online portfolio, including MTV.com, VH1.com, ComedyCentral.com and Spike.com, as well as on partner sites in the company's Tribes vertical ad network. Powered by Quantcast, MTVN advertisers can now target video and display activity at the impression level based on audience criteria, enabling improved delivery of targets such as "Moms with Kids" or "High Income Men." These capabilities will significantly increase advertisers' ability to effectively reach their most relevant consumers. MTVN is among the first premium publishers to offer this level of targeting through the Quantcast Media Program on premium video content online.
MTVN has over 200 owned-and-operated domestic Web sites and more than 240 Tribes publishers. Through its participation in Quantcast's Media Program service, MTVN is able to help its advertisers reach their core target consumers by connecting real-time audience data for all U.S. Internet users with its video and display advertising inventory.
"This new capability now provides our advertisers with efficient targeting, adjacency to quality content, and extensive reach. There are very few media companies capable of solving for all three of these primary needs of advertisers," said Kevin Arrix, EVP of Digital Advertising Sales for MTVN. "Ultimately, we're giving our advertisers the ability to laser-focus their marketing messages while connecting our audiences with the brands and products that are most relevant to them."
To read more from MediaWeek, go here.
The share of total page views consumed by mobile devices continues to grow. Here we see the trend over the past two years.
The chart below summarizes the rapid growth that mobile is seeing.
Note, this analysis is focused on mobile consumption of general web content, not specialized mobile sites or Mobile Apps. For further details see our 2009 Mobile Web Trends Report.






