Date: Mon, 20 May 2013 14:48:00 +0200
- Forrester's Marketing Blog
Marissa Mayer Doesn't Fit Yahoo!'s Needs
Yahoo! announced tonight that Google's Marissa Mayer would take over tomorrow as Yahoo!'s CEO and President. Obviously Mayer has long experience in the space and brings good competitive knowledge, particularly related to search marketing. But I'm disappointed by this choice, here's why.
*Yahoo! needs a strategic visionary, not a product engineer. Yahoo!'s fundamental problem is that it has too many disparate products with no clear unifying thread that ties them all together. And Mayer's background is in product development...not corporate strategy, not marketing, not brand definition...the areas where Yahoo! has the most critical need.Read more