There are different types of marketing and advertising strategies available in the market today. Some of them make use of conventional means that are low cost. The means that are used in this type of advertising are flash mobs, sticker bombing graffiti etc. One such advertising technique is Guerrilla marketing. This strategy is commonly utilized often in large network or localized fashion of individual cells. These are used to promote or convey an idea or a product. The guerilla marketing term was traced from guerrilla welfare that makes use of typical tactics so that the goal can be achieved. It is very well known that today’s market has become unforgiving as well as competitive. Therefore, it is very important to gather knowledge and make us of this type of advertising strategies. Know about what is Guerrilla marketing?

About Guerrilla Marketing

•    This technique of building advertising strategies is commonly geared for a small entrepreneur and business.

•    This is based on the psychology of human being rather than guesswork, judgment, and experience.

•    The basic statistics to measure the business should be profits instead of sales. The marketer of the business must concentrate on the number of new relationships made on monthly basis.

•    The marketer’s concentration should be on limited products and services. This will help the marketer to create an excellence standard in the market.

•    The acute focus should be on the existing customers and get referrals from them.

Getting into More Details on Guerrilla Marketing

Whenever the Guerrilla marketers carry out campaigns they make use of combined marketing methods. The concentration should be to cooperate with all other businesses instead of thinking about the competition. The marketers make use of current technologies like a tool so that the business can be built. The messages are made focusing on small or individual groups. The marketers make use of effective frequency in place of creation of new messages.

Is the day of the professional blogger finally coming to pass? Scoble made his living blogging and Om Malik is beginning to, and Frank Barnako has just listed five others he feels should follow suit. (Frank is blogging full-time now as well.)

So, is the day of the pro blogger finally coming into being? Other than for blog celebs and notable personalities who have carved a niche for themselves, along with a few forward-thinking media or tech companies, I doubt it.

You recall…some of you at least…I started something called the Professional Bloggers Association a year or so ago. It was an idea that I thought had legs at the time, but as it has turned out, most people who blog for a company don’t do it full-time and there seems to be not much call for outsourced professional bloggers either. It’s true quite a number of people blog for various and sundry blog networks like B5 and WIN, but most of those don’t earn enough to make a living doing it.

Other than Simply Hired and Indeed, which seem to return many of the same results, job boards don’t list many openings for bloggers. Consider the fact, too, that Recruiting.com’s Blogger Jobs blog couldn’t find enough content to make the site viable and essentially shut it down at the end of last year.

Christine Halverson at Stonyfield Farms and Peter Rojas at Engadget may be in a class by themselves. But you are welcome to prove me wrong if you’d like.

For the past several months I’ve been working with Richard Nacht, founder of Blogging Systems, as his VP of Marketing. As such, my time has been limited with what I could do with Radiant Marketing Group. I’m sure you’ve noticed few posts of late.

Richard and I reached an agreement today. I’ll be closing the doors on RMG effective Friday, June 30 to work full-time with the company as a full-fledged employee. I’ve been on a contract basis up until now.

It wasn’t an easy decision to make. RMG was a life-long dream fulfilled. But, what Richard is doing with Blogging Systems is very exciting and he has great vision for impacting not only the real estate industry, but other verticals where blogging and social networking is concerned.

That doesn’t mean I’m leaving the blogosphere. Nothing could be further from the truth. I plan to continue business blogging on the company’s blog and over at Realty Blogging. Plus, this will give me time to blog at Blogging for Good and to get my personal blog, Sweet Tea, up and running.

So, I’ll be around, just not in this suit of clothes. I’m trading the sunrise for a chat bubble! You know what they say, the only constant is change. Stevie Nicks put it this way…

“Well, I’ve been afraid of changing
‘Cause I’ve built my life around you
But time makes you bolder
Even children get older
And I’m getting older too

Having said all that, closing RMG is not the only big news. On Saturday, July 1, the day after I close these doors, I get married for the second (and last) time in my life! Her name is Amie, and she’s a wonderful lady. Wish us well would you.

