Here's Robert in Sweden, talking about life-stage transitions and newspaper reading.

The Pew Research Centre has just released the latest edition of their tracking survey on the news consumption habits of Americans. As usual, there is a wealth of interesting data in the study, confirming what appears to be the general consensus. A particularly interesting tidbit: "The practice of coming across news ...

It's sometimes helpful to look at past perspectives on youth news consumption patterns to help gauge what has and has not worked. This article from 2004 speculated that young people are increasingly unwilling to pay for news information. The strategies offered involved a) introducing free newspapers as a ...

Many in the newspaper industry see Facebook, Myspace and other social networking sites as competitors for reader time.  The theory being that leisure time that young people chatting with each other  eats into the time available for newspaper reading... Contrary to common fears in the news business, Youth Media ...

Credibility is one of the foundations of what modern newspapers have to offer. Look at the marketing materials newspaper companies produce: billboards, posters on newspaper boxes, taglines... invariably, newspaper content is marketed as credible and authoritative. In the three countries surveyed thus far for Youth Media DNA,  this message does not ...

One of the key findings in Youth Media DNA is the extent to which life-stage transitions relate to newspaper readership habits.  We asked former newspaper readers in  Finland, the Netherlands and the U.S. what age they stopped reading the newspaper:  in all countries, over half said they stopped reading a ...

This article appeared in today's New York Times. Given the importance of online news aggregators in the minds of many young readers (particularly in the U.S.), it's important to note that one of the big players in the field isn't the smashing success it's feared to be. ...

In a special session at the World Newspaper Congress in Göteborg, Sweden I have the chance to present a quick snapshot of the three national studies (Netherlands, USA, Finland) and some main findings. The presentation will be available on this blog soon, but here is the press release. http://www.wan-press.org/article17402.html

A quick article on Robert's presentation before the World Congress in Goteburg... You'll need to sign up to gain access, but it's free.

In a special session at the World Newspaper Congress in Göteborg, Sweden I have the chance to present a quick snapshot of the three national studies (Netherlands, USA, Finland) and some main findings. The presentation available on this blog soon, but here is the press release. http://www.wan-press.org/article17402.html

At a World Editors Forum session on weekend editions, it dawned on me that the passion for content and design could be a solution for the young reader dilemma. Focus youth on this edition first and then they will migrate to weekday. I know in our Youth Media DNA studies ...

Youth Media DNA is a study of 15-29 year olds and their attitudes towards and behaviors around media and news. The study of youth transitions has been subject to much debate and discussion in recent years among academics and market research professionals.  We took a broader view of young populations, including ...

The Associated Press unveiled some interesting findings about the future of what newspapers will provide readers... Key findings: Findings: - News is connected to emails - constant checking is linked to boredom in content - contemporary lifestyles impact news consumption (who is sharing shareable information) - consumers want depth but are not getting it - consumers are ...

Aralynn highlighted some work we have done at DECODE on the "first" that young people go through in this complex and ever-changing life-stage. Firsts are life events that happen for the first time. First vote, first blog post, first job, first time living outside my parents home etc. Each of ...

We all stood as the King of Sweden arrived. The Goteborg Symphony played a beautiful (really...i actually got shivers) Swedish piece - Midsummer Virgin. Interesting historical note about WAN from CEO Timothy Balding. Founded in 1948 in Amsterdam with 12 countries, one of its first roles was to advise on the ...

And the debates begin - even before the congress is officially started, I attended some interesting discussions. At one roundtable dinner, the question was posed, "Can newspapers really be authorities on music in the eyes of young people?" My first question is: why not? My second is: can ...

I (Robert) will be in Göteborg, Sweden at the World Newspaper Conference to present the initial finding of the Youth Media DNA International Study. I will post from time to time and do some live blogging in sessions when I am inspired.

Over the past decade, youth readership of paid, printed newspapers has been on the decline. This is obviously a troubling trend for publishers, editors and newspaper champions alike, and there is a wide diversity of opinion about the reasons behind it. There’s also a lack of clarity about how to reverse the ...

A sobering thought occurs when the Golden Pen Award for Press Freedom is awarded to Li Changquig (China) - told the people about infectious disease outbreak prior to authorities wanting information released. Sounds like SARS. China apologized for the delay in communicating to the world. As someone from Toronto, one ...

In a special session at the World Newspaper Congress in Göteborg, Sweden I have the chance to present a quick snapshot of the three national studies (Netherlands, USA, Finland) and some main findings. The presentation available on this blog soon, but here is the press release.http://www.wan-press.org/article17402.html