---

Date: Wed, 19 Jun 2013 11:18:59 +0200

---

Quote:

Name Wire: The Product Naming Blog
Intel Embraces Xeon Phi Naming for Its New Chip
http://www.namedevelopment.com/blog/archives/2012/06/intel_embraces_.html

---

Text:

The news that Intel has a new multi-processor chip and that it is going to be called Xeon Phi is pretty interesting.

This is a chip with "50 brains," which is probably the best way a non-technical person might think about its power.

Intel says "As we add Intel Xeon Phi products to our portfolio, scientists, engineers and IT professionals will experience breakthrough levels of performance to effectively address challenges ranging from climate change to risk management."

In other words, this is one impressive computer chip, and probably a big step forward for high performance computing.

Its code name was originally "Knight's Corner" and can do a trillion scientific calculations a second, a unit of computing charmingly called a "teraflop" (not to be confused with a "megaflop" and a "petaflop").

The Xeon Phi brand is set to be around for quite a while, partly because these chips can be integrated into equipment users already own.

This is the introduction of a new set of brands that will possibly usher in a new era of supercomputing, or "exascale" computing as the geeks call it.

Technorati Tags: Intel, Xeon Phi, Product Naming, Naming, Branding, Electronics Product Naming, Electronics Brand Name

---

Via FeedShow.com