Date: Sat, 18 May 2013 13:51:13 +0200
As press release of Otavo’s blog explains it:
To contribute to a quest, users can use a bookmarklet. Otavo then accumulates all generated answers/bookmarks, making them available on their quest-pages and through RSS-feeds. Otavo also includes the whole array of social network goodness, like profile pages, blogs, awards/rankings through a point-system and what-have-you (check out Center Networks for an in-depth round-up) — they spend a lot of time in the past months to hone the user-experience and make Otavo as intuitive as possible.
Otavos business-modell consist of three approaches:
As part of quest sponsorship, we would monitor and notify sponsors of new quests that are related to their products.
2. White Label. Otavo can be customized to be used in a private setting such as a library or for a classroom.
3. Premium Membership. (coming later in ‘07) Uploading and attachment of rich media to quests and ability to archive and attach pages to quests. Ability to create private quests accessible only by invited guests.” (/Message)
According to an interview with Amanuel Tewolde at Marketingmonger, Otavo started out with a high viral spread: 60-70 percent of all private beta-users consumed their allowance of invitations to point their peer-group to Otavo, “the bulk of the users inviting 2 o3 friends”. Nonetheless, Otavo didn’t quite see a comparably exponential growth in traffic throughout the past 6 months, albeit a massive hockey-stick at the end of July, after launching their public beta (according to Alexa).
The field of social search and human filtered, meaningful search-results are an important issue, thus lending players like Otavo more and more weight. Still, I’m afraid that Otavo could easily be overtaken by Yahoo or Amazon — Amazon’s Questville is already on its way and seems to offer a very similar approach, as spare informations seem to predict at the moment (any opinions or informations on Questville, anybody?).
As Stowe Boyd commented on Otavo:
My two pence here would be that Otavo’s relevance and success is heavily depending on either high quality of results or the sheer mass of collective wisdom. Since the mass of the mainstream will usually stay at the center of the web (Yahoo and Amazon, let’s say), Otavo’s niche could be located around special-interest-groups. I’m thinking about the educational and scientific sphere, to which research is a collective, ongoing process. Profiles and ratings (which are being revamped at the moment) could be more specifically designed around those occupations, at the meantime lending more sense to Otavo’s point-system, and nudging it gently towards a real reputation-system (what’s the expertise of people taking part in my quests anyway, as some might ask, or am I just being “quest-spammed” by somebody exploiting Otavo’s system).