Date: Thu, 20 Jun 2013 01:47:45 +0200
2011: the year of the offline?
An interesting trend that took flight in 2010 and is set for full bloom in 2011, LBS (Location Based Services) seem to be here to stay.
There’s no denying that startups like Foursquare, Gowalla and SCVNGR are, little by little, conquering the mobile phones of many, many people (Foursquare alone has just crossed the 5 million users mark!). And then there are the giants, like Google’s pervasive Latitude “platform” and the newest shark in the pool – Facebook, with it’s already huge-in-the-womb Places.
A lot of people are fast on proclaiming all these ‘location-based social networks’ as ‘frivolous’ and ‘just boring’. Those with half a memory might recall that some of the most pervasive trends on the web these days – including Twitter and Tumblr – were also easily dismissed by a lot of ‘experts’, in a not so distant past.
With the rise of ingenious apps that allow businesses to measure traffic of their physical locations and the multiplication of interesting ideas to leverage one’s location, it feels like it’s the beginning of something huge.
These are the Geocities days of Location Based – and that’s just plain *awesome*!