You may have an Amazon.com affiliate ID you use to sell Amazon products on your blog. A site called BloggerKit makes that very easy to do, tying content-related products to blog posts. All you have to do is copy some javascript to your blog template, and write a special keyword string into your post.

Within a given post add this line: bk_keywords:product name. Be sure and end the line with a period.

Here’s a live example: bk_keywords:Canon Powershot SD450. (I’ve added the javascript below, so you can see products being advertised.) You can also hide the keywords by using comment tags and span tags.

Though I don’t sell stuff via this blog or carry advertising, BloggerKit provides a cool tool for those who would like to. In fact, if you have a very niche-specific blog - digital cameras for example - this would be extremely useful. Give it a try.

[Thanks to Steve Rubel for the heads up]

UPDATE: I noticed when I wrote this post yesterday that FeedFlare did not automatically appear in the footer. It did, however, on the other posts already on the site. I’m guessing that the feature doesn’t show up until Feedburner is pinged. I could be wrong, but that’s what I’m guessing. Anyway, I added a Feedburner ping URL to my list of ping sites to help expedite that process.
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I just learned about a new app that Feedburner has developed to enhance RSS feeds, called FeedFlare. It’s a way to increase community around your posts. According to the Feedburner site, “FeedFlare allows publishers to easily build interactivity into the content they create, making it simple for subscribers to tag, email or share their content with others.”

There are a number of items which can be included in your own personal FeedFlare. Take a look at the items listed in the post footer. I have: Email this, add to del.icio.us, add a comment (which is a bit redundant considering that’s already in the footer), subscribe to this feed, and related posts from Sphere. Alternatively, you might also see one called “related posts from Technorati,” but like the one from Sphere, it only shows up if Feedburner finds such posts.

You can find FeedFlare under the Optimize It tab once you sign in to Feedburner. You have to drop some javascript into the appropriate place on your blog for it to work. Feedburner creates different script based on the type of blog platform you use. You can also create some CSS to enable it to match the look/feel of your blog.

If you’d like to use this, but are not sure how, I’ll be happy to help. (For a price of course.)

[Kudos to Mike Sansone for the heads up.]

Well, maybe not, but that’s what Dave Winer suggests should happen…

“Did Furrier get a good deal? Well, let’s see if he can contain Scoble. The man was big, even in relation to a huge multi-national company. Will his persona swamp a small startup that virtually no one has heard of? Should they change the name now, after all, who’s heard of Podtech, versus who’s heard of Scoble? Kind of a no brainer, don’t you think?”

Scoble was big, is big. As Winer suggests, he does swamp this little startup. Frankly, other than my conjecture that Robert moved to be closer to his son, this really makes no sense whatsoever. Does it?

I read at post at Barnako.com regarding the reason Scoble left Microsoft and it said this, “On his blog, Scoble says Microsoft offered to move him to Silicon Valley, near his son, and he could still work for the company.” Well, that’s it then. He’s moving to be near his son.

Not having a reason to ever peer into Scoble’s personal life, I didn’t know he was divorced, which he apparently has been since 2004 at least. Anyway, if that’s the reason, I can think of no better one. A dad first and blogger second.

Is the day of the professional blogger finally coming to pass? Scoble made his living blogging and Om Malik is beginning to, and Frank Barnako has just listed five others he feels should follow suit. (Frank is blogging full-time now as well.)

So, is the day of the pro blogger finally coming into being? Other than for blog celebs and notable personalities who have carved a niche for themselves, along with a few forward-thinking media or tech companies, I doubt it.

You recall…some of you at least…I started something called the Professional Bloggers Association a year or so ago. It was an idea that I thought had legs at the time, but as it has turned out, most people who blog for a company don’t do it full-time and there seems to be not much call for outsourced professional bloggers either. It’s true quite a number of people blog for various and sundry blog networks like B5 and WIN, but most of those don’t earn enough to make a living doing it.

