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Date: Thursday, 24 Jul 2014 04:14

In one of the largest studies of people's attitudes towards native advertising, 62% said that it didn't help to enhance the reputation of news sites, but brands were seen to benefit from appearing on highly trusted media sites.

The study shows that media companies carry a far higher risk to their reputation and value perception in allowing native advertising than their brand advertisers. However, native advertising on business news, and entertainment news sites, was less problematic than on general news sites. 

In addition, six out of 10 people visiting general news sites said it was not clear if a brand had paid for the content.

Author: "--" Tags: "A Top Story, Content Marketing, Every Co..."
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Date: Wednesday, 23 Jul 2014 02:51

Thanksgiving2013 261

Intel missed the mobile market but it is determined not to miss out on wearables. Mike Bell, Intel vice president and general manager of the company’s New Devices Group; and Jeff Holove, now a general manager in Bell’s New Devices Group  discuss Intel’s strategies.

By Intel Free Press

In March, Intel announced it had completed the acquisition of Basis Science Inc., a privately held company specializing in wearable device technologies for health and wellness. With major industry players like Apple, Google, Samsung, Intel and others racing to grab a share of the expected $8 billion wearables market by 2018, the Basis acquisition was viewed as a move that would help Intel accelerate its wearable focus. 

Q. What is Intel’s wearable strategy?

Author: "--" Tags: "INTC"
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Date: Tuesday, 22 Jul 2014 00:20

NSA  2

The National Security Agency (NSA) has lots of computer power but what it needs the most is brain power. It's not too early to plan ahead. A friend gave me a copy of an activity book for kids published by the NSA. Here's a few pages:

Author: "--" Tags: "A Top Story, Security"
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Date: Monday, 21 Jul 2014 21:18

20140402 DSC02302

SF historian Gary Kamiya signing a copy of his book "Cool Gray City of Love."

San Francisco's transformation into a bedroom community for Silicon Valley's business parks is a huge mistake because tech companies should be exposing their people to the city's rich diversity and its incredible culture, a history steeped in more than 150 years of media innovations.

San Francisco historian Gary Kamiya, writing in the San Francisco Chronicle, tells the story of San Francisco's early newspapers (and the passionate duels using the pen and the gun):

Author: "--" Tags: "A Top Story, History, Media Technologies..."
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Date: Friday, 18 Jul 2014 21:44

Editor's Note: Wall Street and VC investors seek out companies selling services in the human resources (HR) sector, as compliance with new legislation grows in complexity.

Guest column: By Burton Goldfield, CEO, TriNet.

If you look at the HR cloud market, you’ll find recent growing financial interest and investment in cloud-based, human capital management. Companies like TriNet, Paylocity, Workday and Paycom have all had recent IPOs, while ZenPayroll and Zenefits have received VC funding. Additionally, within the last two years Oracle and Salesforce.com have acquired Internet-based HR software firms.

So, what fuels the recent interest in HR services companies?

Author: "--" Tags: "Guest Posts"
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Date: Friday, 18 Jul 2014 21:16

Ray Wang, principal analyst at Constellation Research, has a new video interview series sponsored by Actian, a "Big Data 2.0" company. I watched the latest one, an interview with Vibhor Rastogi from Intel Capital Group. What's the subject? Big data.

Here's the video:

Author: "--" Tags: "MediaWatch"
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Date: Thursday, 17 Jul 2014 21:55

The media industry, including digital media companies, is breathtakingly silent on the issue of advertising fraud.

What other industry would sit quietly while being robbed in broad daylight on such a massive scale? As huge as $6 billion to an astounding $16 billion a year is being siphoned away from the media industry through fraudulent advertising methods.

Why isn't the media industry screaming mad about this?! Instead it is blind, dumb, and dumber about this issue.

The media industry needs to band together to stop ad fraud today. It should insist that its advertisers, the big brands, sign a pledge not to support ad fraud and only advertise on real media sites.

It's in the advertisers' interests to support a healthy independent media sector staffed by professionals producing quality content on which their ads will perform fabulously. It's a virtuous circle that keeps producing professional quality media.

But what we have instead, is a race to the bottom as quality of media goes down on falling ad revenues and advertising performance plunges. 

Author: "--" Tags: "A Top Story, MediaWatch"
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Date: Thursday, 17 Jul 2014 02:09

AdFraud

An article from Ad Age about a recent campaign from video ad server firm Vindico.

I recently spoke with Forensiq an interesting startup based in New York that has technologies capable of shutting down advertising fraud — a huge problem for the media industry.

The Interactive Advertising Bureau (IAB) trade body estimates ad fraud in 2013 to be at least $6 billion to $7 billion but it could be as high as $16 billion in the US. The Wall Street Journal reports that 35% of Internet traffic is bogus.

And no one is prosecuted.

