Date: Thu, 21 Aug 2014 23:59:36 +0200
- OH NO!!
Indiewire Says We Should Stop Judging Movies Based On Production Stills
"Ant-Man" started shooting Monday, and already Marvel has released a first-day photo of...Paul Rudd wearing a hoodie under the Golden Gate bridge. Nothing terribly exciting, but Marvel's publicity machine still has fans talking about the film, which is exactly what they'd want after the director shake-up that brought on Peyton Reed in place of Edgar Wright, who started developing the project long before the Marvel Cinematic Universe was even a thing. Meanwhile, Marvel's "Avengers: Age of Ultron" recently completed principal photography and has plenty of teases out there to help pre-sell the film (not that it needs it).
But next year's other-other big superhero movie, the as-yet untitled Fantastic Four reboot, finished shooting this month as well, and nary a pip's been heard about it or shown from production. No Michael B. Jordan catching fire, no Miles Teller stretching, no Jamie Bell transforming into the Thing, no Toby Kebbell wearing a Dr. Doom mask, not even an empty photo claiming that Kate Mara's Invisible Woman is standing there. That's a refreshing break from the mania that surrounds most superhero films long before their release, but apparently some see that as a sign of bad things to come.
On Twitter, Spencer Perry of SuperheroHype and ComingSoon.net made a neutral observation: "Ant-Man: Officially filming one day, releases photo. The Fantastic Four: Finished filming, no photos." But SlashFilm's Germain Lussier thinks the writing might already be on the wall that the film is a turkey.
Samantha Fisher: "Why?"
GL: "Most superhero films these days release something early. Even if it's just a slate or whatever."
Jeff Sneider (of The Wrap): "That's why what Josh Trank is doing is refreshing. Who cares about a fucking slate?"
GL: "I care because the film has huge question marks in fans' eyes and hiding it keeps them there"
Larry Wright: "maybe that's a good thing? God forbid we go into a film with question marks"
The Playlist: "Ugh to this whole original sentiment."
I'm with Sneider/Wright/The Playlist on this one. We're already at a point where there are too many teasers, promo photos, and previews of event movies, to the point where it's hard not to get sick of them before you even see them. I want to see Peyton Reed (the talented director behind "Bring It On" and "Down with Love") succeed as much as the next person, even if he's working in the Marvel Machine, but the early still for "Ant-Man" doesn't give much of any indication about anything. Ditto for the early shots that confirm that, yes indeed, J.J. Abrams's "Star Wars" sequel will have an X-Wing in it. Neither of these cases have told us anything cogent about the shape the films are in (especially difficult given that they're not done shooting and not coming out this year), so arguing that a movie that's not playing the same pre-release overkill game might be in trouble is absurd.
more at the source