Other than Simply Hired and Indeed, which seem to return many of the same results, job boards don’t list many openings for bloggers. Consider the fact, too, that Recruiting.com’s Blogger Jobs blog couldn’t find enough content to make the site viable and essentially shut it down at the end of last year.

Christine Halverson at Stonyfield Farms and Peter Rojas at Engadget may be in a class by themselves. But you are welcome to prove me wrong if you’d like.

While there might not call for a Professional Bloggers Association, there very well could be reason to start a business bloggers association. Call it the International Association of Business Bloggers. Or, maybe even break it down by verticals - the Real Estate Bloggers Association, Nursing Bloggers Association, etc. Somebody ought to consider that. Not me, but somebody.

I’m a Googlite. It’s with giddy excitement that I await the almost certain appearance of what is being called Google Office.

First, there was Writely, the online word processing app. Well, first was Gmail, then Google Talk (the one app I don’t use; give me Skype or Yahoo! IM instead). Next came Google Calendar, and now Google Spreadsheets.

The only other thing is a Power Point type app and they’ve got something pretty complimentary to Microsoft Office…and it’s all free! Consider the fact that MS is going Live and it makes for some interesting competition on the horizon.

One of my favorite reads each month is Business 2.0 magazine. One of my favorite journalists is Om Malik. Paid Content today indicates that he is leaving his journalism gig to go full-time with his popular blog Gigaom. His reason: “Those that can, do. Those that can’t, teach.”

Scoble the other day, Malik today. Who’s next?

Toby Bloomberg and I started blogging at about the same time, more or less. (I may have started a few months ahead of her.) We’ve both been at it for two or more years now. While I’ve blogged all over the place (here and here and here and here), Toby has stuck with her Diva Marketing blog and, boy, has that tenacity paid off. She has truly found her voice.

I don’t know if it was Peter Flaschner’s chic, trendy design that lit a fire under her, but Toby’s has really come into her own so far as her online persona is concerned and made a name for herself as a credible voice in using blogs as a marketing tool. Her series on Blogger Stories is a stroke of pure genius.

It’s no lie that I have the most profound respect for Toby as a business blogger, the fact that we started blogging at about the same time notwithstanding. (Her driving on the other hand…well, that’s an entirely different matter!) Oh, and she was the first biz blogger I met in person.

If you’re looking for a blog mentor, perhaps you ought to take a look in her direction. So far as biz blogging is concerned, she’s a Diva!

UPDATE: OK, I’m an idiot. That’s all there is to it. I made a fuss over nothing. I use Flock as my primary browser and the page doesn’t load there. Or, it could be it’s pulling from cache. I don’t know. But, the page does load both in IE and FF. So, duh!, egg on my face.

Regarding the short time-frame I mentioned, that’s only for the nomination period. The next phase is voting. If there is a “dunce” blog category, be sure and nominate me would ya! In the meantime, I’m going for some more coffee. Obviously, I need it!

In truth, being nominated for the Reader’s Choice award is a feather in any blogger’s cap. If you are fortunate enough to win, well, that’s even better. Just ask John Jantsch! :-)

Friday, June 16, is the deadline to submit nominations for the annual MarketingSherpa Reader’s Choice Blog & Podcast Awards. However, the page where that information should be rendered has nothing on it but a headline, and today is the 13th. What gives?

The URL for that page has the word “sample” in it, and it doesn’t help to print the article either because all you’ll get is the headline.

Lastly, there doesn’t seem to be much buzz associated with the awards this year. From what I can tell the article itself was only posted yesterday. That’s when I received an email from MarketingSherpa alerting me of the awards.

Now, I know John Jantsch will win the best small business blog award again for the third year running, but STILL! :-)

So, Anne, when will this be fixed?