Author: "--" Tags: "A Top Story, Media Technologies, MediaWa..."
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Date: Wednesday, 16 Jul 2014 01:58

IntegrationMural 1 2

I'm adamant that San Francisco shouldn't be allowed to be made into a bedroom community for Silicon Valley's business parks. Original ideas require original experiences and companies should take advantage of that and not force their staff onto a bus and ship them to a central holding facility for the day.

San Francisco offers a treasure trove of original experiences. Silicon Valley staff should be told to stay off the bus, telecommute, and get out and about. It'll generate new experiences and possibly new ideas. The same experience every day, waiting for your cubicle to pick you up, won't generate anything new.

Why do we have hundreds of To-Do list apps, Email managers, calendars, get-food-delivered apps...? There's a cornucopia of mundane and me-too apps. Original ideas come from original experiences. Watching the world on Youtube or from a bus window doesn't work. You have to be in it which is a good thing.

By staying off the bus the tech workers become integrated into their neighborhoods. If they stay off the bus their neighbors might even get to know them.

City or company culture?

Inclusion works better for communities than division. The tech workers might even notice some city problems and come up with an app for that.

Separation works better for establishing company culture and that's why Google and the others do it. It never used to be cool to be seen as a "company man" or woman. Eating at the company store and hanging with the company all day, and only using company services. That's a cultural win for Google et al, because that was not considered remotely cool for many decades.

Can the needs of corporate culture trump community culture? Maybe, but in the long term community needs will always win out over the demands of company culture and that's what city officials will ultimately choose. Because company culture is in its very nature and reason for existence, divisive and not inclusive. That's not a good thing especially for a city, where every kind of people have to live together and learn how to sort out problems together.

[London is an excellent example of how the culture has managed to teach people from so many countries, how to peacefully live together, marry together, and create a future together. The UK media deserves much of the credit.]

Please see:  

San Francisco's Incredible History Of Media Innovation -SVW

 San Francisco's Culture War With Silicon Valley's Cubicle Culture -SVW

San Francisco: An Epicenter Of Creativity -SVW

Author: "--" Tags: "A Top Story, CultureWatch, Tech+Communit..."
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Date: Tuesday, 15 Jul 2014 23:09

Wardenclyffe 1904

Wireless power pioneer Nikola Tesla’s Wardenclyffe lab building, seen in 1904. (Image source: commons.wikimedia.org)

By Intel Free Press

If you’ve been keeping up with trade shows and tech blogs, you might think that some new breakthrough in wireless energy transfer has taken place in the past year. It hasn’t.

Intel and others have been talking about wireless charging for years. Intel’s former lab located at the University of Washington in Seattle had wireless charging as part of its charter. And in 2009 researchers were demonstrating a magnetic resonance project sending radio signals and power in the same transmission.

Today, the idea and the technology is gaining momentum.

Author: "--" Tags: "INTC"
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Date: Tuesday, 15 Jul 2014 01:05

I'm a strong opponent of native advertising in key publications such as the New York Times. It's a bad strategy for the publisher and advertiser.

Here is yet another study that shows readers don't trust native ads. Contently commissioned the survey reports Matthew Flamm at AdAge:

Author: "--" Tags: "A Top Story, MediaWatch"
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Date: Monday, 14 Jul 2014 22:34

20140515 DSC3662

A massive metal cast of a sailfish seems to soar out of the desk of Ray Zinn, Silicon Valley's longest serving CEO, founder of Micrel [MCRL:NASDAQ GS], a leading chip company that produces essential components for smartphones, consumer electronics and enterprise networks. 

At 76, he's been running Micrel since its creation in 1978. In 2014 Micrel celebrates 20 years as a public company and a highly profitable one for its long-term shareholders.

Author: "--" Tags: "A Top Story, History, Thoughtleaders"
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Date: Thursday, 10 Jul 2014 20:17

PRWeek

All the evidence gathered from PRWeek's investigations over the past month points to a couple of crucial conclusions...

Danny Rogers, Editor-in-Chief of PRWeek spells out the future in his recent column: The death of PR agencies — as we know them

Attending the recent International Festival of Creativity, I was struck once again by the fact that advertising and PR are increasingly the same thing...

There used to be a fundamental difference between the two marketing disciplines. Advertising was about paid-for promotion; TV commercials and billboards. PR was about editorial persuasion; selling stories to journalists. And while the distinction between bought media and earned media still exists, you now find their executives working across both.

Author: "--" Tags: "A Top Story, PRWatch"
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Date: Tuesday, 08 Jul 2014 19:02

In2Innovation 5

David Matahai, Director of Marketing Communications at Hyundai.

Every company is a media company because it has to be, because the traditional media outlets no longer have the means, or pageviews to help tell the stories of companies, and their communities. 

The explosion of content marketing is proof that the concept of 'every company is a media company' is becoming understood by the mainstream. It is resulting in a tidal wave of media content about companies, commissioned by the companies themselves.

However, this is nothing to do with being a media company. Media companies don't write or produce media about themselves. What do media companies do?

Author: "--" Tags: "A Top Story, Content Marketing, Every Co..."
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Date: Tuesday, 08 Jul 2014 02:38

Roya on Fox News

Susan Lucas-Conwell is helping to organize a fundraiser for Women's Annex Foundation, at IBM's offices in Foster City this Thursday July 10, featuring Roya Mahboob, a young female entrepreneur from Afghanistan. She is building classrooms for female students and runs her own IT company.

Dana Nachman, award winning documentary filmaker will interview Roya. Pre-registration is required: An Evening with Roya Mahboob Tickets, Foster City - Eventbrite

Author: "--" Tags: "A Top Story"
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Date: Monday, 07 Jul 2014 23:49

Appdev

(image credit: Dennis Stachel for GDC Europe)

By Intel Free Press

When Asus announced its first Android smartphones several months ago, the top-five PC maker played up the product line’s range of sizes, a new interface called ZenUI and an array of striking pastel colors.

But the company’s announcement also included mention of a factory-installed feature that it didn’t even make — an app called Omlet Chat that was developed by MobiSocial, a startup comprising Stanford University computer science Professor Monica Lam and three doctoral students.

Author: "--" Tags: "INTC"
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Date: Friday, 04 Jul 2014 02:09

MattCutts

After 15 years as head of the webspam team at Google, Matt Cutts says he is taking a long break, to spend more time with his wife and family.

It's the same language that senior executives often use when suddenly departing their employer. I wouldn't blame him if he doesn't come back because he is often the target of much vitriol and anger from the SEO (Search Engine Optimization) communities every time Google changes its algorithm every few months.

Cutts has one of the toughest jobs at Google he has to explain Google's mysterious search algorithm and why some sites rank high or low. It's a highly charged arena because the livelihood of hundreds of thousands of people depend on Google ranking their business as a trusted online entity.

Yet Google's algorithm changes can sometimes plunge a site's rank for no apparent reason, which leads to a lot of hate aimed at Matt Cutts — largely because he's the only Google representative that people know. 

It's a frustrating job because Cutts can't reveal how Google uses its 200+ signals in determining search quality and rank because spammers would take advantage of that information. He can only advise that certain behaviors, such as publishing guest posts on blogs, might be punished by Google.

I've long advised businesses to let the search engines optimize themselves and invest their money on optimizing their web sites for their visitors first, and the searchbots second.  [It always generates a lot of hate mail from the SEO sector.]

Here's Matt Cutts announcement:  

Author: "--" Tags: "A Top Story, SearchWatch"
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Date: Friday, 04 Jul 2014 00:12

 

Boris Babayan

Eighty-year old Boris Babayan was the chief designer of the Soviet Union's Elbrus supercomputer, a unique combination of real-time control and high-performance.

 By Intel Free Press

Babayan, 80, began his student career in 1951 doing some of the world’s earliest work in computer science, including inventing one of the ways that computers execute calculations: carry-save arithmetic, which is still used today. He became one of the pioneers of supercomputing during the Soviet-era.

Author: "--" Tags: "A Top Story, INTC"
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Date: Tuesday, 17 Jun 2014 17:24

I'm looking forward to speaking at FutureComms14 conference in London Wednesday (tomorrow). It's a brand new conference organized by Mynewsdesk, a Norwegian media technologies company that provides companies with a digital newsroom.

The wonderful Deirdre Breakenridge will kickstart the morning. I'm speaking late morning on: What Happens When Every Company is a Media Company? 

And I'll be on a panel discussion in the afternoon (post 3pm coffee break thankfully) on: "What are the technologies of PR?" chaired by the always insightful Neville Hobson.

Here's the lineup:

Author: "--" Tags: "A Top Story, Every Company is a Media Co..."
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Date: Thursday, 12 Jun 2014 23:11

2014 06 12 14 39 21

I'm setting off to London and Warsaw (above) and will be back in early July.

Next week on June 18 I will be speaking at FutureComms14 in London, a brand new conference organized by Mynewsdesk, a Swedish media technologies startup. 

It was nearly ten years ago that I started talking and writing about how every company is a media company. Maybe that's an obvious statement today but it certainly wasn't then and I had to do a lot of education around this subject. I did a lot of talks, at conferences, at lunchtime brown bag meetups, and at many evening events.

I did them because I believe it's an important idea and that once it is fully understood it will transform every business.  And that's exactly what is happening.

Every Company is a Media Company.     EC=MC -- the transformative business equation of our times.

What's next? It's not questions such as: How does a company become a media company? How do I produce video content? What technologies do I need? Do I need a newsroom? They are easy to answer.

Author: "--" Tags: "Content Marketing, Every Company is a Me..."
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